Marketing Communications Manager

• Apr 2022 - Present

- Maximize membership lifecycles through strategic marketing- Lead and coach a small but mighty team of skilled and highly motivated individuals- Leverage key consumer insights to develop strategies and service innovations that serve to increase customer engagement and retention- Forecast and meet both retention and engagement targets within departmental budgets

Communications Coordinator - Data Focused

• Dec 2019 - Apr 2022

Audiobooks.com is a subscription-based audiobook retailer. I create data-driven experiences for both prospective and existing members to increase product awareness, engagement, and conversions. I also add value to Audiobooks.com by: • Building automated communications flows that leverage dynamic personalization, experimentation, and a multi-channel approach (flows incl. onboarding, upselling, winback, churn-reduction/engagement) • Gathering user behavioural data to identify meaningful patterns of prospective growth to share with the executive team • Strategizing and managing experiments that directly contribute to company KPIs (e.g. reduce churn, increase subscription winbacks, etc.) • Connecting cross-departmentally to engage in insightful discussion and resource sharing

Marketing and Communications Assistant

• 2018 - 2019

• Engage with book lovers from all over the world as a brand representative of Canada's largest and longest-running festival of words and ideas • Onboard stakeholders through the development and execution of strategic communication plans that create meaningful, lasting relationships • Plan and produce creative content that engages new and existing stakeholders • Create research and analysis reports to ensure the team has insight to engage in discussions as informed industry leaders • Support the team through any unexpected or impromptu tasks that arise

Research Specialist

• 2017 - 2019

• Collaborate cross-departmentally to fulfill research and analysis projects on behalf of a major financial institution • Carefully edit and fact-check documents and communications to ensure we are providing clients with helpful and relevant information• Develop cohesive and strategic communications templates to automate process for myself and my team• Oversee numerous new projects per day through effective time management

Communications Consultant

• 2016 - 2017

Communications Intern

• 2014 - 2016

I was hired for a part-time communications internship with start-up company, HitFuse. Job responsibilities: - plan/create impactful and relevant social media content - develop communication templates and guidelines for future outreach - support a small team of people in navigating a dynamic environment with new challenges everyday - develop marketing and communications strategies informed by research to maximize a limited budget - assist in the creation of a new staff on-boarding process, in addition to any other internal communications tasks as needed