Copywriter

• Jul 2021 - Present

Strategic Content Producer, Content Manager, Senior Level Copywriter

• Jan 2013 - Present

I help develop and materialize the content strategy of clients. From digital to traditional, I have over a decade of experience crafting and perfecting content. I help develop and materialize the content strategy of clients. From digital to traditional, I have over a decade of experience crafting and perfecting content.

Content Producer

• Aug 2020 - Jun 2021

Worked alongside a team of designers, project managers, art and creative directors, and leadership to cohesively deliver new and established brands directly to their target audience. Through strategic content planning, I helped bring digital and print marketing to life. Daily tasks included developing brand messaging, copywriting, page flow and layout, video and radio scripts, and much more. Worked alongside a team of designers, project managers, art and creative directors, and leadership to cohesively deliver new and established brands directly to their target audience. Through strategic content planning, I helped bring digital and print marketing to life. Daily tasks included developing brand messaging, copywriting, page flow and layout, video and radio scripts, and much more.

Copywriter

• Oct 2019 - Jan 2020

Developed copy for Symposia's clients' PPC and display ads, marketing campaigns, email communications, and more. Additionally, I was involved in Symposia-branded copy tasks and the beginning of a 2020 Content Calendar. I worked closely with Project Managers and Designers to adapt copy from offline sources for digital use. Developed copy for Symposia's clients' PPC and display ads, marketing campaigns, email communications, and more. Additionally, I was involved in Symposia-branded copy tasks and the beginning of a 2020 Content Calendar. I worked closely with Project Managers and Designers to adapt copy from offline sources for digital use.

Wellness Advocate + Business Coach

• Jan 2017 - Dec 2019

My job is to encourage others to realize their potential. Using a nutrition system based on scientific research, I help women + men feel better from the inside out. Using the best products to fuel our bodies, we gain energy, lose weight, enhance our physical performance, and even create financial freedom. While Isagenix products provide a foundation for wellness, true wellness is physical and mental. By teaching others to utilize tools for sharing, Isagenix offers a vehicle to financial wellness. With an unmatched compensation plan, anyone can earn a 5-figure income in his or her spare time. It is even possible to earn 6 and 7-figures working from home, on vacation, and no matter where you are in the world.

Marketing Manager

• Jul 2016 - Jul 2017

Winner of the Cincinnati Business Courier Award for Innovation & Technology in Outstanding Marketing Innovation. As the Marketing Manager, I created the strategy around and managed the execution of the increase in user acquisition and user retention. With a strategic focus on content, FamilyTech users grew 8% YOY. Daily responsibilities included developing content related to the FamilyTech brand and distributing that content through multiple print and digital platforms, managing a team of freelance writers, writing, and editing. As the editor and sole owner of FamilyTech content, I managed all digital initiatives including the blog publishing calendar, social posts, video script editing, and paid ads. The FamilyTech user experience was measured through engagement monitoring on Google Analytics, Wordpress, and Buffer. This position allowed me to be part of a company rebrand, new product development, and brand promotion through content creation, influencer relationships, email campaigns, social media marketing, sweepstakes, and paid advertising.

Freelance Writer

• Mar 2015 - May 2017

Crafted social media posts from industry research and developed internal and external newsletter content. Crafted social media posts from industry research and developed internal and external newsletter content.

Marketing Content Writer

• Aug 2015 - Dec 2015

In the Marketing Content Writer role, I provided writing and editing for white papers, customer stories, and web copy. I was tasked with editing and rewriting Intergraph branded materials to fit with an ongoing rebrand (Hexagon). Duties also included as needed sales support, ghost writing for internal communications, and boosting inbound traffic through keyword/phrase inclusion in rebranded content. In the Marketing Content Writer role, I provided writing and editing for white papers, customer stories, and web copy. I was tasked with editing and rewriting Intergraph branded materials to fit with an ongoing rebrand (Hexagon). Duties also included as needed sales support, ghost writing for internal communications, and boosting inbound traffic through keyword/phrase inclusion in rebranded content.

Program Manager

• Aug 2010 - Dec 2015

This role required creation and execution of strategic marketing for programs, fundraisers, events, company website, social profiles, and dealings with press. HP4K members came to me for program know-how and best practices when communicating with community leaders. I wrote and designed each program’s toolkit and helped manage events. This role required creation and execution of strategic marketing for programs, fundraisers, events, company website, social profiles, and dealings with press. HP4K members came to me for program know-how and best practices when communicating with community leaders. I wrote and designed each program’s toolkit and helped manage events.

Director of Communications

• Dec 2014 - May 2015

As the Director of Communications, I conducted an internal audit of programs, events, partnerships, and methods of planning, promotion, and communication with the congregation, its leaders, and the public. I was tasked with advising committees on how to manage development and implementation of successful marketing and communication campaigns. Initiatives were created for the congregation to cultivate the Knox brand, mission, and positioning within the community. Additionally, digital content, graphics, and collateral were crafted to maintain an up-to-date, accurate web presence.

Marketing Coordinator | Making Data Meaningful Managing Editor

• Aug 2012 - Mar 2014

As a Marketing Consultant, I assisted in the rebranding of LÛCRUM to become Clear Measures. Developed and implemented marketing strategy and planning to enhance the brand through collaboration with the sales team, marketing team, and C-level executives. In this role, I also acted as Managing Editor of the company blog: Making Data Meaningful. Topics were determined through keyword research, industry trends, and through the client-personas. Targeted and original content was created by myself, and a team of internal writers. A rebrand and website refresh allowed for design consulting and strategy development for all web content creation and promotion. Landing pages were designed for optimal engagement by prospects. The position included developing and executing the company’s first email marketing campaign with segmentation, A/B testing, and personalization.

Mommy Blogger

• Jun 2013 - Jan 2014

Contributed health and fitness blogs to SkinnyMom.com. Contributed health and fitness blogs to SkinnyMom.com.