Erin Smith

Marketing Manager at Beth Tfiloh Congregation & Schools
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Contact Information
us****@****om
(386) 825-5501
Location
Owings Mills, Maryland, United States, US

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5.0

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Laurie Harper

Erin jumps in with both feet. She exceeds at being transparent, straightforward and quick with feedback.

Jessica Saiontz

Erin has great sales skills, and is excellent with follow-up - she really believes in her products! She puts no pressure, and really makes you feel comfortable!

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Experience

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2022 - Present

    • Communications Coordinator
      • Apr 2017 - Aug 2022

      • Successfully lead the months long execution of our re-branding which included working with various outside vendors to have signage changed, stationary, school uniforms, buses and more. • Review new project requests, gather information to define scope, and collaborate with team leads to assign tasks using the department’s project management software. • Develop all facets of project plans, including project scope, deliverables, key milestones and timelines. • Manage tasks of internal… Show more • Successfully lead the months long execution of our re-branding which included working with various outside vendors to have signage changed, stationary, school uniforms, buses and more. • Review new project requests, gather information to define scope, and collaborate with team leads to assign tasks using the department’s project management software. • Develop all facets of project plans, including project scope, deliverables, key milestones and timelines. • Manage tasks of internal teams and vendors to assure quality production and delivery within established deadlines and budget. • Regularly communicate with all project partners and clients on status, identifying areas of concern and recommended solutions. • Reviews copy and proofs for accuracy, adherence to brand guidelines and quality standards. • Present weekly project status updates and forecast of incoming work for team meetings. • Manage online request form for all communications and marketing requests and schedule on the master calendar. • Manage vendor relationships and bidding process to ensure successful execution of our marketing materials. • Plan and execute data-driven email strategies in conjunction with the director of marketing. • Execute all online registration forms ranging from the most simple to very complex. • Create in depth work-back schedules for large initiatives.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Associate Manager, Production, Global Retail Creative Operations
      • Jan 2016 - Feb 2017

      • Drive seasonal creative and delivery dates for North America retail which can include up to 56 different jobs and 900 hours of design work. • Manage the relationship with our agency partner to drive brand category retail creative and content integration. • Work cross functionally with Account Managers, Category Project Managers, Creative, Print Production and Legal to gather all necessary information to ensure proper execution of seasonal retail asks. • Successfully saved the… Show more • Drive seasonal creative and delivery dates for North America retail which can include up to 56 different jobs and 900 hours of design work. • Manage the relationship with our agency partner to drive brand category retail creative and content integration. • Work cross functionally with Account Managers, Category Project Managers, Creative, Print Production and Legal to gather all necessary information to ensure proper execution of seasonal retail asks. • Successfully saved the department over $150,000 by bidding out Photoshop and Production work through various trusted vendors. • Assist in photography and asset management by staying in close contact with our Category Project Managers and Photo team about updates and changes throughout the season. Upload final assets to our Digital Asset Management System. • Lead the Photoshop requests for my team by assessing the ask to ensure the request stays within Brand standards, budget and timelines. • When time permits, deliver the unforgettable UA Athlete Experience through careful execution of briefs while staying on Brand, on budget and on time.

    • Production Artist
      • Oct 2011 - Dec 2015

      • Worked with Design Directors and Project Managers to deliver superior quality presentations of our Brand, which answered each brief on Brand, on budget and on time. • Shared my expertise and knowledge with teammates about each account that carries UA product including, Dick's Sporting Goods, The Sports Authority, Macy's and many many more. • Challenged briefs, internal clients and account partners to identify underlying problems and helped come up with solutions which included changing… Show more • Worked with Design Directors and Project Managers to deliver superior quality presentations of our Brand, which answered each brief on Brand, on budget and on time. • Shared my expertise and knowledge with teammates about each account that carries UA product including, Dick's Sporting Goods, The Sports Authority, Macy's and many many more. • Challenged briefs, internal clients and account partners to identify underlying problems and helped come up with solutions which included changing the briefs, using store photo's for reference and correcting sizes. • Photography and Asset Management Lead. Stayed in close contact with Brand about photography updates and changes throughout the season. Was the go to person for my team when custom photography was needed and assessed where best to send the request. Made sure all requests were within Brand Standards, budget and stayed within our timelines.

    • Design Imagery Coordinator
      • Nov 2010 - Oct 2011

      • Prepare Men's, Women's, Youth, Outdoor and Accessories images to be used company wide for presentations. • Organize and maintain the image archival system that is used by Sales, PLM's and Assortment Planners. • Created mandatory design guidelines for apparel designers to use in their tech packs to help with consistency between categories. • Work with PLM's to make sure our catalog designer had the most up to date art. • Help the apparel designers with art updates and preparing… Show more • Prepare Men's, Women's, Youth, Outdoor and Accessories images to be used company wide for presentations. • Organize and maintain the image archival system that is used by Sales, PLM's and Assortment Planners. • Created mandatory design guidelines for apparel designers to use in their tech packs to help with consistency between categories. • Work with PLM's to make sure our catalog designer had the most up to date art. • Help the apparel designers with art updates and preparing their files for production on an as needed basis. • Work with the China team to create their production files and archive their imagery. • Create presentation pages consisting of Apparel, Footwear and Accessories for the Men's and Women's teams.

    • Account Manager
      • Jun 2007 - Nov 2010

      I help companies brand themselves by finding the most creative products available. I can get anything from t-shirts, embroidered Golf Shirts, pens, magnets and even high end gifts such as a Rolex watch. I help companies brand themselves by finding the most creative products available. I can get anything from t-shirts, embroidered Golf Shirts, pens, magnets and even high end gifts such as a Rolex watch.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Freelance and Consulting
      • 2004 - Nov 2010

      • Act as a consultant for management on creating guidelines and responsibilities of the art department including file archiving, product development and proper file set up for printers. • Created sales sheets for new products. • Packaging design which included creating intricate die lines and pre-flighting. • Proofing catalogs. • Product development. • Generating and maintaining sales leads. • Account Manager for new and existing customers. • Act as a consultant for management on creating guidelines and responsibilities of the art department including file archiving, product development and proper file set up for printers. • Created sales sheets for new products. • Packaging design which included creating intricate die lines and pre-flighting. • Proofing catalogs. • Product development. • Generating and maintaining sales leads. • Account Manager for new and existing customers.

    • Graphic Designer
      • Oct 2002 - Sep 2006

      • Responsible for creating retail and product catalogs including layouts, cover designs, photo imaging, color correcting and pre-flighting. • Responsible for taking pictures of new products, color correcting, clipping and archiving. • Created new archiving system for projects and digital photography. • Designed company advertising for various magazines. • Followed Licensed Branding guidelines to design packaging, displays, stickers, temporary tattoos and various other items. •… Show more • Responsible for creating retail and product catalogs including layouts, cover designs, photo imaging, color correcting and pre-flighting. • Responsible for taking pictures of new products, color correcting, clipping and archiving. • Created new archiving system for projects and digital photography. • Designed company advertising for various magazines. • Followed Licensed Branding guidelines to design packaging, displays, stickers, temporary tattoos and various other items. • Created intricate die lines for packaging. • Proofing projects and pre-flighted the work of others. • Created a Print Production handbook that included how to set up every project for final output, how to save files into the correct format and how to organize project folders. • Go on occasional press checks. Show less • Responsible for creating retail and product catalogs including layouts, cover designs, photo imaging, color correcting and pre-flighting. • Responsible for taking pictures of new products, color correcting, clipping and archiving. • Created new archiving system for projects and digital photography. • Designed company advertising for various magazines. • Followed Licensed Branding guidelines to design packaging, displays, stickers, temporary tattoos and various other items. •… Show more • Responsible for creating retail and product catalogs including layouts, cover designs, photo imaging, color correcting and pre-flighting. • Responsible for taking pictures of new products, color correcting, clipping and archiving. • Created new archiving system for projects and digital photography. • Designed company advertising for various magazines. • Followed Licensed Branding guidelines to design packaging, displays, stickers, temporary tattoos and various other items. • Created intricate die lines for packaging. • Proofing projects and pre-flighted the work of others. • Created a Print Production handbook that included how to set up every project for final output, how to save files into the correct format and how to organize project folders. • Go on occasional press checks. Show less

Education

  • Villa Julie College
    BS, Graphic Design

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