Experience

MyNorth Media
• United States
• Media Production
• 1 - 100 Employee
• Marketing Director

  • Dec 2018 - Present


Web Canopy Studio

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager

  • Sep 2017 - Nov 2018

  In my role as Account Manager for the Hubspot Diamond Partner, Web Canopy Studio, I am responsible for fostering great relationships with clients through their inbound marketing strategy. Using Hubspot channels to create campaigns that convert, I manage my client's email marketing, content creation, site optimization, and overall inbound marketing strategy. I ensure every client sees valuable outcomes within the first 30 days of their partnership with Web Canopy Studio. Currently, I maintain a book of 12 clients and have upgraded 85% to reoccurring service retainers. Show less



Hireology

• United States
• Software Development
• 100 - 200 Employee

• Marketing Manager, Retail Automotive

  • Apr 2012 - Aug 2017

  As the leader of the retail automotive marketing team, I am directly responsible for creating, leading, and managing Hireology's marketing efforts to the retail automotive audience. In 2016, my auto marketing strategy delivered 65% of Hireology's total MRR opportunities. My public relations and brand leadership has resulted in Hireology's recognition as the #1 Talent Management Technology for 4 years running in HRO Today as well as the #94 spot on Inc. Magazine’s 500 Fastest Growing Companies. Show less



HubSpot

• United States
• Software Development
• 700 & Above Employee

• Chicago User Group Co-Leader

  • Aug 2013 - Dec 2016

  As a co-leader of HubSpot's Chicago User Group for three years, I developed, hosted, and promoted the quarterly meetups and was solely in charge of running an efficient event. During my time with Hubspot, I helped to further the Inbound Marketing movement by cultivating an environment where the HubSpot users and Inbound Marketers of Chicagoland can come together to motivate each other through shared learning and breakthrough ideas. As a co-leader of HubSpot's Chicago User Group for three years, I developed, hosted, and promoted the quarterly meetups and was solely in charge of running an efficient event. During my time with Hubspot, I helped to further the Inbound Marketing movement by cultivating an environment where the HubSpot users and Inbound Marketers of Chicagoland can come together to motivate each other through shared learning and breakthrough ideas.



Ocean World Lines

• 1 - 100 Employee

• Marketing Specialist

  • Oct 2011 - Apr 2012

  During my time with Ocean World Lines, I reported directly to the VP of Marketing and was responsible for the following marketing channels: implementing and managing a social media strategy, expanding the email marketing program, and researching new markets using data and insights from corporate. I also planned and executed an industry event that hosted the company CEO with other executives and entertained a group of high-level clients. During my time with Ocean World Lines, I reported directly to the VP of Marketing and was responsible for the following marketing channels: implementing and managing a social media strategy, expanding the email marketing program, and researching new markets using data and insights from corporate. I also planned and executed an industry event that hosted the company CEO with other executives and entertained a group of high-level clients.



Red Frog Events

• United States
• Events Services
• 1 - 100 Employee

• Event Coordinator Intern

  • May 2011 - Sep 2011

  As one of 87 interns selected from over 10,000 applicants for an event coordination position, I planned, executed and attended three national races with over 25,000 participants. During my time with Red Frog Events, I was solely responsible for Warrior Dash Minnesota as the on-site contact and event manager. I also managed the company blog, edited and sent the internal newsletter to thousands of parties, and developed ideas for future company endeavors. My day-to-day responsibilities included: - Performing regular administrative and customer service duties - Negotiating and ordering various supplies for events - Managing vendor contracts and arranging for specific delivery information - Securing business participation for several national events Show less



Western Student Association

• United States
• Staffing and Recruiting

• Public Relations Chair Executive Board

  • May 2010 - May 2011

  - Appointed as Chair after interviewing with student elected President and Vice President - Administered public relations and marketing goals to the 15-member executive cabinet - Developed brand strategy for organization - Led the Public Relations committee through 28 senate meetings - Advertised all events using community engagament strategies - Community Manager of social media - Started a blog - Handled media requests - Disseminated press releases - Built and maintained a relationship between the organization and the students Show less



Battle Creek Bombers Baseball Club

• Public Relations and Marketing Intern

  • May 2010 - Aug 2010

  - Oversaw community relations - Created and implemented on-field activities for 35 home games - Wrote PA script for 35 home games - Was on-field emcee - Booked "First Pitch" and National Anthem singers - Assisted in securing appearances by actor Jeff Daniels and MLB World Series winner Dave Rozema - Negotiated business contracts - Worked regular office hours - Developed and promoted 2 promotional nights - Community Manager of social media outlets - Handled minor stadium operations tasks - Designed programs, posters, and publicity handouts using Adobe inDesign - Worked over 1000 unpaid hours. Show less