Marketing Communications Manager

• Apr 2022 - Present

- Maximize membership lifecycles through strategic marketing- Lead and coach a small but mighty team of skilled and highly motivated individuals- Leverage key consumer insights to develop strategies and service innovations that serve to increase customer engagement and retention- Forecast and meet both retention and engagement targets within departmental budgets

Communications Coordinator - Data Focused

• Dec 2019 - Apr 2022

Audiobooks.com is a subscription-based audiobook retailer. I create data-driven experiences for both prospective and existing members to increase product awareness, engagement, and conversions. I also add value to Audiobooks.com by: • Building automated communications flows that leverage dynamic personalization, strategic experimentation, and a multi-channel approach (flows incl. onboarding, upselling, winback, churn-reduction/engagement) • Gathering user behaviour data to identify meaningful patterns of prospective growth and to offer industry insights• Creating and managing experiments to address conversions like churn reduction or increased engagement • Connecting cross-departmentally to engage in insightful discussion and resource sharing

Internship: Marketing and Communications Assistant

• May 2019 - Nov 2019

• Engage with book lovers from all over the world as a brand representative of Canada's largest and longest-running festival of words and ideas • Onboard stakeholders through the development and execution of strategic communication plans that create meaningful, lasting relationships• Plan and produce creative content that engages new and existing stakeholders • Create research and analysis reports to ensure the team has insight to engage in discussions as informed industry leaders • Support the team through any unexpected or impromptu tasks that arise

Research Specialist

• Jun 2017 - Apr 2019

• Engage with valued clients on a daily basis as an ambassador of a high-end card services company• Gather and fact-check information that solves for client needs • Oversee numerous new projects per day through effective time management • Collaborate daily with other departments to ensure external communications are cohesive

Lifestyle Consultant

• Nov 2016 - Jun 2017

Communications Intern

• Jan 2016 - Mar 2016

I was hired for a three-month internship with start-up company, HitFuse. Job responsibilities: - social media content creation - reaching out to potential clients- developing marketing strategies I was hired for a three-month internship with start-up company, HitFuse. Job responsibilities: - social media content creation - reaching out to potential clients- developing marketing strategies