Experience

Universal Robina Corporation

• Philippines
• Manufacturing
• 700 & Above Employee

• Channel Development and Activation Manager

  • Aug 2015 - Present

  • Develop and recommend appropriate coverage/route plans of regional distributor sales. Ensure implementation of approved route plans.• Expand number of outlets served and identify opportunities.• Effectively communicate a brand's image or unique selling proposition at the trade level.• Achieve sales to trade targets of channel, Increase sales growth and performance of all categories carried.• Recommend and implement innovative merchandising initiatives.• Implement Brand Availability Standards and monitor out of stock in trade.• Design, recommend and implement account or customer-based programs.• Cascade and implement new product launches.• Manage BO occurrence in the trade/accounts, recommend and implement move out plans for ageing stocks.• Analyze internal and market data (trade survey), buying rates, competition, actual trade observation during field work and recommend action plans to further volume and share.• Hire, train and mentor a competent regional distributor sales team to increase performance and efficiency. Show less

• Channel development specialist

  • Nov 2013 - Present

  • Handle operation of the regional distributor in the area to achieve sales growth and develop new potential clients, ensure alignment with the goal and direction of URC Company in implementation of strategic programs.• Develop new on premise accounts to meet sales target, handle tertiary development partners in distribution of products, account all deployed chillers and monitor its productivity, directly covered all Mercury drug branches with self service outlets.• Ensure quality of implementing marketing programs of the company cascaded to regional distributors, analyze possible business growth and give project proposals. Show less



Otsuka Pharmaceutical Companies Europe

• United Kingdom
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Pharmaceutical Science Manager

  • Feb 2008 - Jun 2013

  • Territory and people management to ensure sales target realization. • Monitor district and business progress of South Luzon territory. • Assess Business opportunity to different areas and do proposals for product growth. • Handle existing customer concerns and expand sales to new potential clients • Coach/Guide assigned people to different areas on all marketing plan of actions • People development and enhancement of talents/skills, decision making and problem solving. • Information and Communication management to people as to company’s direction.  2011 Product achiever award (Pletaal and Aminoleban products)  2012 Product achiever award (Aminoleban and Lorelco products)  2008 Product achiever award (Pletaal and Abilify products)  2009 Quota Buster YTD sales target (Pletaal, Abilify, Mucosta Products)  2009 Best product science Detailer – Otsuka Pharma NASCON  2010 product champion National Otsuka Pharma - Abilify product  2010 Quota Buster YTD sales target (Pletaal, Abilify and Aminoleban products) Show less



UCB

• Belgium
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Medical Representative

  • Feb 2005 - Feb 2008

  • Ethical promotion to medical doctors on assigned territory. • Rapport building on clients and maximizing company resources to generate prescriptions. • Implement marketing programs, round table discussions, product detailing and consistent coverage to doctors in pushing the products. • Propose innovative projects and ideas applicable to the area, organize group of doctors to support the program and plan of actions. • Meet drugstore outlets/costumer needs, relationship building, take responsibility on customer satisfaction and loyalty of products.  2005 Early Sales achiever  2006 YTD Product Sales achiever (Nootropil, Zyrtec and Iterax)  2007 Product sales Achiever (Iterax and Xyzal products) Show less