Experience

SC Johnson Lifestyle Brands

• United States
• Manufacturing
• 100 - 200 Employee

• Social Media Manager

  • Aug 2022 - Present



TEAM LEWIS

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Digital Marketing Director

  • Sep 2020 - Aug 2022

  • Account lead on ASTROGLIDE, VMware Open Source, LogMeIn and LastPass • Account lead on ASTROGLIDE, VMware Open Source, LogMeIn and LastPass



Dentsu Creative

• Advertising Services
• 700 & Above Employee

• Social Media Manager

  • Apr 2019 - Sep 2020

  • Core clients included Salesforce and TE Connectivity • Responsibilities included social strategy, community management, page maintenance, brand management and social amplification for multiple clients • Developed multi-channel communications planning, using data to identify insights and build "always on" social strategies • Crisis management and communication for a cloud-based software company • Community management for digital events across multiple social platforms •… Show more • Core clients included Salesforce and TE Connectivity • Responsibilities included social strategy, community management, page maintenance, brand management and social amplification for multiple clients • Developed multi-channel communications planning, using data to identify insights and build "always on" social strategies • Crisis management and communication for a cloud-based software company • Community management for digital events across multiple social platforms • Briefed creative teams on content creation and social platform best practices Show less • Core clients included Salesforce and TE Connectivity • Responsibilities included social strategy, community management, page maintenance, brand management and social amplification for multiple clients • Developed multi-channel communications planning, using data to identify insights and build "always on" social strategies • Crisis management and communication for a cloud-based software company • Community management for digital events across multiple social platforms •… Show more • Core clients included Salesforce and TE Connectivity • Responsibilities included social strategy, community management, page maintenance, brand management and social amplification for multiple clients • Developed multi-channel communications planning, using data to identify insights and build "always on" social strategies • Crisis management and communication for a cloud-based software company • Community management for digital events across multiple social platforms • Briefed creative teams on content creation and social platform best practices Show less



Intercom

• United States
• Software Development
• 700 & Above Employee

• Senior Social Media Manager

  • Jun 2018 - Mar 2019

  • Built and gained buy-in on a cross-organizational, global social media strategy • Strategized and launched Intercom’s first social campaign – culminating in a live, product announcement • Amplified brand events and campaigns with serialized social content initiatives such as Facebook Live and Instagram Story • Partnered with Customer Support to establish social support KPIs, processes and workflows • Partnered with the SDR team to identify and measure the ROI of social selling… Show more • Built and gained buy-in on a cross-organizational, global social media strategy • Strategized and launched Intercom’s first social campaign – culminating in a live, product announcement • Amplified brand events and campaigns with serialized social content initiatives such as Facebook Live and Instagram Story • Partnered with Customer Support to establish social support KPIs, processes and workflows • Partnered with the SDR team to identify and measure the ROI of social selling opportunities • Presented to executive leadership and promoted the importance of the social marketing discipline • Increased LinkedIn Followers by ​+84% Y/Y • Increased organic traffic from Facebook by +60% Y/Y • Increased Instagram followers by +87% Y/Y • Grew organic Twitter Impressions by ​+153% Y/Y Show less • Built and gained buy-in on a cross-organizational, global social media strategy • Strategized and launched Intercom’s first social campaign – culminating in a live, product announcement • Amplified brand events and campaigns with serialized social content initiatives such as Facebook Live and Instagram Story • Partnered with Customer Support to establish social support KPIs, processes and workflows • Partnered with the SDR team to identify and measure the ROI of social selling… Show more • Built and gained buy-in on a cross-organizational, global social media strategy • Strategized and launched Intercom’s first social campaign – culminating in a live, product announcement • Amplified brand events and campaigns with serialized social content initiatives such as Facebook Live and Instagram Story • Partnered with Customer Support to establish social support KPIs, processes and workflows • Partnered with the SDR team to identify and measure the ROI of social selling opportunities • Presented to executive leadership and promoted the importance of the social marketing discipline • Increased LinkedIn Followers by ​+84% Y/Y • Increased organic traffic from Facebook by +60% Y/Y • Increased Instagram followers by +87% Y/Y • Grew organic Twitter Impressions by ​+153% Y/Y Show less



Sprout Social, Inc.

• United States
• Software Development
• 700 & Above Employee

• Content Strategist

  • Dec 2016 - May 2018

  • Identified an organizational need and gained executive buy-in for a Content Strategist role at Sprout Social • Ideated, strategized, gained buy-in and launched Adapt by Sprout Social, a digital publication targeting enterprise businesses • Designed and optimized processes for end-to-end sales campaign execution to coordinate and enable a cross-functional team of content marketers, brand designers, web developers, and performance marketers/demand generation • Communicated content… Show more • Identified an organizational need and gained executive buy-in for a Content Strategist role at Sprout Social • Ideated, strategized, gained buy-in and launched Adapt by Sprout Social, a digital publication targeting enterprise businesses • Designed and optimized processes for end-to-end sales campaign execution to coordinate and enable a cross-functional team of content marketers, brand designers, web developers, and performance marketers/demand generation • Communicated content and campaign results internally and shared best practices across the organization • Built a strategic, yearlong content roadmap, briefed teams throughout the organization and adjusted according to stakeholder feedback and business objectives • Managed external content collaborations with brand ambassadors, customers, influencers and freelancer writers • Exceptional relationship building skills in a highly cross-functional environment

• Content Marketing Specialist

  • Dec 2015 - Dec 2016

  • Created and implemented a process for identifying enterprise customers for content partnerships. Resulting in 100% Y/Y increase in Sprout's case study and customer video efforts • Interviewed C-Suite executives and drafted earned media placements on their behalf • Research and wrote industry adjacent, thought leadership content including data reports • Worked with Sprout's Sales and Product Marketing team to create collateral such as product guides and sell sheets • Analyzed… Show more • Created and implemented a process for identifying enterprise customers for content partnerships. Resulting in 100% Y/Y increase in Sprout's case study and customer video efforts • Interviewed C-Suite executives and drafted earned media placements on their behalf • Research and wrote industry adjacent, thought leadership content including data reports • Worked with Sprout's Sales and Product Marketing team to create collateral such as product guides and sell sheets • Analyzed ROI of brand content initiatives and adjusted Sprout’s strategy accordingly • Partnered with designers to find integrated visual/copy solutions for all projects



Conagra Brands

• United States
• Food and Beverage Services
• 700 & Above Employee

• Digital Content Specialist

  • Sep 2014 - Dec 2015

  • Responsibilities included blog, newsletter and social content for over seven ConAgra brands • Team reduced content production costs by over 50% Y/Y • Worked closely with an external PR agency and created content that was than picked up by media outlets such as NBC's Today show • Managed a team of three freelancers • Worked across multiple content calendars and deadlines • Pitched various senior-level managers content solutions that met business objectives and drove results… Show more • Responsibilities included blog, newsletter and social content for over seven ConAgra brands • Team reduced content production costs by over 50% Y/Y • Worked closely with an external PR agency and created content that was than picked up by media outlets such as NBC's Today show • Managed a team of three freelancers • Worked across multiple content calendars and deadlines • Pitched various senior-level managers content solutions that met business objectives and drove results • Identified food trends and worked with a team of culinary professionals to develop new recipes Show less • Responsibilities included blog, newsletter and social content for over seven ConAgra brands • Team reduced content production costs by over 50% Y/Y • Worked closely with an external PR agency and created content that was than picked up by media outlets such as NBC's Today show • Managed a team of three freelancers • Worked across multiple content calendars and deadlines • Pitched various senior-level managers content solutions that met business objectives and drove results… Show more • Responsibilities included blog, newsletter and social content for over seven ConAgra brands • Team reduced content production costs by over 50% Y/Y • Worked closely with an external PR agency and created content that was than picked up by media outlets such as NBC's Today show • Managed a team of three freelancers • Worked across multiple content calendars and deadlines • Pitched various senior-level managers content solutions that met business objectives and drove results • Identified food trends and worked with a team of culinary professionals to develop new recipes Show less



BidClerk

• United States
• Information Services
• 1 - 100 Employee

• Copywriter

  • Sep 2013 - Sep 2014

  • Copywriter for an information, technology solutions company that enabled construction professionals to find public and private bid opportunities. • Copywriter for an information, technology solutions company that enabled construction professionals to find public and private bid opportunities.



N/A

• Writer

  • Sep 2013 - Sep 2013

  • Feature articles, book reviews and interviews appeared in Paste Magazine and New City Chicago. • Feature articles, book reviews and interviews appeared in Paste Magazine and New City Chicago.