Experience

Hubert Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Creative Content Team Lead

  • Jan 2022 - Present

  •Plan and execute go-to market strategy of branded omni-channel content programs, ranging from email, lead generation campaigns, customer journeys, SEO, and landing page creation to effectively and measurably target desired audiences, increasing sales and brand awareness •Launched and continue to manage company’s first Resource Center for the entire US customer base focusing on engaging thought leadership content, growing organic web traffic and prompting more online sales •Oversee all… Show more •Plan and execute go-to market strategy of branded omni-channel content programs, ranging from email, lead generation campaigns, customer journeys, SEO, and landing page creation to effectively and measurably target desired audiences, increasing sales and brand awareness •Launched and continue to manage company’s first Resource Center for the entire US customer base focusing on engaging thought leadership content, growing organic web traffic and prompting more online sales •Oversee all marketing approvals of the Content Team’s work on all customer-facing emails, sales sponsorship initiatives, website content, and all other marketing initiatives Successes •Increased overall email engagement (by click through rate) by almost 10% in first year Email Revenue Sales •Doubled annual revenue growth from 2019 ($400,000 - almost $800,000 in email sales) •Increased overall average order value through email by $100 ($319 - $415) •Generated almost 500 new leads through prospect generation campaigns and thought-provoking white papers and gated content •Resource Center traffic generated more than 50,000 unique page views in the first year, and over $25K in sales from article content

• Creative Content Producer

  • Sep 2019 - Jan 2022

  •Marketing Person of the Year (2020, 2021): Across all geographies (US and Canada), received a peer-nominated/executive appointed award for proactive leadership in development of solutions, effective collaboration, and driving ultimate results in marketing •Company’s only copywriter: increased email session rate: (20,000 sessions in 2019 - 100,000+ in 2021) •Created entire concept for COVID action plan for entire US and Canadian customer base to assist in reopening and maintain business… Show more •Marketing Person of the Year (2020, 2021): Across all geographies (US and Canada), received a peer-nominated/executive appointed award for proactive leadership in development of solutions, effective collaboration, and driving ultimate results in marketing •Company’s only copywriter: increased email session rate: (20,000 sessions in 2019 - 100,000+ in 2021) •Created entire concept for COVID action plan for entire US and Canadian customer base to assist in reopening and maintain business during COVID-19 pandemic •Copywriting Mastery Course Certificate of Completion - learned effective, high-converting copywriting strategies and other results-driven copywriting practices for digital marketing



ST Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Event Marketing Manager

  • Feb 2017 - Nov 2018

  Cincinnati Area, KY Marketing Responsibilities •Independently managed all marketing initiatives of the company’s two largest events earning ~$10 million annually, attracting approx. ~9,000 attendees in New York, and ~4,000 in L.A. •Collaborated with design team, copywriter, and editorial team to execute referral marketing campaigns, create email content (often with open rates around 20%-30%) and distribute print ads to engage more than 40,000 contacts •Conducted surveys with local designers in L.A./New… Show more Marketing Responsibilities •Independently managed all marketing initiatives of the company’s two largest events earning ~$10 million annually, attracting approx. ~9,000 attendees in New York, and ~4,000 in L.A. •Collaborated with design team, copywriter, and editorial team to execute referral marketing campaigns, create email content (often with open rates around 20%-30%) and distribute print ads to engage more than 40,000 contacts •Conducted surveys with local designers in L.A./New York, and leveraged data to design and create promotional pieces to permeate company brand image •Managed and planned annual marketing budget of $200K •Write and design monthly newsletters sent to prospective attendees Sales Support and Strategic Responsibilities •Analyzed post-event attendee data and delivered recommendations to leadership in order to improve sales strategies •Managed content and design for Boutique Design magazine’s website reaching 25,000 unique visitors per year •Oversaw the global distribution of 11,000 Boutique Design magazines through audience research, relationship building, and logistic implementation •Initiated and developed strategic global partnerships with +40 magazines and companies to promote the Boutique Design brand Successes •Increased overall attendance of New York trade show: •2017: +10% of 1,400 attendees •2018: +20% of 2,300 attendees-record breaking attendance •Awarded with Trade Show Executive Magazine’s “Top 50 Fastest Growing Trade Fairs in the U.S.” for achieving growth in three major categories: number of exhibitors, attendance and net sq. ft. •Featured ST Media's Boutique Design event in Forbes Magazine, which achieves an average of 71.1million unique monthly viewers •Lead in content creation, organizational and digital engagement strategies for rebranding and launch of Boutique Design Show less



OstermanCron Inc

• Marketing Coordinator

  • Sep 2014 - Feb 2017

  10830 Millington Court Creative/Marketing •Lead company-wide re-brand initiative by updating the logo, revamping marketing collateral, and managing the launch of a new and improved website •Website redesign: served as company lead for design, verbiage and launch of new website by working with OC management and vendors •Designed and managed email campaigns to acquire and retain a growing audience of more than 16,000 customers across the U.S. •Developed print and digital advertising of new products to… Show more Creative/Marketing •Lead company-wide re-brand initiative by updating the logo, revamping marketing collateral, and managing the launch of a new and improved website •Website redesign: served as company lead for design, verbiage and launch of new website by working with OC management and vendors •Designed and managed email campaigns to acquire and retain a growing audience of more than 16,000 customers across the U.S. •Developed print and digital advertising of new products to clients, from forming verbal copy to designing ads on company website Strategic Sales •Managed curation of all bidding/sales materials for multi-million dollar clients •Created and finalized proposals and presentations for client-facing marketing/sales teams Social Media •Increased Facebook likes (+75%), Twitter followers (+253%), and overall website traffic through content management and monitoring analytics Event Planning •Planned and executed +30 events from start to finish, including educational conferences, networking events, and the largest local design expo in Cincinnati (+200 attendees) Show less



The Ohio State University

• United States
• Higher Education
• 700 & Above Employee

• Office of Advancement and External Relations Office Associate

  • Aug 2012 - May 2014

  1945 N. High Street, Columbus, OH •Maintained client/customer relations with OSU Alumni through (email campaigns, newsletters, and direct interaction). •Created advertisements, corporate designs, and banners using Adobe InDesign, Photoshop, Microsoft Publisher. •Assisted in writing and editing monthly OSU Alumni newsletter. •Compiled data/surveys to assess impact of alumni newsletter and subsequently implemented improvements.



Clear Channel Radio

• United States
• Broadcast Media Production and Distribution

• Graphic Design/Public Relations Intern

  • May 2012 - Aug 2012

  8044 Montgomery Road, Cincinnati, OH •Managed multiple social media accounts for Kiss 107, WLW, WEBN, WKRC. •Blog administrator for on-air talent and radio personalities. •Designed flyers with InDesign and Photoshop that promoted radio projects and events on iHeart Radio, with a listenership of 237 million people.



Teens on Sports

• Sports Marketing Blog Writer

  • May 2012 - Aug 2012

  Cincinnati, Ohio Area •Interviewed professional athletes and wrote articles for nationwide athletic blog. •Assisted in marketing of book sales/promotions. •Independently managed professional website.



Mother of Mercy High School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Varsity Softball Assistant Coach

  • Oct 2010 - May 2011

  3036 Werk Road, Cincinnati, OH •Through leadership and motivational instruction, helped coach team to the semifinals of the state tournament; most winning record in school history.



Cincinnati Reds

• United States
• Spectator Sports
• 500 - 600 Employee

• Guest Relations

  • Jul 2010 - Apr 2011

  Cincinnati, Ohio Area •Greet, direct/assist guests in Great American Ball Park.