Erin O Connor
Social and Digital Marketing Executive at Dublin Business School- Claim this Profile
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Bio
Michelle Brady
Erin worked on the in-house social media team at Diageo’s Irish Brand Homes which I managed during my time there. Erin’s understanding of meeting customer needs' and visitor experience was central to our aim to replicate the in-building hospitality online through social media interaction with visitors and customers. Erin's communication and digital skills were excellent and gave her the ability to bring the various brand’s tone of voices alive online.
Michelle Brady
Erin worked on the in-house social media team at Diageo’s Irish Brand Homes which I managed during my time there. Erin’s understanding of meeting customer needs' and visitor experience was central to our aim to replicate the in-building hospitality online through social media interaction with visitors and customers. Erin's communication and digital skills were excellent and gave her the ability to bring the various brand’s tone of voices alive online.
Michelle Brady
Erin worked on the in-house social media team at Diageo’s Irish Brand Homes which I managed during my time there. Erin’s understanding of meeting customer needs' and visitor experience was central to our aim to replicate the in-building hospitality online through social media interaction with visitors and customers. Erin's communication and digital skills were excellent and gave her the ability to bring the various brand’s tone of voices alive online.
Michelle Brady
Erin worked on the in-house social media team at Diageo’s Irish Brand Homes which I managed during my time there. Erin’s understanding of meeting customer needs' and visitor experience was central to our aim to replicate the in-building hospitality online through social media interaction with visitors and customers. Erin's communication and digital skills were excellent and gave her the ability to bring the various brand’s tone of voices alive online.
Credentials
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Adobe InDesign 2
Adobe -
Driving Licence
Road Safety Authority
Experience
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Dublin Business School
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Ireland
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Education Administration Programs
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300 - 400 Employee
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Social and Digital Marketing Executive
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Dec 2021 - Present
• Social Media Marketing: implement social media strategies, content creation, scheduling posts, measuring engagement levels and mentions. • Web Content and Analytics: day-to-day web maintenance and implementation of content. Ensure all content meets SEO best practices. • Email Marketing: creation of schedules and templates, data management and segmentation, weekly report of the performance of email campaigns. • Event Management: internal and external event management – drive traffic to the event, coordinate staff support and task lists and post-event reporting and analysis. • Graphic Design: creating and designing brochures for the college for Ireland and all our International/European markets. • SEO and PPC: working with an agency for SEO and PPC campaigns, implementing recommendations as required. Show less
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Account Executive
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May 2021 - Dec 2021
• Uplift revenue by providing consultative marketing advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple social channels - chat, email and phone. • Manage a portfolio of 150 clients with responsibility for growing revenue. • Demonstrate the value of our SMB advertising solutions via cold calling and prospecting clients. • Provide pre and post-sales support for all self-service products. • Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support. • Provide vital product insights and feedback from our customers to engineering. • Analyse marketing campaign stats and give feedback to the clients on how to improve their marketing strategy. Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Producer - Guinness Virtual Events
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Jan 2021 - May 2021
• Lead a team of 7.• Ideation/stage/set manager.• Point of contact for all B2B and B2C events - setting up weekly flow calls.• Upsell and drive awareness of the virtual events using social media advertising.
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Community Manager
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Jun 2019 - May 2021
• Managing social media accounts and review sites for all four Diageo Irish Brand Homes; The Guinness Storehouse, Guinness Open Gate Brewery, Roe & Co Distillery and Smithwicks Experience with a combined online audience of over 200k.• Content creation and curation. • Social listening - identifying opportunities for the business/ spotting potential threats. • Successfully build brand advocates through interaction via social media channels.• Monitoring upcoming social trends.• Provide and maintain the brand tone.• PR - ensuring all online content abides by the Diageo Marketing Code. Show less
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Take Home Trade
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Sep 2020 - Jan 2021
• Merchandising all Diageo products in supermarkets throughout Cavan to help boost sales.• Negotiating with store managers to win more floor space and win prime location to display my products to gain attention.• Displaying product in appropriate fashion and ensuring stock levels are high and appropriate levels remain for seasonal sales.• Liaising with field sales representatives to ensure our products and sales remain high and have a good turn over on stock.
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Brand Ambassador
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Aug 2017 - Jun 2019
Brand Ambassador for the Guinness Storehouse and Open Gate Brewery. My duties include; • Captain (lead) teams of up to 15 in a range of different departments, ensuring the successful execution of the business in my designated area.• Proficiency in public speaking - efficiently delivering scripts to 100+ people. • Deliver VIP beer tours in English, Spanish and Italian.• Crowd management (6000 - 10000 people) through the building adhering to all health and safety guidelines.
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Mullens Bar
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County Cavan, Ireland
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Bartender
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Aug 2015 - Aug 2017
• Providing a professional, friendly and courteous service to all customers whilst serving. • Replenishing and restocking the bar, always ensuring high level of stock management efficiency. • Operating till systems. • Providing a professional, friendly and courteous service to all customers whilst serving. • Replenishing and restocking the bar, always ensuring high level of stock management efficiency. • Operating till systems.
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Iale International School
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Spain
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Primary and Secondary Education
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1 - 100 Employee
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English Teacher
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Jun 2015 - Aug 2015
• Teaching and educating students according to their academic needs. • Implementing daily activities outside the classroom through sport activities and arts and crafts, allowing students to practice their oral and aural skills. • Planned, prepared and delivered lessons. • Marking, correcting and giving feedback on the work done by the students. • Teaching and educating students according to their academic needs. • Implementing daily activities outside the classroom through sport activities and arts and crafts, allowing students to practice their oral and aural skills. • Planned, prepared and delivered lessons. • Marking, correcting and giving feedback on the work done by the students.
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Education
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2020 -
UCD Professional Academy
Digital Marketing -
2015 - 2019
University College Dublin
Bachelor degree, Spanish and Italian -
2009 - 2015
St. Aidan's Comprehensive School
Leaving Certificate
Community
