Experience

the really great brand company

• South Africa
• Beverage Manufacturing
• 100 - 200 Employee

• Jack Daniel’s Southern Africa

  • Apr 2019 - Present



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• West Africa Market & Portfolio Manager - Guinness & Reserve Portfolio

  • Apr 2018 - Mar 2019

  Scope: Portfolio, Brand & Trade Marketing Strategy across 10 markets. Owning relationship with Partners by market & Leading internal/ external cross functional teams (multiple agencies, finance, marketing, supply, procurement & demand planning) to achieve complete market plans – delivering +10.3% volume growth & +3.8% share gain for the DIAGEO.• Defining Brand, Customer, Consumer & Shopper Insights by brand – enabling a +3.8% share growth deliverable• Accountable for Brand Marketing & Trade Marketing by market by brand – unlocking by market volume to deliver +10.3% volume• Partner, Agency, Commercial 3rd party & Procurement management – • Budget Accountability; championing compliance & zero base budgeting principles – supporting business KPI’s of ~12% saving

• Channel Head: Commercial Planning & Activation -Trade Marketing + Guinness Brand Lead South Africa

  • Feb 2016 - Mar 2018

  Scope: Responsible for Trade Marketing Strategy & commercializing all brand plans through to execution. Leading internal & external cross functional teams (multiple agencies, finance, marketing, supply, procurement, demand, distribution & key accounts) to achieve complete activation platforms – delivering +11% volume growth & +5% share gain for the DIAGEO portfolio.• Process owner of the On Trade Channel Strategy built to underpin category growth drivers & sales drivers that delivered a +10% share gain for Johnnie Walker™ in the Whisky category • Budget Owner of £2.1M, delivering ~12% saving through design & implementation of a first to market Measurement & Evaluation (M&E) strategy that measures & tracks channel/activation health• Formulated & led the Route-to-Market & turnaround strategy for Guinness™ South Africa delivering improved profitability of +300% • Responsible for Guinness™ Pro14 Rugby SA roll-out, delivering incremental 30% volume• Owning business support with Sales & Operation Planning (S&OP) & Compliance, achieving +80% internal audit score• Coach & functional support to Sales Capability Training, +34% increase in sales team customer ratings• Innovation Commercial lead for the launch of Haig Clubman - full commercialization plan 200 outlets• Supporting the delivery of key commercial drivers by x2 direct reports to land quality standards, training, cycle activity & point of sales (POS) in full no errors, to 1550 outlets



Brandhouse Beverages (Pty) Ltd

• Consumer Goods
• 200 - 300 Employee

• Category Development Manager Total Beverage Alcohol (TBA)

  • Mar 2014 - Jan 2016

  Scope: Complete Category & Channel Strategy development. Reshaping the On Trade channel approach to customer & consumer, unlocking incremental NSV £1.0M & +1% share gain.• Start to finish Channel Strategy with full growth driver methodology - underpin the commercialization of all GAME plans – driving +4% TBA share shift to brandhouse portfolio, in Top400 outlets • £1.5M commercial budget management underpinning the delivery of £1.0M incremental NSV • +26.2% draught footprint expansion with +8.9% volume growth year-on-year• Ownership & delivery of POS Innovation design to address ‘Bottle Serve Occasion’ & unlock incremental +12% volume for Johnnie Walker™ vs annual operating plan(AOP) in the channel

• Project Lead Heineken Draught Launch & Draught Expansion

  • Sep 2012 - Mar 2014

  Scope: Ownership & Project Leadership of business unit to bring multiple business levels towards the draught beer agenda achieving a turnaround of the format to a positive P&L & +2.4% share gain for beer.• Relaunch Draught multi brand format delivering +£1.3M incremental NSV • 40% growth in footprint with 74% volume growth & £0.2M CAAP turnaround for draught format yr1• National launch of 20L pack size, contributing +12.6% incremental volume & 50 new distribution points• +16.4% share in Top150 customers, with introduction of ultra-premium Extra Cold Serve • Commercial finance modelling, CAPEX saving of £78K per year through keg rotation time rationalisation• Manage 3rd party ‘sales force’ of 11, as customer & consumer engagement tool - delivering incr. +3% volume • South Africa POPAI Bronze Award POS design – Functional in outlet POS package • Cross functional collaboration to successfully launch Heineken draught format to 100 outlets in Ghana

• Commercial Lead Heineken Special Projects

  • Feb 2012 - Sep 2012

  Scope: Commercial owner of innovation project to test the business opportunity of Heineken™ Draught in the South African market to achieving draught format market aspiration of +33% GP for brandhouse.• Strategy, implementation & measurement of full Heineken™ Draught Test Market delivering Premium Beer share growth +23.2%, brandhouse share of Beer growth +5.6% & Heineken brand growth +40% • Design & development of Heineken icebucket POS element - adopted as a Heineken Global best practice due to breakthrough design & 36% cost saving vs existing catalogue item• Recruitment & management of Draught Ambassador Team to lead consumer engagement & commercial execution – team responsible for Global 5 Star Serve training modules with in outlet staff – mystery shopper measurement showing 85% shift in quality of serve

• Category Development Manager - Beer

  • Jun 2011 - Jun 2012

  Scope: Full Category Strategy development based on insights routed in data. Repositioning beer format in the On Trade channel, unlocking incremental £3.4M NSV & +10% share gain within the channel• Budget owner of £1.0M, yielding ~12.5% savings & reinvestment back into additional activity • Responsible & accountable for the first commercial Beer Category Strategy in the On Trade Channel to the brandhouse business – achieving +6.8% value & +5.2% volume share growth vs competitors• Defining growth driver for Taverns, delivering +4.6% volume & +4.8% value share vs previous year• Developed national outlet customer segmentation (OCS) toolkit, adopted as best practice by Diageo Global - unlocking a 16.8% increase in calling frequency• Global POPAI Gold award for POS Design - Solar Powered Light Box’s Tavern Execution• Nomination: Managing Directors Awards for Excellence – 2012

• Channel Development Manager

  • May 2010 - Jun 2011

  Scope: Develop, plan & manage the full activation support plan for commercial execution. Stakeholder management of all agencies (experiential, brand & activation) to deliver 360° POS & promotional projects on time & in full - delivering +20% NSV & +5% volume. • Oversee & manage £0.35M commercial budget delivering 7% savings • First to market 360° commercial plan, affecting +20% incremental NSV • Route-to-Market support plan delivering incremental +12% volume growth across 6 accounts• Support function to Guinness Nigeria developing first to market Channel Strategy unlocking £2.3M NSV• South Africa POPAI Gold award for POS design – Solar Powered Light Box’s Tavern Execution• National Finalist – Managing Directors Award for Excellence - 2011

• Regional Sales & Events Manager

  • Nov 2009 - May 2010

  Scope: Driving to deliver the vision, to be the undisputed leader in On Trade Channel South Africa and to achieve double digit growth YoY. Manage a team that ensures brand ownership of key opportunities to build the equity of our brands. Leveraging relationships & managing 3rd parties to deliver unrivaled experiences.• Leading a team of 5 covering a geographical area of ~720 outlets• Optimized the sales service & calling cycle, improving service coverage by 18%• Full ownership of £0.2M events budget delivering an Incremental £35K NSV & +18% ROI• Winner – General Manager’s Award of Excellence – Best National Sales Team - 2010

• Key Account Business Development Representative

  • Oct 2007 - Nov 2009

  Scope: Win with customers by building relationships and translating them into commercial gain for both brandhouse and the customer while developing customized category driving solutions, thus delivering value.• Achieved +210% volume and +87% value growth in 112 customers base• +17.6% share gain in whisk(e)y for Brandhouse in the Cubana Group, with £0.1M incremental NSV• Regional Finalist - BDR of the Year – 2008 & Regional Winner – BDR of the Year - 2009 • Regional Nomination – General Manager’s Award of Excellence - 2009