Experience

FireHydrant

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Mar 2022 - Present

  We're building a marketing team deeply focused on delivering value to our audience. Join us.



Fastly

• United States
• Software Development
• 700 & Above Employee

• Sr. Director, Brand Marketing

  • Apr 2021 - Apr 2022

  San Francisco, California, United States I lead a team of talented creators across content, brand, and design. We help people across engineering, security, and operations teams -- and their leaders -- understand how to transform their architecture, culture, and user experiences with edge cloud technology.

• Director of Content Strategy

  • Mar 2019 - Apr 2021

  Our work has centered around building a culture of content at Fastly to better serve our users. We built an editorial program from the ground up, launched our first-ever brand awareness campaign, and reengineered our content-based storytelling to focus on customer need over products.



Netlify

• United States
• Software Development
• 100 - 200 Employee

• Head of Marketing

  • Sep 2017 - Sep 2018

  San Francisco Bay Area



GitHub

• United States
• Software Development
• 700 & Above Employee

• Director of Integrated Marketing

  • Oct 2015 - Jul 2017

  San Francisco I manage a team of brilliant content strategists, campaign managers, and customer marketers. Together, we use the voices of our customers to guide content development, campaign strategy, and customer conversations. In addition to building and supporting an incredible team, here are a few things I might be working on in a given week: Content Strategy - Positioning, messaging, and themes to drive content development - Content development to support the buyer journey -… Show more I manage a team of brilliant content strategists, campaign managers, and customer marketers. Together, we use the voices of our customers to guide content development, campaign strategy, and customer conversations. In addition to building and supporting an incredible team, here are a few things I might be working on in a given week: Content Strategy - Positioning, messaging, and themes to drive content development - Content development to support the buyer journey - Execution on the website and blog, along with campaign and sales collateral Campaign Strategy - Ensuring a consistent narrative (visual and story) across all touchpoints - Providing value-add content at every step of the buyer's journey - Measuring campaign success, and optimizing for increased impact Customer Marketing - Building relationships to drive advocacy - Lifecycle communications - Customer-driven content, like case studies, testimonials, and talks - Customer Advisory Board management Product Launch Strategy - Audience analysis - Segmentation by channel and tactic - Aligning offers with buyer journey Product Marketing - User research - Buyer personas - Target market characteristics - Key messages - Differentiation and unique selling proposition Show less



Cotap (now ServiceMax)

• Sr. Manager, Marketing

  • Jan 2014 - Sep 2015

  San Francisco Bay Area As the first dedicated marketing hire at this mobile messaging start-up, I managed marketing strategy and execution. The content and programs I managed were, on average, responsible for 74% of monthly lead volume. Here are a few of the things I shipped: - Built the website from four pages to twenty - Launched the blog, managed editorial calendar, and authored several posts each week - Researched, authored, published, and distributed all eBooks , case studies, data sheets… Show more As the first dedicated marketing hire at this mobile messaging start-up, I managed marketing strategy and execution. The content and programs I managed were, on average, responsible for 74% of monthly lead volume. Here are a few of the things I shipped: - Built the website from four pages to twenty - Launched the blog, managed editorial calendar, and authored several posts each week - Researched, authored, published, and distributed all eBooks , case studies, data sheets, and guides - Implemented Marketing Automation - Built out more than a dozen customized, multi-touch nurture campaigns for our lead database Show less



OpenDNS (now owned by Cisco)

• Content Marketing Manager

  • Jun 2011 - Jul 2013

  San Francisco Bay Area Every day I hear stories from people using OpenDNS for a safer, faster, smarter and more reliable Internet. As the direct connection to OpenDNS users through Facebook, Twitter, the OpenDNS newsletter, blog, events and other communications venues, and when we share our milestones through the megaphone of the press, I have the immensely fulfilling task of listening to how OpenDNS is making people's lives safer and easier, and helping share that story with others.



Pac-West Telecomm

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2010 - Jun 2011

  The telecom industry has long been static, dominated by a few large players and burdened by lack of innovation. Pac-West Telecomm aims to change that by offering easy to provision cloud-based infrastructure that allows enterprises and small businesses alike to escape from the weighty cycle of cap-ex. I worked with Pac-West through the successful launch of this cloud-based product line, Telastic. Our team managed communications for both Pac-West core products as well as the Telastic line… Show more The telecom industry has long been static, dominated by a few large players and burdened by lack of innovation. Pac-West Telecomm aims to change that by offering easy to provision cloud-based infrastructure that allows enterprises and small businesses alike to escape from the weighty cycle of cap-ex. I worked with Pac-West through the successful launch of this cloud-based product line, Telastic. Our team managed communications for both Pac-West core products as well as the Telastic line, including: developing brand identity, pitching and garnering press and analyst coverage, developing and maintaining collateral materials and the website, and managing all customer communication. Telastic was honored with Internet Telephony Magazine's Product of the Year Award, given for innovation. Show less



Hour Media, LLC

• PR & Marketing Coordinator

  • Apr 2005 - Jul 2007

  Hour Media offers a collection of dynamic publications that help metro Detroiters live a more inspired and informed lifestyle. Hour Detroit magazine is filled with award-winning coverage of the people, places and issues affecting the region and its residents.