Erin DeGroot
Vice President at Gillespie Productions- Claim this Profile
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Topline Score
Bio
John Gillespie
Erin is an incredibly talented expert when it comes to employer branding. Many times, I find that people either have a great creative eye or a great sense of business strategy, but seldom do they have both. Erin is one of those exceptions. Having spent a career in large corporate settings performing a variety of roles, she "gets it" when it comes to business strategy. She's also very creative and has an unending desire to build a content strategy that is engaging and people-focused. At the end of the day, she wants to build a creative brand...that also builds results for the company. I'd highly recommend Erin for any branding project.
John Gillespie
Erin is an incredibly talented expert when it comes to employer branding. Many times, I find that people either have a great creative eye or a great sense of business strategy, but seldom do they have both. Erin is one of those exceptions. Having spent a career in large corporate settings performing a variety of roles, she "gets it" when it comes to business strategy. She's also very creative and has an unending desire to build a content strategy that is engaging and people-focused. At the end of the day, she wants to build a creative brand...that also builds results for the company. I'd highly recommend Erin for any branding project.
John Gillespie
Erin is an incredibly talented expert when it comes to employer branding. Many times, I find that people either have a great creative eye or a great sense of business strategy, but seldom do they have both. Erin is one of those exceptions. Having spent a career in large corporate settings performing a variety of roles, she "gets it" when it comes to business strategy. She's also very creative and has an unending desire to build a content strategy that is engaging and people-focused. At the end of the day, she wants to build a creative brand...that also builds results for the company. I'd highly recommend Erin for any branding project.
John Gillespie
Erin is an incredibly talented expert when it comes to employer branding. Many times, I find that people either have a great creative eye or a great sense of business strategy, but seldom do they have both. Erin is one of those exceptions. Having spent a career in large corporate settings performing a variety of roles, she "gets it" when it comes to business strategy. She's also very creative and has an unending desire to build a content strategy that is engaging and people-focused. At the end of the day, she wants to build a creative brand...that also builds results for the company. I'd highly recommend Erin for any branding project.
Credentials
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CSCMP SCPro Certification
CSCMPAug, 2015- Oct, 2024
Experience
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Gillespie Productions
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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Dec 2021 - Present
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Director of Client Experience
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Jan 2021 - Dec 2021
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Client Manager
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Sep 2020 - Jan 2021
Gillespie Productions is a video creation company that helps corporations captivate their audiences by mixing a documentary style with on-brand messaging. We know when it comes to corporate video, there is a delicate balance between two often-competing agendas – the desire to create a cinematic masterpiece and the desire to force-feed an organizational message. The pinpoint balance is to nail the messaging while captivating the audience.Our intertwined backgrounds of broadcast journalism, brand marketing, corporate communications and the creative arts enable us to deliver content that people actually want to watch – and is on-message. We tell real, human stories about real, human businesses. Show less
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EMBranding, LLC
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United States
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Small Business Owner
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Jun 2019 - Jan 2021
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exaqueo
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United States
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Human Resources Services
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1 - 100 Employee
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Employer Brand Strategist and Engagement Manager
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Aug 2019 - Feb 2020
exaqueo (ex ‘ACK we-o) is an employer brand experience firm. We're on a mission to help organizations authentically find and keep best-fit talent. We build employer brands and the talent strategies that drive them through research, consulting, and creative and digital execution. We help clients build strategies first and then execute through internal and external campaigns, creative, communication and technology. Our custom approach means everything is unique to your organization. And our rigorous research process ensures you have real data to understand your specific employee and candidate preferences and needs. :: Our work: https://www.exaqueo.com/expertise :: Resources you can use: https://www.exaqueo.com/resources :: Let’s work together: https://www.exaqueo.com/contact Say hi at erin@exaqueo.com. Show less
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Schreiber Foods
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Food and Beverage Manufacturing
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700 & Above Employee
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Company Branding Manager
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Apr 2016 - Aug 2019
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Breast Cancer Family Foundation
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United States
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Civic and Social Organizations
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Executive Director
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Aug 2015 - Apr 2016
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Enterprise Project Manager
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Jun 2015 - Aug 2015
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Supply Chain Systems Manager
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2013 - Aug 2015
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Business Segment Manager
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2012 - 2013
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Brand Manager
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2011 - 2012
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Market Insights Manager
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Jan 2009 - Aug 2011
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St. John's Lutheran Church
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United States
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Religious Institutions
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1 - 100 Employee
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Volunteer
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2006 - 2011
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The Nielsen Company
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Client Manager
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2006 - 2008
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The Kraft Heinz Company
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Netherlands
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Food & Beverages
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1 - 100 Employee
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Customer Category Manager
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1999 - 2006
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Education
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University of Wisconsin-La Crosse
Business Administration -
University of Wisconsin-Green Bay
Bachelor of Arts (B.A.), Business Administration