Erin Willigan
Executive Director at Saving Nature- Claim this Profile
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Topline Score
Bio
Phillip Everhart
Erin has an exceptional grasp on all areas of product and brand marketing and can translate that knowledge into viable concepts both on the corporate and customer level. She has the skills to clearly communicate complex ideas, manage multi-faceted projects, and provide professional insight at the highest levels. Her broad and comperhensive knowledge of market and packaging trends together with her extensive education and work experience makes her an invaluable asset in the strategic decision making process.
Phillip Everhart
Erin has an exceptional grasp on all areas of product and brand marketing and can translate that knowledge into viable concepts both on the corporate and customer level. She has the skills to clearly communicate complex ideas, manage multi-faceted projects, and provide professional insight at the highest levels. Her broad and comperhensive knowledge of market and packaging trends together with her extensive education and work experience makes her an invaluable asset in the strategic decision making process.
Phillip Everhart
Erin has an exceptional grasp on all areas of product and brand marketing and can translate that knowledge into viable concepts both on the corporate and customer level. She has the skills to clearly communicate complex ideas, manage multi-faceted projects, and provide professional insight at the highest levels. Her broad and comperhensive knowledge of market and packaging trends together with her extensive education and work experience makes her an invaluable asset in the strategic decision making process.
Phillip Everhart
Erin has an exceptional grasp on all areas of product and brand marketing and can translate that knowledge into viable concepts both on the corporate and customer level. She has the skills to clearly communicate complex ideas, manage multi-faceted projects, and provide professional insight at the highest levels. Her broad and comperhensive knowledge of market and packaging trends together with her extensive education and work experience makes her an invaluable asset in the strategic decision making process.
Credentials
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Inbound Certification
HubSpotApr, 2016- Nov, 2024
Experience
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Saving Nature
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United States
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Environmental Services
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1 - 100 Employee
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Executive Director
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Jul 2019 - Present
Recruited by the President and Founder to help scale the organization and manage its transition from an all-volunteer team to a professionally managed non-profit. Saving Nature works to stop extinctions, fight climate change, and rescue communities from environmental destruction. We connect, protect, and restore connections between forest fragments, helping species access the habitat needed for their long-term survival. As Executive Director, responsible for providing oversight and overall management, planning, vision, and leadership for all aspects of Saving Nature, including programs and services, finance, resource development, human resources, donor relations, communications, and board development. Play a leadership role in partnering with collaborating businesses, foundations, government officials, other nonprofits, and supporters to develop a diversified funding network for conservation programs in global biodiversity hotspots. Instrumental in developing carbon financing opportunities for our nature-based solutions to fight climate change. Lead the efforts to develop, certify, market, and commercialize our carbon offset projects in Brazil, Colombia, and Sumatra under Verra Carbon / Climate, Community, and Biodiversity Standards. Work with the Board and Board Committees to shape the vision, policies, strategic focus, priorities, and general scope of programs the organization will deliver. Importantly, spend considerable time in the field, visiting project sites to ground-truth conservation opportunities and develop the network of local conservation organizations working in Brazil, Colombia, Ecuador, India, Sumatra, and Tanzania. Show less
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Cord For Life
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United States
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Biotechnology Research
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1 - 100 Employee
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Marketing Director
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Jan 2018 - Present
Hired by the CEO to amplify growth in both the public and private cord blood banking market. Responsible for the overall vision, planning, and execution of the company's corporate identity, website development, digital marketing, and affiliate marketing focused on the pregnancy and fertility markets. Develop, plan, and implement the digital marketing framework and implementation for targeted customer acquisition from awareness through enrollment, including cord blood education, social media, database marketing, organic / paid search, strategic partnerships, email campaigns. Show less
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SavingSpecies, an organization focused on restoring habitat for endangered species.
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Greater New York City Area
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Executive Director
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Dec 2017 - Jun 2019
Founded by Dr. Stuart Pimm, a 501(c)(3) non-profit organization that works in areas where high biodiversity collides with extreme threats. SavingSpecies is committed to preventing extinctions by using science and technology to set conservation priorities. Recruited by the President and Founder to help scale the organization and manage its transition from an all-volunteer team to a professionally managed non-profit. As Executive Director, was responsible for providing oversight and overall management, planning, vision, and leadership for all aspects of SavingSpecies, including programs and services, finance, resource development, human resources, donor relations, communications, and board development. Played a leadership role in partnering with collaborating businesses, foundations, government officials, other nonprofits, and supporters to develop a diversified funding network for conservation programs in global biodiversity hotspots. Worked with the Board and Board Committees to shape the vision, policies, strategic focus, priorities, and general scope of programs the organization will deliver. Importantly, spent considerable time in the field, visiting project sites to ground-truth conservation opportunities and develop the network of local conservation organizations working in Brazil, Colombia, Ecuador, India, and Sumatra. Show less
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Americord Registry
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United States
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Biotechnology Research
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1 - 100 Employee
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Vice President Marketing
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May 2016 - Nov 2017
Hired by the CEO to lead the next phase of company growth in the cord blood, cord tissue, and placenta tissue banking industry. Lead the team responsible branding, digital marketing, corporate communications, website development, promotions, and public relations. Responsibilities include: Building the digital marketing infrastructure for a compelling customer journey from awareness and interest to enrollment and advocacy, including content marketing, social media, database marketing, organic / paid search, strategic partnerships, email, and customer nurturing. Launching the company's trust marketing, cause marketing, and database marketing strategies to build credentials, foster corporate social responsibility, and crowd-source competitive intelligence. Building lead generation partnerships to create a portfolio of high-performing top-, mid-, and deep-funnel traffic sources. Fueling scalable growth through enhanced e-commerce, chat engagements, and new digital customer portal. Establishing metrics-driven marketing with measurable KPIs, ongoing A/B testing, and customer behavior modelling. Expanding brand awareness among customers, medical professionals, and investors by refreshing corporate identity in digital, packaging, and internal communications. Show less
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Multi Packaging Solutions (MPS)
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Printing Services
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700 & Above Employee
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Vice President, Global Marketing
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Sep 2005 - Jan 2016
Hired by CEO as an initial member of the start-up team that grew the company to a $1.6 billion multinational print and packaging leader. Led the company’s marketing, branding, and communications. Directed the global team responsible for marketing, corporate identity, public relations, and business development. Highlights include: Created corporate identity and rebranded over 15 portfolio companies into a cohesive global brand across 59 locations and 13 countries, including brand architecture, graphic standards, multilingual corporate website, internal and external corporate communications. Led the integrated marketing strategy, including print, website, digital, social media, and mobile to enhance product differentiation, connect with end-users, and reach fragmented customer base. Founded BloomIQ.com an award winning lifestyle brand with over 8 million website visitors that transformed a commodity plant tag into a mobile gateway to an integrated gardening community sharing ideas, information, and helpful advice across web, mobile, and social media. Led the Investor Relations readiness for the IPO on the NYSE, including development and launch of the IR website, corporate communications policies, and external advisor relationships. Show less
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MeadWestvaco (MWV)
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United States
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Packaging and Containers Manufacturing
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700 & Above Employee
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Vice President Marketing
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1987 - 2005
Held a series of positions of increasing responsibility including global logistics and administration, marketing research, strategic planning and marketing. Held a series of positions of increasing responsibility including global logistics and administration, marketing research, strategic planning and marketing.
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CPI Plants
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Southport, CT
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Consultant
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Feb 1984 - Aug 1985
Provided process engineering consultancy for chemical manufacturing industry, including design of cooling and distillation systems. Provided process engineering consultancy for chemical manufacturing industry, including design of cooling and distillation systems.
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Chevron
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United States
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Oil and Gas
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700 & Above Employee
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Process Engineer
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Sep 1982 - Feb 1984
Responsible for engineering support for various refinery operations including the hazardous waste storage facility, land farm, and sulfuric acid facility. Responsible for engineering support for various refinery operations including the hazardous waste storage facility, land farm, and sulfuric acid facility.
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Education
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1985 - 1987
Harvard Business School
MBA, Business -
2001 - 2003
Columbia University
MS, Conservation Biology -
1978 - 1982
Rensselaer Polytechnic Institute
BS, Chemical Engineering
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