Ernest Lebediev
Сhina Marketing Lead at Gismart- Claim this Profile
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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English Full professional proficiency
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Chinese (mandarin) Professional working proficiency
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Polish Elementary proficiency
Topline Score
Bio
Credentials
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Initiating and Planning Projects
CourseraJun, 2018- Nov, 2024 -
Chinese proficiency test
Confucius Institute HeadquartersJun, 2015- Nov, 2024
Experience
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Gismart
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United Kingdom
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Software Development
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100 - 200 Employee
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Сhina Marketing Lead
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Apr 2023 - Present
- Preparing data & recommendations to support strategic & tactical planning in CN market- Communicating with Chinese ad partners, agencies and contractors as the main operational point of contact- Searching & implementing growth opportunities for CN (UA, SMM, KOL, CREO) in close cooperation with other teams (PMM, PO, global UA, Google, MD, CP)- Communicating with BI team (data checks, suggestions on improvements to our analytics concerning CN acquisition)- Managing priorities, task scope and resource allocation for team members involved in CN acquisition- People management: PDPs, PIPs, checkpoints, performance reviews Show less
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User Acquisition Manager
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Aug 2021 - Present
UA Part: - Setting up campaigns on DouYin, KuaiShou, Tencent, Mintegral;- Performance assessment through AppsFlyer, Tableau, Google Sheets;- Creative’s assessment;- Source exploration, new functions discovering and testing; Administration part:- Maintain contact with managers of networks; - Maintain contact with agencies; - Agreements/invoices checks;
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AZUR Pro
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Belarus
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IT Services and IT Consulting
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1 - 100 Employee
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User Acquisition Manager
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Jul 2020 - Aug 2021
Chinese market user acquisition in Health&Fitness, Utilities (Business apps), Geo apps niches. Main responsibilities: - Campaigns/ad sets set up in OceanEngine; - Ad/creatives performance assessment; - MMP integration (AppsFlyer) - Cooperation with motion/video team, creative tasks; - Contacting with support and partners; Chinese market user acquisition in Health&Fitness, Utilities (Business apps), Geo apps niches. Main responsibilities: - Campaigns/ad sets set up in OceanEngine; - Ad/creatives performance assessment; - MMP integration (AppsFlyer) - Cooperation with motion/video team, creative tasks; - Contacting with support and partners;
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Freelance
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Minsk, Belarus
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3D Artist
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Sep 2018 - Jul 2020
Making 3D models, texturing, shading, lighting and rendering. Also a bit of animation. Making 3D models, texturing, shading, lighting and rendering. Also a bit of animation.
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Air China
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Airlines and Aviation
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700 & Above Employee
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Cargo Manager
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Jan 2017 - Sep 2018
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Xuan Yuan International Investment (Beijing) Co., Ltd.
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China
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International Trade and Development
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Translator
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Mar 2016 - Dec 2016
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intern
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Mar 2015 - May 2015
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Education
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Dalian Maritime University
Bachelor's degree, Maritime law