Experience

Exploration Place

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Marketing and Special Events

  • Jul 2023 - Present

  Wichita, Kansas, United States • Lead and collaborate with marketing team, special events team, and cross-functional departments to ensure alignment and integration of marketing and event initiatives. • Develop and implement comprehensive marketing strategies aligned with business goals and objectives. • Collaborate with Special Events Manager to design and execute events in the museum, theaters, and grounds. • Manage and enhance brand identity through consistent messaging and brand guidelines. • Plan, execute… Show more • Lead and collaborate with marketing team, special events team, and cross-functional departments to ensure alignment and integration of marketing and event initiatives. • Develop and implement comprehensive marketing strategies aligned with business goals and objectives. • Collaborate with Special Events Manager to design and execute events in the museum, theaters, and grounds. • Manage and enhance brand identity through consistent messaging and brand guidelines. • Plan, execute, and evaluate marketing campaigns across various channels.

• Marketing Manager

  • Jul 2021 - Jul 2023

  Wichita, Kansas, United States Manages and carries out the museum’s marketing strategies and programs to support the mission and goals. • Create and manage the editorial calendar for social media and email communications • Manage and update website (exploration.org) • Develop and manage Explore Store website (store.exploration.org) • Write social media posts and email communication • Respond and redirect inquiries that come in via social media platforms, direct messages and email • Prepare marketing reports… Show more Manages and carries out the museum’s marketing strategies and programs to support the mission and goals. • Create and manage the editorial calendar for social media and email communications • Manage and update website (exploration.org) • Develop and manage Explore Store website (store.exploration.org) • Write social media posts and email communication • Respond and redirect inquiries that come in via social media platforms, direct messages and email • Prepare marketing reports and analytics for analysis • Write news releases and media alerts • Collaborate with Graphics Manager and Multimedia Specialist to develop print and video collateral and campaigns • Coordinate event invitations and monthly member email newsletter • Work with agency to manage monthly digital ad spend and review analytics • Work with other departmental teams to create and promote programming and special events • Support the Education and Development teams by marketing their projects and campaigns IMPACT: 2023 vs 2021 1,300% growth in Facebook reach 231% growth in Instagram reach 36% growth in website traffic 49% growth in new site visitors 361% growth in email open rates 3,780% growth in Google Grants utilization and free spend Multiple viral posts with up to 298k reach on Facebook, 1k+ comments, and 3.k shares on a single post



Riordan Clinic

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Oct 2016 - Jul 2021

  Wichita, Kansas Area Forged consistent enterprise-wide growth by conveying the benefits of Integrative Medicine for cancer and chronic illness. Provided expertise in digital marketing with strategic messaging and compelling storytelling across multiple channels and initiatives. • Provided messaging to reduce fear, anticipate questions, and convey the clinic mission of helping and healing cancer patients during the pandemic. Stayed open throughout, posting overall revenue growth. • Managed a team of 7+ •… Show more Forged consistent enterprise-wide growth by conveying the benefits of Integrative Medicine for cancer and chronic illness. Provided expertise in digital marketing with strategic messaging and compelling storytelling across multiple channels and initiatives. • Provided messaging to reduce fear, anticipate questions, and convey the clinic mission of helping and healing cancer patients during the pandemic. Stayed open throughout, posting overall revenue growth. • Managed a team of 7+ • Managed three websites serving the main clinic, podcast, Nutrient Store and Bio-Center Laboratory • Created and launched the Real Health Podcast in 2021 • Project Manager for symposiums in Wichita, Puerto Rico, Spain, and Barbados • Recruited symposium attendees from six continents • Successfully navigated industry-specific marketing challenges, including HIPPA considerations in patient outreach and sharing stories that are pivotal to driving consumer understanding and activity • Coordinated education programs, including a digital newsletter, classes, lectures, webinars and podcast • Collaborated effectively on campaign execution both in-house and with local/national agencies • Developed new patient programs and offerings, trained sales team and staff on program content and delivery • Oversaw $1.6M+ Nutrient Store and eCommerce site upgrade in partnership with Nutrient Store Manager • Created affiliate and reseller programs. Developed a line of Riordan Clinic nutrients which included 33 branded products IMPACT 2014 - 2021 127% growth in clinic website visits 102% growth in email contacts 361% growth in annual online store sales, 209% growth in overall store sales, $1.5M in 2020 173% growth in monthly new patient inquiries 336% growth of new patient conversions 115% growth in Facebook followers 90% growth in YouTube with 2.9M lifetime views 402% growth in Instagram followers 51% growth in annual clinic revenue for 7% YoY growth

• Marketing Manager

  • Nov 2014 - Oct 2016

  Wichita, Kansas, United States

• eCommerce Manager

  • Oct 2013 - Oct 2014

  Wichita, Kansas Area Coordinate & manage online sales platform, store promotions, shipping processes, Riordan Clinic nutrient line, & improved vendor/manufacturer relations. Introduced affiliate & reseller programs. Manage store team. • Managed eCommerce site upgrade, improving functionality & effectiveness leading to a 100%+ increase in online sales in 2014 • Redesigned on-site Nutrient Store including merchandising, product development, and purchasing decisions which has consistently led to 25%+ growth… Show more Coordinate & manage online sales platform, store promotions, shipping processes, Riordan Clinic nutrient line, & improved vendor/manufacturer relations. Introduced affiliate & reseller programs. Manage store team. • Managed eCommerce site upgrade, improving functionality & effectiveness leading to a 100%+ increase in online sales in 2014 • Redesigned on-site Nutrient Store including merchandising, product development, and purchasing decisions which has consistently led to 25%+ growth each year 2014 - 2017 • Created affiliate & reseller programs. Developed line of Riordan Clinic vitamins & nutrients that now includes 30 branded products



Small Smiles Dental Clinic of Wichita

• Marketing Coordinator

  • Oct 2011 - Jun 2013

  Wichita, KS In this position I melded crisis management and grassroots marketing for a three-physician practice, successfully driving business development and brand awareness to consistently surpass financial goals. ➥ Increased daily patient visits by +50%, supporting the addition of two full-time doctors and several support staff. ➥ Managed a 10-member marketing team attending 100+ events and community presentations over 18 months. ➥ Created partnerships with Wichita organizations and action… Show more In this position I melded crisis management and grassroots marketing for a three-physician practice, successfully driving business development and brand awareness to consistently surpass financial goals. ➥ Increased daily patient visits by +50%, supporting the addition of two full-time doctors and several support staff. ➥ Managed a 10-member marketing team attending 100+ events and community presentations over 18 months. ➥ Created partnerships with Wichita organizations and action teams directly related to client profile. ➥ Created monthly newsletters, oral health information in 3 languages, marketing pieces, and promotional items for events. Show less



Dean & Deluca

• Retail
• 100 - 200 Employee

• Marketing, eCommerce and Social Media

  • Mar 2010 - May 2011

  Here I turned a six-week internship into a year-long stint at corporate headquarters, effectively supporting the D&D website and eCommerce. I worked with local and national team members to create value-added print, digital, and web pieces for retail stores, the catalog team, and direct-to-consumer sales. I independently managed social media accounts including Facebook and Twitter and collaborated on catalog production, copywriting, and photoshoots.



U.S. Cellular

• United States
• Retail

• Retail Wireless Consultant

  • Oct 2002 - Mar 2008

  In this marketing role I advanced my skills in team leadership, technology, customer service, assessing needs, troubleshooting, outreach, and follow-up. • Steady achievement of sales goals in a competitive industry & busy office • Concrete grasp of detailed concepts & advancing technology • Ability to deliver technical & precise information clearly and with value • Coached sales team & trained new team members • Promoted brand & services by volunteering for local marketing… Show more In this marketing role I advanced my skills in team leadership, technology, customer service, assessing needs, troubleshooting, outreach, and follow-up. • Steady achievement of sales goals in a competitive industry & busy office • Concrete grasp of detailed concepts & advancing technology • Ability to deliver technical & precise information clearly and with value • Coached sales team & trained new team members • Promoted brand & services by volunteering for local marketing events Show less



Adventure Day Camp

• United States
• Recreational Facilities
• 1 - 100 Employee

• Camp Supervisor

  • Mar 2002 - Aug 2002

  Developed and implemented a summer camp program for elementary age children. Managed a staff of counselors and volunteers. Created daily programs, managed budget, recruited, hired and trained staff. Recruited campers, communicated with parents and camp sponsor (Providence Medical Center). Evaluated staff and delivered end of the summer program summary to the camp sponsor.



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jan 2001 - May 2001

  Created a one day promotional event for an area dealership which was valued at more than $12,000. Raised $600 for Doernbecher Children's Hospital. Voted "Most Valuable Intern" by peers and clients.