Experience

College Bound Opportunities
• United States
• Higher Education
• 1 - 100 Employee
• Member Board Of Directors

  • Jul 2022 - Present


ZS

• 1 - 100 Employee

• Head of Employer Brand

  • Jan 2022 - Present

  Greater Chicago Area



Curator24

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President

  • Jul 2021 - Jan 2022

  Greater Chicago Area



Shaker Recruitment Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President

  • Nov 2019 - Jul 2021

  Greater Chicago Area Leading employer brand, recruitment marketing and candidate experience strategy in support of enterprise, SMB and start-up employer partners globally.



Aspen Dental Management, Inc. (ADMI)

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Vice President, Recruitment Marketing

  • Jun 2018 - Oct 2019

  Chicago, Illinois Own recruitment marketing service delivery driving 6,000+ hires annually. Drive supply lead generation (~15,000 annually) of key providers – dentists, specialists, hygienists and lab technicians. Lead employer brand strategy, management and activation internally and externally. Build and develop marketing shared services organization in support of high growth enterprise alongside cross-functional leaders of Insights & Innovation, Channel Strategy & Planning, Communications,… Show more Own recruitment marketing service delivery driving 6,000+ hires annually. Drive supply lead generation (~15,000 annually) of key providers – dentists, specialists, hygienists and lab technicians. Lead employer brand strategy, management and activation internally and externally. Build and develop marketing shared services organization in support of high growth enterprise alongside cross-functional leaders of Insights & Innovation, Channel Strategy & Planning, Communications, Content and Creative. Develop and implement enterprise talent acquisition strategy in close partnership with Vice-President, Talent Acquisition reflective of candidate experience and employee communications best practices. Lead change management, cross-functional alignment and talent management in high growth environment with competing priorities, rapid changes in direction and ever evolving business goals. Drive candidate experience enhancements, labor supply insights and employee engagement improvement opportunities. Develop, measure and report top-of-the-funnel recruitment marketing KPIs with acute focus on source tracking, employer brand sentiment and reputation, candidate experience and conversion optimization. Contribute as candidate experience business owner in cross-functional development of 3-year digital roadmap inclusive of marketing data hub development, talent acquisition tech stack overhaul and CMS consolidation. Build and maintain relationships internally with cross-functional leaders, shared service teams and clients (providers and recruiters). Mentor, develop and manage junior brand managers as direct reports; influence and manage media, social community, web, copywriting, design and development resources with shared accountability and indirect authority. Sponsor agency and vendor partner (media, technology, etc.) relationships. Show less

• Vice President, Sales & Accounts

  • Apr 2016 - May 2018

  Oak Park, IL Drive agency growth as business development and account team management owner. Chief strategist and executive sponsor to key accounts on talent acquisition, recruitment marketing, employer branding, candidate experience and related business, marketing and web/digital initiatives. Manage daily service delivery, training and performance management of account directors, junior account representatives, digital campaign managers, creatives and analysts. Partner and confidante… Show more Drive agency growth as business development and account team management owner. Chief strategist and executive sponsor to key accounts on talent acquisition, recruitment marketing, employer branding, candidate experience and related business, marketing and web/digital initiatives. Manage daily service delivery, training and performance management of account directors, junior account representatives, digital campaign managers, creatives and analysts. Partner and confidante to President. Executive board advisor. Show less



Pivot Design

• Jamaica
• Design

• Account Director

  • Nov 2015 - Apr 2016

  Chicago, IL Client strategy lead on brand development, marketing communication & web design/development projects Manage junior account representatives Drive new business development efforts with prospective and existing clients



Straight North, digital marketing agency & Pro Stock Hockey, e-commerce start-up

• Director, Project Management & Marketing

  • Jun 2010 - Nov 2015

  Greater Chicago Area Lead cross-functional discovery, research and analysis efforts related to business strategy, digital marketing and web design/development projects Manage client relationships at C-suite, executive, investor and owner/operator levels Establish and build trust as results-driven partner committed to client’s business growth Lead project efforts necessary to build consensus, drive decision-making and maintain strategy focus Educate stakeholders on unfamiliar concepts… Show more Lead cross-functional discovery, research and analysis efforts related to business strategy, digital marketing and web design/development projects Manage client relationships at C-suite, executive, investor and owner/operator levels Establish and build trust as results-driven partner committed to client’s business growth Lead project efforts necessary to build consensus, drive decision-making and maintain strategy focus Educate stakeholders on unfamiliar concepts connected to project execution Manage all client project communications related to status, schedule, risk and issue resolution Scope, schedule, budget and process manager of multiple projects simultaneously Leverage project-by-project lessons learned to ensure continuous improvement Manage and facilitate discovery to identify product/service offerings, target audience segments, customer value propositions, differentiators, growth targets, competitive position and key selling obstacles Review, analyze, QA and present project deliverables Collaborate daily with internal department heads and firm partners to resolve issues related to competing priorities, resource management and workflow/process changes Develop & execute project plan to bring start-up e-commerce business from concept to launch in 90 days Collaborate & advise with owner operators and investors on business strategy, e-commerce technology needs and operational resources Lead discovery efforts to establish and define PSH customer value proposition(s), differentiator(s), customer segments and messaging goals Develop integrated marketing strategy inclusive of online and offline channels that support launch and ongoing awareness of PSH brand Develop and maintain an understanding of best practices for assigned marketing channel(s) and provide insight into potential enhancements and opportunities to optimize cost and effectiveness. Own/manage marketing execution efforts across all channels Show less



Shaker Recruitment Advertising & Communications

• Senior Account Manager

  • Sep 2002 - Jun 2010

  Greater Chicago Area • Service and grow national, regional and local accounts including Fortune 500 clients in the consumer products, healthcare, pharmaceutical and manufacturing industries • Supervise, lead, motivate and evaluate Client Service team in a recognized advertising agency • Troubleshoot, evaluate, solve and address client needs, inquiries, issues and problems • Serve as Account/Project Manager for major/national account initiatives including strategy development, media planning, employer… Show more • Service and grow national, regional and local accounts including Fortune 500 clients in the consumer products, healthcare, pharmaceutical and manufacturing industries • Supervise, lead, motivate and evaluate Client Service team in a recognized advertising agency • Troubleshoot, evaluate, solve and address client needs, inquiries, issues and problems • Serve as Account/Project Manager for major/national account initiatives including strategy development, media planning, employer branding and employee communications • Collaborate internally with creative, web development and media service departments on integrated recruitment advertising and retention solutions • Collaborate externally with clients, media, third party vendors and service partners to develop integrated recruitment advertising and retention solutions • Develop and implement media strategies that apply SEM, Web 2.0, social media, behavioral targeting and direct sourcing tactics • Meet with clients on a regular basis • Execute new creative campaigns and ensure clients maintain branding message • Oversee recruitment collateral projects including brochures, employee referral program materials/communication programs, direct mail pieces, flyers, posters, premium/giveaways, etc. • Copy write advertisements Show less



BSA Advertising

• United Kingdom
• Advertising Services

• Manager, Client Services

  • Dec 1997 - Aug 2002

  Greater Chicago Area • Supervise, lead, motivate and evaluate Account Service and Creative teams in a recognized recruitment advertising agency • Troubleshoot, evaluate, solve and address client needs, inquiries, issues and problems • Serve as link to Corporate and National Network for billing, collections and information requests • Administer human resource functions including interviewing, hiring, training, benefits coordination and employee termination • Coordinate office operation functions… Show more • Supervise, lead, motivate and evaluate Account Service and Creative teams in a recognized recruitment advertising agency • Troubleshoot, evaluate, solve and address client needs, inquiries, issues and problems • Serve as link to Corporate and National Network for billing, collections and information requests • Administer human resource functions including interviewing, hiring, training, benefits coordination and employee termination • Coordinate office operation functions including supply/equipment maintenance and vendor relations • Organize and facilitate new account transitions including identifying and collaborating service teams • Train new employees in client service and media buying • Research media information Show less