Ernest Lebediev

Сhina Marketing Lead at Gismart
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • Russian Native or bilingual proficiency
  • Ukrainian Native or bilingual proficiency
  • English Full professional proficiency
  • Chinese (mandarin) Professional working proficiency
  • Polish Elementary proficiency

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Credentials

  • Initiating and Planning Projects
    Coursera
    Jun, 2018
    - Nov, 2024
  • Chinese proficiency test
    Confucius Institute Headquarters
    Jun, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Software Development
    • 100 - 200 Employee
    • Сhina Marketing Lead
      • Apr 2023 - Present

      - Preparing data & recommendations to support strategic & tactical planning in CN market- Communicating with Chinese ad partners, agencies and contractors as the main operational point of contact- Searching & implementing growth opportunities for CN (UA, SMM, KOL, CREO) in close cooperation with other teams (PMM, PO, global UA, Google, MD, CP)- Communicating with BI team (data checks, suggestions on improvements to our analytics concerning CN acquisition)- Managing priorities, task scope and resource allocation for team members involved in CN acquisition- People management: PDPs, PIPs, checkpoints, performance reviews Show less

    • User Acquisition Manager
      • Aug 2021 - Present

      UA Part: - Setting up campaigns on DouYin, KuaiShou, Tencent, Mintegral;- Performance assessment through AppsFlyer, Tableau, Google Sheets;- Creative’s assessment;- Source exploration, new functions discovering and testing; Administration part:- Maintain contact with managers of networks; - Maintain contact with agencies; - Agreements/invoices checks;

    • Belarus
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • User Acquisition Manager
      • Jul 2020 - Aug 2021

      Chinese market user acquisition in Health&Fitness, Utilities (Business apps), Geo apps niches. Main responsibilities: - Campaigns/ad sets set up in OceanEngine; - Ad/creatives performance assessment; - MMP integration (AppsFlyer) - Cooperation with motion/video team, creative tasks; - Contacting with support and partners; Chinese market user acquisition in Health&Fitness, Utilities (Business apps), Geo apps niches. Main responsibilities: - Campaigns/ad sets set up in OceanEngine; - Ad/creatives performance assessment; - MMP integration (AppsFlyer) - Cooperation with motion/video team, creative tasks; - Contacting with support and partners;

  • Freelance
    • Minsk, Belarus
    • 3D Artist
      • Sep 2018 - Jul 2020

      Making 3D models, texturing, shading, lighting and rendering. Also a bit of animation. Making 3D models, texturing, shading, lighting and rendering. Also a bit of animation.

    • Airlines and Aviation
    • 700 & Above Employee
    • Cargo Manager
      • Jan 2017 - Sep 2018

    • China
    • International Trade and Development
    • Translator
      • Mar 2016 - Dec 2016

Education

  • Dalian Maritime University
    Bachelor's degree, Maritime law
    2011 - 2015

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