Senior Manager, Client Strategy

• Jun 2021 - Present

Strategize, research, plan and execute paid media campaigns for clients across a variety of verticals among the CPG, tourism, and financial sectors. Managed, executed, and analyzed campaign results for over $5.5 million in advertising dollars in 2022. Work across agency and client teams while also being a liaison with major advertising vendors such as Meta, Pinterest, TikTok, Spotify, Google, CBC, MiQ, and #paid to execute unique and emerging paid media campaigns and deliver above and beyond client expectations. Show less

Digital Media Strategist

• Sep 2020 - Jun 2021

Managing media planning, strategy, and execution for 20+ clients in the hospitality and tourism industry. Responsible for liaising directly with clients to understand business challenges and objectives and executing digital media buys with a focus on implementing, optimizing, and managing tactics —including search, display, and video—and paid social media. Developed personalized social media training for clients to ensure they left annual tourism programs with an understanding of the paid media space. Additionally, created media plan and reporting templates for the agency team with the goal of consistency among m5 planning and reporting for our clients and team in our Halifax and St. John's office. Show less

Style Advisor

• Jan 2018 - Oct 2020

Created extraordinary experiences with each client, building long-term loyal relationshipsAccountable for booking personal shopping appointments and determining client needs to efficiently styleResponsible for curating store environment to ensure a high-end shopping experienceMaximized sales to maintained a sale per hour goal of over $600 dollars

Style Specialist

• Dec 2018 - May 2019

Boutique Associate

• Nov 2017 - Jan 2018

Support boutique operations through the areas of Product and Operations during peak sales events. Responsible for the mechanical side of operations such as receiving merchandise and preparing them for in-store presentation to meet KPIs, markdowns, and maintenance. Additionally responsible for achieving a balance of quality and efficiency of operations on the sales floor, storefront, fitting rooms and the cash desk.

Manager, Client Strategy

• Oct 2019 - Sep 2020

Trained new employees in various areas of media buying (Facebook, Instagram, Snapchat, etc.) researching, optimizing, monitoring, and reporting.Executed, optimized and reported on media campaigns and provide strategic insights and recommendations to regional and national clients. Worked with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.Monitored campaign and account performance with internal team or external partners to ensure client objectives are met or exceeded while actively participating in campaign strategy and process improvement. Show less

Senior Coordinator, Client Strategy

• Apr 2019 - Oct 2019

Support client strategy mangers by further developing media experience and marketplace knowledge. Responsible for the execution, monitoring and assisting with reporting on media campaigns while developing scheduling, resourcing and estimating skills. Planning, executing, monitoring and reporting on all things social media (Facebook, Instagram, Snapchat, influencer, etc.) and traditional media buying (television and print). Developing campaign reports and determining data-driven, actionable insights and presenting results, recommendations, and POVs to clients. Achievements:Attended Facebook Blueprint training at Facebook Canada for Performance Marketing on Facebook and Instagram.Executed three national influencer marketing campaigns, executed, optimized and reported on five national social media campaigns (including Snapchat, Facebook and Instagram) and executed and reported on two regional television buys. Show less

Coordinator, Client Strategy

• Apr 2018 - Mar 2019

Support client teams in the planning and execution of media campaigns and work closely with creative teams to ensure creative concepts are built upon channel best practices. Responsible for monitoring digital and social content trends including channels, ad formats, and technology in order to provide recommendations and ensure we are preparing our clients and programs to best leverage new opportunities.Buy and traffic client ads, across a variety of channels both digital and traditional. Erin has a heavy focus in executing Snapchat, Facebook, Instagram, Video, Display and Programmatic campaigns. She is also experienced in buying television, magazine and OOH advertisements. Show less

Key Holder

• Oct 2018 - Sep 2020

Acting as an ambassador for the SPINCO community in Halifax, Nova Scotia by bringing a positive, energetic & proactive attitude and showcasing a passion for delivering an exceptional customer service experience. Responsibilities include checking in riders, overseeing cleaning, maintenance, and performing and supervising daily procedures. Additionally responsible for training and supporting new team members and any other tasks to ensure the studio is in exceptional working order. Acting as an ambassador for the SPINCO community in Halifax, Nova Scotia by bringing a positive, energetic & proactive attitude and showcasing a passion for delivering an exceptional customer service experience. Responsibilities include checking in riders, overseeing cleaning, maintenance, and performing and supervising daily procedures. Additionally responsible for training and supporting new team members and any other tasks to ensure the studio is in exceptional working order.

Business Analyst

• Jul 2017 - Apr 2018

Worked with the largest co-located SAP team in Canada with a goal to help clients solve complex business problems and provide support for change in their organization. Used consulting skills, business knowledge and package solution expertise to effectively integrate essential technology into the client’s business environment to achieve client expected business results. This includes implementation planning, fit analysis, configuration, testing, rollout and post implementation project support. Responsible for assisting clients in the selection, implementation and support of various changes. Technical module skills include personal administration, recruitment, organizational management, events, payroll, and time management. Show less

Welcome Desk Administrative Assistant

• Aug 2015 - May 2017

Manage client profiles, calls and payments while providing information to students and the community about ongoing events on campus while providing excellent customer service to over 50 guests per shift. Responsible for training new employees to successfully perform required tasks. Additionally, responsible for coordinating equipment rentals, tours of the facility, and responding to customer needs by providing corresponding service. Manage client profiles, calls and payments while providing information to students and the community about ongoing events on campus while providing excellent customer service to over 50 guests per shift. Responsible for training new employees to successfully perform required tasks. Additionally, responsible for coordinating equipment rentals, tours of the facility, and responding to customer needs by providing corresponding service.

Midway Programming Assistant

• Jun 2016 - Aug 2016

Assisting the Manager, Retail Attractions to deliver a business-to-business vendor strategy for over 400 specialty food and retail, various contractors and, world class carnival and amusement race providers. Additionally, managed various projects such as internal orders and distribution and, building and distributing client information packages and communication pieces. Assisted with invoice preparation, price auditing and coordination of schedules for vendors. Performed general administrative tasks and office duties such as: spreadsheet creation, letter writing, data entry and phone answering. Provided customers, volunteers and staff with exceptional customer service and acted as a liaison for clients of The Calgary Stampede Show less