Erin Smith Berge

Regional Marketing Coordinator at Volunteers of America National Services (VOANS)
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Contact Information
us****@****om
(386) 825-5501
Location
Montrose, Colorado, United States, US

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Credentials

  • Google Ads Search Certified
    Google
    May, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    May, 2023
    - Nov, 2024

Experience

  • Volunteers of America National Services (VOANS)
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Regional Marketing Coordinator
      • Jul 2013 - Present

      Devise marketing and advertising material for print, broadcast, and digital platforms. Produce and edit thought-provoking articles, press releases, newsletters, and public speaking presentations. Cultivate constructive relationships with key stakeholders, providers, and community leaders. Organize and deliver public relations, educational, marketing and fundraising events. Support HR department goals by promoting creation and initiation of employee recruitment and retention messaging. Cooperate with senior leadership for operational and strategic planning. Evaluate annual financials, offer feedback on accuracy, and execute budgetary modifications.•Increased regional censuses 10-15% for five consecutive years through marketing strategy.•Facilitated top management by delivering proactive consultation on brand awareness initiatives.•Led regional marketing, communication, and outreach strategy, comprising eight individual programs and services.•Improved productivity by mentoring site-level staff on marketing standards, protocols, and organizational objectives.•Enhanced operational efficiency by co-developing national sales and marketing policy, training guide, and procedures.•Contributed to 4.7% reduction in staff turnover by introducing internal recognition and retention communication projects. Show less

    • AdvantAge Health Resource Center, Program Operations Supervisor
      • Jul 2017 - Jan 2023

      Established operational model, budget, and outreach strategy for program service delivery. Verify annual RFPs completion and oversee program operations. Guarantee standards for contracted services are met or exceeded. Design material for multi-channel marketing and communications. Assess data points to identify client and service patterns. Present program data for strategic planning in collaboration with top management. Present program concept to community referral sources.•Enabled development of expansion into new client sector while serving as mentor.•Optimized business profitability by securing $864K in revenue through first-year referrals.•Ensured delivery of top-notch service by partnering with local and state-level service providers.•Elevated program effectiveness by increasing client intakes and assessments up to 20% during last FY. Show less

  • Emeritus
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Community Relations Director
      • Jul 2009 - Jul 2013

      Aiding with formulation of marketing and outreach communications to increase brand awareness of senior living community. Building and maintaining census through senior living sales and marketing techniques. Spearheading on-site fundraising, marketing, and public relations events. Managing customer relationship management platform and analyzing sales and KPI trends. Networking with area professionals, service providers, and community groups. Aiding with formulation of marketing and outreach communications to increase brand awareness of senior living community. Building and maintaining census through senior living sales and marketing techniques. Spearheading on-site fundraising, marketing, and public relations events. Managing customer relationship management platform and analyzing sales and KPI trends. Networking with area professionals, service providers, and community groups.

  • Wick Communications
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Advertising Sales Account Executive
      • 2007 - 2009

      Building and sustaining long-term relationships with existing and potential clients. Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising. Conducting research to determine target customers needs and challenges. Providing recommendations on suitable formats, advertising frequency and targeted marketing products to meet the client's business goals. Preparing sample advertisements for clients. Building and sustaining long-term relationships with existing and potential clients. Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising. Conducting research to determine target customers needs and challenges. Providing recommendations on suitable formats, advertising frequency and targeted marketing products to meet the client's business goals. Preparing sample advertisements for clients.

  • Golan Public Relations
    • Montrose, Colorado, United States
    • Public Relations Specialist
      • 1998 - 2002

      Authoring press releases, company backgrounders, corporate biographies, data sheets, case studies and industry expert articles. Focusing on Customer Relationship Management (CRM) SaaS software developers. Pitching editorial opportunities to media contacts. Maximizing exposure of product updates, launches and innovations. Coordinating trade show presentations and press tours. Authoring press releases, company backgrounders, corporate biographies, data sheets, case studies and industry expert articles. Focusing on Customer Relationship Management (CRM) SaaS software developers. Pitching editorial opportunities to media contacts. Maximizing exposure of product updates, launches and innovations. Coordinating trade show presentations and press tours.

  • Self-employed
    • Montrose, Colorado, United States
    • Owner/Director/Web Designer
      • Jan 1996 - Aug 2000

      Executing operational procedures, including sales and marketing. Generating digital marketing business solutions including web site design, search engine optimization (SEO), e-commerce business solutions, and Google Ads pay per click (PPC) advertising campaigns. Executing operational procedures, including sales and marketing. Generating digital marketing business solutions including web site design, search engine optimization (SEO), e-commerce business solutions, and Google Ads pay per click (PPC) advertising campaigns.

Education

  • University of North Carolina at Chapel Hill
    BA, Journalism/Advertising
    1986 - 1990
  • Texas Tech University
    Master Certificate, Digital Marketing Science
    2023 - 2023
  • Northwestern University - Kellogg School of Management
    Executive Certificate, Digital Marketing Strategies: Data, Automation & AI
    2021 - 2021
  • Colorado Mesa University

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