Writer

• Apr 2018 - Present

Since 2018, I have written two books - Japonisme (HarperCollins, 2018) as well as Omoiyari (HarperCollins, 2020). I have also written for various publications, and prior to COVID-19 impacting international travel had secured a column with Blue Wings, FinnAir's in-flight magazine. My written work focuses on Japanese lifestyle, including food, drink, Ikebana (flower arranging), forest bathing, and more. Since 2018, I have written two books - Japonisme (HarperCollins, 2018) as well as Omoiyari (HarperCollins, 2020). I have also written for various publications, and prior to COVID-19 impacting international travel had secured a column with Blue Wings, FinnAir's in-flight magazine. My written work focuses on Japanese lifestyle, including food, drink, Ikebana (flower arranging), forest bathing, and more.

Social Media Manager

• Mar 2022 - Apr 2023

Interim Social Media Manager

• Jan 2022 - Mar 2022

Director

• Jun 2019 - Aug 2021

As Director at Social Misfits Media, I am responsible for the company's expansion into the US, leading on business development within this market. In addition, I work on strategy development, training, and insight for clients including Special Olympics, SheDecides as well as supporting on UK projects and initiatives, including those for the UK Government Department of Digital, Culture, Media and Sport (DCMS), The Home Office, and the Institute of Physics.

Senior Manager

• May 2017 - Jun 2019

In my role as Senior Manager at Social Misfits Media, I am responsible for designing tactical social media plans and strategies for clients, conducting training and workshops, business development and providing guidance on how nonprofits and charitable enterprises can better use social media for branding or fundraising purposes as a consultant.In 2018 Social Misfits Media joined The Brewery, part of freud communications.At Social Misfits Media we believe world-changing organisations deserve world-class solutions. If you’re a charity, foundation or social enterprise with big ambitions, it’s time to make social media work harder for you. With years of experience across every social platform, we work with you to deliver tactical, outcomes-driven plans that meet your online and real-world targets. In other words, we help you turn your social media into social good.Whether you’re looking for clicks, donations, volunteers or just need a guiding hand, let us take the hard work out of social and leave you to focus on what matters - driving your organisation’s impact.And the best bit? No jargon, we promise.Current and former clients include: The Bill and Melinda Gates Foundation, the Malala Fund, World Cancer Research Fund, St. Paul's Cathedral, Islamic Relief, Lumos, Doctors of the World UK, Autistica, The Royal Academy of Engineering, Lightful, Cats Protection, and Amnesty International. Show less

Communications and Social Media Advisor

• May 2015 - May 2017

In my role as Communications and Social Media Advisor at Social Misfits Media, I was responsible for the creation and curation of content across social channels, including Facebook, Twitter, LinkedIn and YouTube for Social Misfits Media and I.G. Advisors. I was also responsible for managing the client websites and social channels, managing the day-to-day content on social channels for clients and providing guidance on how nonprofits and charitable enterprises can better use social media for branding or fundraising purposes as a consultant.Current and former clients include: The Bill and Melinda Gates Foundation, St. Paul's Cathedral, Islamic Relief, Lumos, WINGS (Worldwide Initiatives for Grantmaker Support), DAFNE (Donors and Foundations Networks in Europe), the Mohamed S. Farsi Foundation, Fashion Revolution, Doctors of the World UK, Autistica, The Royal Academy of Engineering, Lightful, Cats Protection, the Diocese of London, Bliss and Not My Style. Show less

Social Media Consultant

• Apr 2018 - Aug 2021

SEO Senior Account Executive (Content)

• Sep 2014 - May 2015

• As Content Executive, my responsibilities cover content initiatives for all of the agency’s SEO clients, including Barclays, Barclaycard, Ryvita, Jordans Cereals, Karcher, BT, nPower and SkyTeam. • Day-to-day tasks include onsite content optimization (meta text and onsite copy both English and Japanese), weekly reporting and status updates as well as copywriting. • Other responsibilities include development and implementation of tone of voice documents and brand guidelines, digital content strategy, development and implementation of native advertising, reputation management and content amplification campaigns and strategies. Show less

Content Marketing Assistant

• Sep 2013 - Sep 2014

• Responsibilities include creating and implementing content strategies for some of the UK’s largest digital accounts, including global keyword research • Pioneering Japanese language services for organization across US, European, and Asian markets • Delivering SEO campaigns for Japanese market clients, including localized keyword research, onpage optimization and bespoke content creation • Managing outreach for global SEO engagements, including blogger coordination and team management • Implementing on-page SEO optimization, including title tag and meta description creation • Coordinating and implementing social media activity with bloggers to ensure campaign success • Organizing blogger and PR events to promote high level campaigns • Liaising with media partners, site owners, web development and creative agencies to ensure success • Running team training sessions on company procedures and introductory SEO techniques • Creating support materials for new staff and for communication improvements initiated by me • Google Analytics proficient and BrightEdge certified, skilled in all other SEO packages (including Moz, Search Metrics, Ahrefs and crawler packages) Show less

Commercial Analyst Team, Translation Support

• Jan 2013 - Sep 2013

Responsibilities include research, analysis and the production of reports on potential sponsors, markets and industries for the most commercially successful football club in the world, as well as sourcing prospects and liaising between departments, occasionally assisting the sales staff on Japanese matters. Responsibilities include research, analysis and the production of reports on potential sponsors, markets and industries for the most commercially successful football club in the world, as well as sourcing prospects and liaising between departments, occasionally assisting the sales staff on Japanese matters.

Intern

• Jul 2012 - Jul 2012

Produced research material for one of the top production companies in the UK, and assisted in the development of film proposals for leading broadcasters. Produced research material for one of the top production companies in the UK, and assisted in the development of film proposals for leading broadcasters.

Front of House Staff

• Nov 2011 - Mar 2012

Worked at Old Trafford stadium in a hospitality role. Worked at Old Trafford stadium in a hospitality role.

Media Department Intern

• Apr 2011 - May 2011

During my time at the OSCE I wrote press releases, researched and helped edit text relating to the media department of the Serbian mission. During my time at the OSCE I wrote press releases, researched and helped edit text relating to the media department of the Serbian mission.

Assistant Strategic Planner Intern

• Jul 2010 - Aug 2010

During my time at McCann in Belgrade, I researched advertising campaigns from Western Europe, North America and Japan in contrast and for the Serbian market as well as edit text. During my time at McCann in Belgrade, I researched advertising campaigns from Western Europe, North America and Japan in contrast and for the Serbian market as well as edit text.

Intern

• Jul 2009 - Aug 2009

Transcribed, edited and updated court cases relating to the Balkan conflict, as well as having researched into funding and grants for the centre. Transcribed, edited and updated court cases relating to the Balkan conflict, as well as having researched into funding and grants for the centre.