Experience

Gigasavvy

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Growth & Operations

  • Nov 2022 - Present

  Orange County, California, United States

• Account Director

  • Jun 2018 - Nov 2022

  Irvine, California



Enilon

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Account Services

  • Apr 2016 - Jun 2018

  1045 Foch St. Fort Worth Responsible for managing, developing and growing agency account department Manage agency tier 1 clients Team collaboration on the development of strategic digital acquisition and retention programs for clients Focused on 360 digitally integrated program development to include SEO, content marketing, social, website development and optimizations, paid search, display Assist with new business development pitches and RFP submissions Establishment and ongoing management of agency… Show more Responsible for managing, developing and growing agency account department Manage agency tier 1 clients Team collaboration on the development of strategic digital acquisition and retention programs for clients Focused on 360 digitally integrated program development to include SEO, content marketing, social, website development and optimizations, paid search, display Assist with new business development pitches and RFP submissions Establishment and ongoing management of agency internship program

• Manager, Account Service

  • Apr 2015 - Apr 2016

  Dallas/Fort Worth Area Responsible for leading key accounts and overall development of the account team.



Schaefer Advertising Co.

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Supervisor

  • Feb 2010 - Apr 2015

  Fort Worth, TX Responsibilities included: Client relations Strategic planning and brief development Annual marketing and media planning Management of media partnerships Media relations/buying Management of client and project profitability Development and management of internship program Clients: Fort Worth Zoo, Fort Worth Zoo Ball, TTI, Inc., Mouser Electronics, Chicken Express, The Coffee Bean and Tea Leaf, BNSF Railway, BNSF Logistics, Hudson Moore, ECHO, JL Matthews, Arlington… Show more Responsibilities included: Client relations Strategic planning and brief development Annual marketing and media planning Management of media partnerships Media relations/buying Management of client and project profitability Development and management of internship program Clients: Fort Worth Zoo, Fort Worth Zoo Ball, TTI, Inc., Mouser Electronics, Chicken Express, The Coffee Bean and Tea Leaf, BNSF Railway, BNSF Logistics, Hudson Moore, ECHO, JL Matthews, Arlington Convention and Visitors Bureau, Texas State Aquarium Show less



RadioShack

• United States
• Blockchain Services
• 700 & Above Employee

• Brand/Product Manager

  • Oct 2008 - Feb 2010

  Develop/manage company's private brand portfolio Manage priorities and workflow of on-site packaging production/creative team Oversee packaging process and approvals Plan/execute marketing plans for brand launches/continuity



Schawk

• United States
• Media Production
• 200 - 300 Employee

• Project Manager

  • Sep 2007 - Oct 2008

  As the private brand agency of record, I was tasked with managing RadioShack's private label packaging rebranding effort with an aggressive timeline. This included: Evaluating existing processes and implementing new methods for gained efficiencies Oversight of all print production materials related to the re-imaging project Coordinating approval of in-production materials and final product to client and source office manufacturers overseas



Naterman Public Relations

• United States
• Advertising Services

• Owner

  • Aug 2002 - Oct 2008

  Specialize in global marketing and public relations efforts. Cater to specific and unique needs of varying types of clients in the toy, collectible and entertainment industries. Services provided include: Marketing and PR plan development Press kit and release development Media relations Product placement negotiations and procurement



FUNimation Entertainment

• Brand Manager

  • Oct 2005 - Sep 2007

  FUNimation Entertainment is the #1 market shareholder in the anime industry, specializing in marketing, brand managment, and animation production. Responsibilities included: Development of creative briefs and marketing plans for multiple home video entertainment brands Oversee and assist with product development, packaging, advertising, and collateral Responsible for overseeing overall success of brand messaging and product profitability Foster brand partner and licensor… Show more FUNimation Entertainment is the #1 market shareholder in the anime industry, specializing in marketing, brand managment, and animation production. Responsibilities included: Development of creative briefs and marketing plans for multiple home video entertainment brands Oversee and assist with product development, packaging, advertising, and collateral Responsible for overseeing overall success of brand messaging and product profitability Foster brand partner and licensor relationships domestically and internationally; facilitate communications and cross promotions to ensure the success of a brand Directly responsible for growing company female consumer database through direct marketing strategies Advertising sales and business-to-business cross promotions Brands managed include: Instant Star, Degrassi the Next Generation, Trinity Blood, Tony Hawk in Boom Boom Huck Jam and Rumbling Hearts Show less



Life Outreach International/Life Today

• Director of Audience Relations

  • Apr 2002 - Oct 2005

  Local PR/audience recruitment for weekly live television tapings Spearheaded community awareness and outreach Responsible for local relationship building with nonprofit organizations Database cultivation and relationship nurturing Copy development and distribution



PlayMind Toys/Geospace International

• Marketing/PR Contract

  • 2003 - 2005

  Write and distribute press releases for Hong Kong based toy manufacturer/distributor Develop professional press kits Coordinate print advertising campaigns and oversee development of creative Advise corporations on business dealings and publicity as it related to product releases.



Moore Creations, Inc

• Director of Marketing & Public Relations

  • Jan 2000 - Jan 2002

  Toy/Collectible manufacturer, specializing in entertainment licenses. Responsible for press release development, marketing promotions, advertising and media relations Managed all advertising, creative for print and digital ads and developed/executed marketing plans Maintained five company websites Coordinated special events and organizing celebrity guest appearances for national conventions and trade events Successfully assisted in signing a licensing agreement with… Show more Toy/Collectible manufacturer, specializing in entertainment licenses. Responsible for press release development, marketing promotions, advertising and media relations Managed all advertising, creative for print and digital ads and developed/executed marketing plans Maintained five company websites Coordinated special events and organizing celebrity guest appearances for national conventions and trade events Successfully assisted in signing a licensing agreement with Twentieth Century Fox to produce/market product based on the X-Files license Negotiated product placement with producers of Buffy the Vampire Slayer, a UPN Fox property, that aired on 5-7-02 nationally televised episode Press release development and media relations Notable Results: Direct sales increased by 120% in three months after taking over internet maintenance and direct marketing efforts. Created a discussion forum on the web site for product/license deliberation resulting in site hits going up by 40% within the first quarter of forum being established. Coordinated special events such as organizing celebrity guest appearances for nation-wide conventions. Successfully assisted in signing a licensing agreement with Twentieth Century Fox to produce/market product based on the X-Files license. Negotiated with producers of Buffy the Vampire Slayer, a UPN Fox property, to have company product placed in an episode that aired on 5-7-02. Brands Managed: Buffy the Vampire Slayer, Angel, Futurama, The X-Files, Fathom, Witchblade (Top Cow Comics) Show less