Experience

Innovate Carolina

• United States
• Higher Education
• 1 - 100 Employee

• Digital Marketing & Communications Intern

  • Aug 2022 - Present

  • Created graphics for social media channels to help UNC-Chapel Hill innovators and entrepreneurs launch startups and create market-ready technologies • Recorded content at networking events with 400+ mentors and students to promote the impact of Innovate Carolina and encourage future event engagement • Utilized Hootsuite to plan and schedule posts during periods of high engagement • Created Facebook ads to promote Innovate events and increase event attendance • Coordinated digital strategy for student, faculty and alumni audiences • Wrote and designed faculty and student newsletters to share the stories of successful startups and highlight Innovate Carolina’s resources and events • Collaborated with the digital specialist to improve user experience on the Innovate Carolina website



The Meantime Coffee Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Public Relations Manager

  • Aug 2022 - Present

  • Wrote a quarterly newsletter to share current donations, projects and events with stakeholders and customers • Created a 2022 impact report to measure progress, set goals and communicate the sustainable practices and values of The Meantime • Recorded content at staff events for social channels to showcase The Meantime’s inclusive company culture • Coordinated and designed a café renovation involving student artists to ensure the café space represented the vision of staff and customers • Compiled staff testimonials for social media and website dissemination to bolster trust and transparency with the UNC-Chapel Hill community • Utilized social media metrics to create a posting schedule for maximal engagement



Cheri Beasley for North Carolina

• Digital Intern

  • Aug 2022 - Nov 2022

  • Identified issues and values that resonated with the maximum number of voters using social media analytics • Created graphics for social channels and email outreach to communicate campaign goals, encourage donations and secure votes • Recorded content at campaign events for social channels to highlight the campaign momentum and impact to current and potential supporters • Utilized Meta tools during the NC Senate debate to analyze social media engagement • Adapted digital strategy to maximize donations and votes Community Involvement • Collaborated with the digital team and policy team to align digital outreach with the campaign’s policy goals



U.S. Department of State

• United States
• International Affairs
• 700 & Above Employee

• Media Relations Intern

  • Sep 2021 - Aug 2022

  Opportunity provided by the U.S. Department of State's Virtual Student Federal Service (VSFS) Internship Program and the Bureau of East Asian and Pacific Affairs' Office of Multilateral Affairs. • Drafted policy memos, deliverables and readouts on current events and policy issues to inform next steps and policy stances for DOS staff • Created graphics and campaign templates for social media channels to engage international audiences and inform government and public audiences about the U.S.-Mekong Partnership (MUSP) and related initiatives • Designed and wrote interagency newsletters for the Smart Cities Network and MUSP to promote the work of stakeholders and inform relevant staff on current projects • Created content for the Bureau of East Asian and Pacific Affairs Twitter account



The Daily Tar Heel

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Video Journalist

  • Aug 2021 - May 2022

  • Filmed investigative and documentary-style videos to share relevant stories and information with Chapel Hill audiences • Edited video using Adobe Premier Pro to create professional content for the Daily Tar Heel website and YouTube channel • Created Instagram reels each week to summarize the most impactful stories • Gathered resources and information to identify compelling and relevant stories • Filmed investigative and documentary-style videos to share relevant stories and information with Chapel Hill audiences • Edited video using Adobe Premier Pro to create professional content for the Daily Tar Heel website and YouTube channel • Created Instagram reels each week to summarize the most impactful stories • Gathered resources and information to identify compelling and relevant stories



WNC magazine

• United States
• Media Production
• 1 - 100 Employee

• Editorial Intern

  • May 2021 - Aug 2021

  • Published stories about people, places and events in Western North Carolina to engage readers and promote local businesses • Conducted interviews with local advocates, artists and influencers to include in potential articles • Researched historical information for biographical stories to ensure accuracy and provide greater detail • Copyedited articles using AP Style to ensure all articles met professional standards • Collaborated with a team to print a complete Summer 2021 issue that highlighted people, businesses and events in Western North Carolina to relevant audiences