Experience

Atrium Home Furnishing Centre

• Canada
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Present



The Armour Group Limited

• Canada
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Oct 2015 - Aug 2020



BPLI Holdings

• Canada
• E-learning
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • May 2014 - Sep 2015



CAN-med Healthcare

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Mar 2012 - Feb 2014

  Reporting directly to the President the Marketing Manager was responsible for all customer facing material, advertising, corporate website, vendor relations and branding for all divisions across Canada. Selected Achievements: • Developed brand standards and a library of corporate materials for head office including sales tools, advertisements and press releases. • Drafted and implemented annual marketing plan outlining ROI measurements, budgets, Google Analytics and incentive offers. • Took ownership of annual trade show event from inception and developed integrated promotional campaign including a website, brochures, social media, press releases, e-mail campaigns and sponsorship program. • Responsible for quarterly flyer campaign and mail-out coordination. Launched incentive program within flyer to generate leads and track success. • Sourced vendors for graphic design, signage, promotional products and printing. Coordinated deliverables and ensured vendor costs were under budget. • Drafted, designed and distributed marketing collateral including educational tri-folds, one-page sales sheets and product catalogues. • Oversaw advertising, social media channels and marketing campaigns for three varying divisions including both B2B and B2C. • Owned and maintained corporate website through CMS and improved Search Engine Optimization (SEO) to secure 1st page Google results. Show less



Stewart McKelvey

• Canada
• Law Practice
• 300 - 400 Employee

• Marketing Coordinator

  • Feb 2011 - Mar 2012

  Reporting to the Director of Marketing, the Marketing Coordinator acted as the marketing resource for the business practice team and managed all of their marketing activities, along with general marketing department responsibilities for the firm as a whole. Selected Achievements: • Developed a marketing plan for business practice groups annually and ensured deliverables were executed on time and within budget. • Facilitated client relations through business development including partnerships, events and client appreciation initiatives. • Developed integrated marketing campaigns including e-blasts, client updates, mail-outs, marketing collateral, promotional giveaways, advertising etc. and ensured branding guidelines were followed for consistency. • Worked closely within marketing team of graphic designer, event coordinator, sponsorship coordinator and brand manager. • Pitched, secured buy-in, and developed a blog for business practice groups which was then used across all practice groups. • Wrote copy for new website launch and ensured business practice groups were represented appropriately. Show less



Teledyne Lumenera

• Canada
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • May 2008 - Feb 2011

  Reporting to the Director of Marketing, developed marketing role from strictly event planning into an increasingly senior position responsible for all media relations, e-mail campaigns, quarterly newsletter and event coordination. Selected Achievements: • Managed all public relations including drafting media releases, editorial coverage, and product directories. Acted as spokesperson for the organization. • Focused on website SEO through social media, link backs, video creation and media coverage. • Drafted, formatted and distributed quarterly e-newsletters for four divisions to promote product offerings, events and services. • Composed and formatted various marketing pieces such as case studies, datasheets and corporate branding materials. • Oversaw marketing automation program to integrate lead generation tactics with SalesForce CRM. • Organized several trade shows a year within budget and attended as representative of the organization. • Developed webinars and ensured attendance. Also acted as software expert and support person for webinars. • Coordinated with graphic designer to create flash presentations, tradeshow signage and promotional materials. • Maintained and edited corporate website through Dreamweaver software. Show less



CRYPTOCard

• United Kingdom
• Computer and Network Security
• 1 - 100 Employee

• Marketing Manager

  • 2006 - 2008

  Reporting to the Director of Marketing, the Marketing Manager acted as the most senior member of the marketing team and was responsible for team management, event coordination and content development. Selected Achievements: • Managed contract staff and ensured their deliverables were met and that they adhered to HR policies. • Organized trade shows and special events and ensured attendance through invitations, call-outs, and promotion. • Developed and implemented marketing campaigns such as weekly mail-outs, launch kits, and lead generation. • Responsible for creating marketing budget, creating PO’s, and reporting expenses. • Collaborated with sales team to assist with seminars, reseller training, lead generation, and follow-up. • Maintained lead database in GoldMine CRM and generated weekly reports on lead status. Show less