Experience

Dancing Sands Distillery

• New Zealand
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present

  Drive domestic and international growth through effective commercial and marketing management. Developed an on-premises strategy that resulted in 100% increase in on premise sales YOY. Doubled Instagram follower count with consistent and strategic content. Successfully grew target demographic audiences across all social channels and e-commerce. Work alongside co-founders as part of steering committee to establish overall business development strategy. Led a successful comprehensive rebranding initiative, including custom bottle design and launch. Pitched product rebrand stories to Canvas magazine, Good Magazine, Capsule, and Kia Ora. Manage PR campaigns to connect consumers with the brand story and build sustainable brand value. Craft media releases, cultivate influencer relationships, and pitch to media outlets. Oversee social media content creation and leverage consumer insights for strategic decision-making. Maintain a sales data analysis dashboard, including pivot tables and Excel database management. Manage media purchasing activities and develop on-premises sales strategies. Create multi-channel growth strategies to drive business expansion. Foster and maintain long-term relationships with key stakeholders. Show less



Erin Parry Communications

• Nelson, Marlborough & Tasman, New Zealand

• Freelance Marketing Consultant

  • Feb 2019 - Present

  • Since departing my position with Plantier Developments NZ Ltd. I have been taking on freelance marketing contracts. • From January to May of this year I worked with Nelson based freeze dried food company Absolute Wilderness creating all of their social media content. The aim was to begin to build brand awareness for their food products outside of the adventure racing community, using social media strategies to build a broader consumer base. • I had the privilege of working with Rachel Eggers at Bayley’s Real Estate to help launch her career in Nelson. Rachel and I worked together to create her branding, her website and her social media presence. One of the strategies utilised was a market survey sent to 10 000 home owners in our community. Upon completion of the survey each participant was entered into a draw to win a host of attractive, local, products. In addition to designing the survey, I directed Rachel to local businesses to source prizes that would be in line with her branding by associating her name and brand with her targeted market group. • Most recently I was offered a contract in my native Canada, with my former employer Annerin Productions. I was brought on board in May to oversee marketing plans for over 100 performances across North America of a musical entitled: ‘We Will Rock You,’ based on the music of well known, British rock group Queen. In addition I provided to Annerin brand and marketing direction for a rock music summer festival, by hiring a social media team, creating brand and marketing materials, finalising advertising media purchasing decisions, while managing a $60 000.00 marketing budget for the event. Show less



Plantier Developments Ltd. NZ

• New Zealand
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of Marketing and Sales

  • Jan 2017 - Jan 2019

  I was responsible for producing a yearly marketing strategy for each financial year. I audit other skincare and beauty brands, seek out relevant market research and formulate unique campaigns to create more brand awareness for Plantae Certified Organic Skincare in the New Zealand market. Most notably launching Plantae’s brand ambassadorship with New Zealand supermodel, and health and wellness influencer Rachel Hunter #authenticallybeautiful. I am credited as the concept creator and executive producer of all materials made in relation to this campaign. . This campaign was strategically advertised on social media channels, using the creative assets made to extend Plantae’s brand awareness with New Zealand based females, ages 30 – 40. The campaign has received upwards of 100 000 unique impressions from Plantae’s target sales demographic. Directed the re-branding of Plantae in 2017, with updated sales and marketing materials. Providing all written copy, including but not limited to; the brand story, product descriptions, blog posts, sales guides, brochures and other brand marketing and sales assets. This re-branding saw a focus on a more concise target demographic, creating a social media presence, and brand ambassador relationships with online influencers. I decide upon the hiring of all external third parties required to carry out our marketing initiatives; social media strategists, web designers, and varying other contractors. I travel throughout New Zealand to different stockists conducting product knowledge sessions with sales associates and management. I create the presentation format and comprehensive sales incentives programs to build stronger relationships with our stockists. Plantae has seen 50% growth domestically year over year since I began my tenure. I directly report to our CEO and board of directors on marketing campaigns, their results and am solely responsible for the generation of all sales and business development in New Zealand. Show less



The Boatshed Cafe

• Nelson, Marlborough & Tasman, New Zealand

• Social Media and Communications Coordinator

  • Nov 2015 - Dec 2016

  • Am responsible for ensuring that our customers receive the best service possible, through following specific operational systems and bringing a funny and approachable candor with all customers I have contact with. • Train new front of house staff on all systems, and routines vital to ensuring the restaurant runs smoothly and all customers receive great service. • Provide education to new staff on local and national wines as well as local craft beers. • Create content and generate new followers for two social media accounts. • Spearheaded and am leading a project to completely redesign the website in order to grow the customer base. Show less



Annerin Productions

• Entertainment Providers
• 1 - 100 Employee

• Marketing and Communications Coordinator

  • Sep 2014 - Aug 2015

  •Responsible for coordinating purchases with radio, television, print and online media partners to promote theatrical productions. I collected advertising and promotional plans from different media outlets based on an allotted budget and decide what will best sell tickets. •Coordinated marketing, publicity and communications for three major production tours spanning 150 different performance dates. •Generate and schedule social media content for Facebook, Instagram, and Twitter. In addition to be a communication representative between the acts and their fans, ensuring that the brand is accurately represented.• Conducted global market research applicable to music industry.• Created advertisements and tailored information packages.• Prepared investment documents as required by management.• Obtained marketing plans from venues to create snapshots. Show less

• Production Assistant

  • May 2014 - Oct 2014

  • Assisted the production manager in mapping out a tour route and then booking venues within the route, coordinating delivery of marketing supplies to venues, ensuring production rigging, lights, stage, audio visual equipment would fit in venues.• Managed the logistics of equipment based on tour size/length and contracts. • Gather pertinent travel information between for a cast and crew of over 20 and ensure all travel itineraries could meet particular logistical and budgetary demands. • Act as a liaison between multiple booking agents on routing updates as well as keeping the CEO informed of potential weekly revenues and costs. • Ensured that all contractor contracts were administered and coordinated. Show less



DC Payments UK Ltd

• Legal Assistant

  • 2012 - 2013

  • Assisted the Lead Solicitor in preparing for legal cases by analyzing contracts for breach of terms and conditions for the purposes of compliance• Responsible for clientele with breach values under $30,000 from initial breach to collection of outstanding account payables• Prepared documentation for court proceedings for the solicitation team • Communication with clients to effect collection of outstanding and delinquent accounts• Managed a clientele portfolio of 75 key accounts by working closely with administration and contract departments to facilitate customer service and maintain a 99% ATM up time Show less

• Junior Compliance Officer

  • Apr 2012 - Sep 2012

  • Summer student position as the lead compliance officer managing a several students to investigate 15,000 client accounts for regulatory compliance with FINTRAC and other governmental regulations• Processed high volumes of confidential transactions requiring precise data entry and attention to detail for compliance with Anti-Money Laundering regulations • Handled small accounts receivables and accounts payable settlements (under $15)• Comprehensive database management and integration of several acquisition companies contract and client information Show less



American Apparel

• Barbados
• Retail Apparel and Fashion
• 700 & Above Employee

• Store Manager

  • Nov 2010 - Apr 2012

  • Responsible for running an efficient and successful store with a staff of 20. • Maintaining all administration duties. • Assuring that sales are consistently improving. • All human resources tasks, including hiring and dismissal. • Responsible for running an efficient and successful store with a staff of 20. • Maintaining all administration duties. • Assuring that sales are consistently improving. • All human resources tasks, including hiring and dismissal.