Erin Norsworthy
Volunteer Graphic Designer at Sustainable Waterloo Region- Claim this Profile
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Bio
Credentials
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Certificate Program in Business
University of GuelphJan, 2020- Nov, 2024 -
Google Analytics for Beginners Certificate
Google Analytics AcademyJan, 2021- Nov, 2024
Experience
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Sustainable Waterloo Region
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Canada
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Environmental Services
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1 - 100 Employee
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Volunteer Graphic Designer
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Dec 2022 - Present
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Wilton Consulting Group
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Communications & Stakeholder Engagement Coordinator
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May 2022 - Oct 2022
- Designed media for various clients to communicate information in a succinct and attractive manner, including infographics, social media posts, newsletters (Mailchimp), slideshows, meeting minutes, and factsheets - Researched relevant background information for research reports - Performed and tracked outreach to key industry contacts to inform projects, as well as scheduled interviews through Zoom - Recorded notes at key contact interviews, steering committee meetings, and webinars - Visualized data into graphs to generate meaning - Edited websites on Squarespace to contain the most timely and relevant information - Prepared visual brainstorming spaces for meetings using the software Miro
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Maitland Conservation
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Canada
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Environmental Services
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1 - 100 Employee
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Outreach Assistant
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May 2021 - Apr 2022
- Operated Twitter account: Generated content in line with MVCA's brand, mission, & schedule to increase engagement and program awareness - Filmed & produced 2 videos about soil health sampling in collaboration with the Soil Resource Group and ONFARM - Created and delivered presentation on invasive species for Huron-Perth Junior Farmers - Designed plans for a website: Created survey for target audience to identify useful website elements, developed webpage mockups, researched costs, composed report - Suggested adjustments to tree and shrub order web page; received compliments from page users about the adjustments - Assisted in field work, tree and shrub orders, and tree planting - Wrote article about inspirational tree planting story
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New Again
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Goderich, Ontario, Canada
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Consignment Store Sales Associate
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Jul 2020 - Jul 2021
- Sold, tagged, distributed items - Tactfully enforced COVID-19 rules - Tracked and provided payouts - Scheduled consignment appointments - Sold, tagged, distributed items - Tactfully enforced COVID-19 rules - Tracked and provided payouts - Scheduled consignment appointments
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Loop
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United States
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Consumer Goods
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1 - 100 Employee
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Loop Marketing Intern
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Nov 2020 - Feb 2021
- Generated 2021 Loop Marketing Strategy for social media and website: Created mockups and copy for IG, FB, Twitter, and LinkedIn posts, brainstormed panels and influencer strategy, developed content schedule using Google Sheets- Newsletters: Wrote and Edited Copy - Contributed to influencer and podcast partnership database: Generated a list of approx. 20 Canadian influencers to promote the Canadian launch based on engagement, values, following/follower community, and branding- Assisted with CA Launch: Wrote label content and edited website copy, assisted in product expansion, manually designated “shop similar” suggestions for 137 products, assisted with local outreach to generate interest and sales
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Loop Canada Business Development Intern
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Aug 2020 - Nov 2020
- Contact mined for potential partners- Presented research project about Canadian laws and waste management landscape- Helped create a roadmap for SMEs to join the platform, addressing common concerns- Adjusted business development outreach to reflect the needs of Canadian brands
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waste reduction group
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Canada
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Environmental Services
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1 - 100 Employee
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Marketing Assistant & Waste Auditor
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Feb 2020 - May 2020
- Drafted blog post on local recycling issues - Began setting up the company’s social media - Prepared design options for the company’s trucks and business cards (using Canva) - Designed more efficient waste audit strategy - Drafted blog post on local recycling issues - Began setting up the company’s social media - Prepared design options for the company’s trucks and business cards (using Canva) - Designed more efficient waste audit strategy
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Point Farms Provincial Park
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Goderich, Ontario, Canada
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Discovery Guide
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Jul 2019 - Aug 2019
- Planned and presented Drop-in program for groups of 2 to 40+ in varying weather conditions; received many return participants - Advertised on Twitter with photos of the program mascot in creative park locations - Wrote reports for program improvement - Developed a collaborative list of local birds - Helped inspire the program co-ordinator to create a park history drop-in - Planned and presented Drop-in program for groups of 2 to 40+ in varying weather conditions; received many return participants - Advertised on Twitter with photos of the program mascot in creative park locations - Wrote reports for program improvement - Developed a collaborative list of local birds - Helped inspire the program co-ordinator to create a park history drop-in
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YMCA Goderich-Huron
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Goderich, Ontario, Canada
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Waterfront Lifeguard Team Lead
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Jul 2018 - Aug 2018
- Supervised 3 waterfront lifeguards at a time and collaborated with the co-team lead - Advocated for weekly trainings and prepared several - Communicated safety concerns to the public - Supervised 3 waterfront lifeguards at a time and collaborated with the co-team lead - Advocated for weekly trainings and prepared several - Communicated safety concerns to the public
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Luann's Flowers & Gifts
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Canada
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Retail
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Flower Shop Sales Assistant
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May 2018 - Jun 2018
- Assisted customers in-person and over the phone - Arranged and delivered flowers - Assisted customers in-person and over the phone - Arranged and delivered flowers
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Gold Coast Landscaping Inc
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Bayfield, Ontario, Canada
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Garden Centre Sales Associate
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May 2017 - Aug 2017
- Assisted customers with questions/concerns - Maintained plants, assisted deliveries - Assisted customers with questions/concerns - Maintained plants, assisted deliveries
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Planning Dept., County of Huron
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Goderich, Ontario, Canada
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Summer Student
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May 2016 - Aug 2016
- Updated local river report to generate interest in local ecology and history - Participated in the Huron County Cycling Strategy Steering Committee, aiming to improve cycling accessibility and safety - Applied for grants to install a naturalized pollinator garden - Updated local river report to generate interest in local ecology and history - Participated in the Huron County Cycling Strategy Steering Committee, aiming to improve cycling accessibility and safety - Applied for grants to install a naturalized pollinator garden
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Education
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University of Guelph
Bachelor of Arts and Sciences, Geography, Ecology