Experience

Carrus

• United States
• E-Learning Providers
• 1 - 100 Employee

• Affiliate Marketing Manager

  • Aug 2021 - Present



Lowe's Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Associate Marketing Manager, Digital Media

  • Jan 2021 - Aug 2021

• Marketing Sr Analyst - Paid Digital Media

  • Nov 2019 - Jan 2021



The Vitamin Shoppe

• United States
• Retail
• 700 & Above Employee

• Customer Acquisition, Marketing Manager

  • Jul 2019 - Nov 2019

• Associate Affiliate Manager

  • May 2018 - Jul 2019

• Sr. Digital Marketing Specialist

  • Sep 2017 - May 2018



Nisolo

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Affiliate Manager

  • Jun 2016 - Jul 2017

  • Managed all aspects of the Nisolo Affiliate Program building it from the ground up • Recruited new brand appropriate Publishers & increased exposure of the Nisolo brand • Increased sales month over month; brought the program from $6k a month to $90k+ a month • Managed all aspects of the Nisolo Affiliate Program building it from the ground up • Recruited new brand appropriate Publishers & increased exposure of the Nisolo brand • Increased sales month over month; brought the program from $6k a month to $90k+ a month



SeaWorld Parks & Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• E-Commerce Manager

  • Jul 2013 - Mar 2016

  Manage the SeaWorld Parks & Entertainment Affiliate Sales channel, generating over $24 million in online sales each year. Also manage the SEA Travel Agent Program bringing in over $1.5 million in online sales. • Collaborate with 11 parks to determine ticket/annual pass products to offer in the Corporate Affiliate program • Partner with Commission Junction to manage 275 Affiliate partners and monitor their sales • Travel Agent Program – managed the entire SEA Travel Agent program; created and maintained content & product updates to the travel agent website; applied manual commission payments to agents via TACS; created a tracking report for commission payments; responded to travel agent inquires on a daily basis • Project Manager for sales accounts using the companies ticketing system; liaison between the Global Sales team, IT and clients to ensure projects are moving in a timely fashion and questions are answered as needed in respect to the projects being worked on • Update web content on the SeaWorld Parks & Entertainment sites using the content management system Sitecore • Manage the relationship with Perfect Storm who conducts long-tail search for SEA generating over $1 million in revenue yearly • Co-manage the Groupon relationship bringing in over $7 million in revenue; work with their Sales team, IT team and Content team to create deal pages for park offers; test scan test vouchers they create with the various park front gates; monitor sales of the offers • Assist with the companies military program Waves of Honor; manage the site content updates, coordinate product builds for the site, co-run the committee meetings • Maintian client relationships providing guidance on our products, ticket systems, etc • Provide support with travel shows & tradeshows which includes: travel to various cities, set up of tradeshow booth, selling tickets at the booth, providing knowledge on the parks to the consumers



Universal Orlando Resort

• Entertainment Providers
• 700 & Above Employee

• eCommerce Representative

  • May 2011 - Jul 2013

  Responsible for daily maintenance of the UniversalOrlando.com website including promo box placement, site updates, launching of new products & web traffic; responsible for increasing online sales contributing to over $160M in online revenue • Write Creative Briefs to create new promos, update existing promos & make updates to the pages on the site including copy & image updates along with new page construction • Assist Web Production with copy, linkage, template & image updates to the website to create more quality traffic on the site • Liaison between eComm & IT to ensure projects are being worked on accordingly and accomplished in a timely manner • Assist IT with maintaining & updating the online ticket store; update copy, create new gates for ticket products, create new stores for programs such as Amex as well as special events • Analyze placement of promo boxes to determine which placement gets the most clicks & click-thru rates then place accordingly • Conduct AB tests to determine which message/offer resonates best with the consumer • Work with several internal clients (i.e. Brand, Advertising, Resorts, etc) to ensure messaging across all areas of Marketing is consistent allowing the guest an easy transition from print, digital banners, etc to the website



SeaWorld : Anheuser Busch Entertainment

• Design Services
• 1 - 100 Employee

• Senior In-Market Sales Vacations Specialist

  • Apr 2005 - Dec 2010

  • Point person for the SeaWorld & Busch Gardens vacation packaging websites • Monitored & maintained hotel inventory, updated hotel descriptions along with package descriptions on the sites and tracked promotions • Part of a team that negotiated hotel inventory allotments then took over managing partner expectations & resolving any issues that arose before they needed to be escalated • Created e-blasts for both the packaging program as well as the park hospitality program • Tracked & reported weekly, monthly & yearly on package & ancillary product sales • Coordinated the SeaWorld & Busch Gardens front line hospitality program which included organizing & conducting training events, creating marketing communications, maintaining databases and distributing materials • Worked on major marketing projects including opening of new parks and multi-million dollar new attractions