Erin Noble
SEO Lead at Terakeet- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Python Quick Start
LinkedInOct, 2021- Nov, 2024 -
Developing Business Acumen
LinkedInMar, 2021- Nov, 2024 -
Google AdWords Digital Sales Certification
Google -
Google AdWords Fundamentals Certified
Google -
Google Analytics Certified
Google -
Protecting Human Research Participants
National Institute of Health (NIH)
Experience
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Terakeet
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United States
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Marketing Services
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300 - 400 Employee
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SEO Lead
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Apr 2022 - Present
* Consults and leads the execution of technical SEO strategies in alignment with the SEO Director for Fortune 500 Brands.* Serves as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, and performance recommendations.* Contributes to the thought leadership of accounts and suggests improvements and/or adjustments to the current technical strategy to the SEO Director.* Collaborates and works closely with cross-functional teams to ensure customer objectives are met.* Serves as a technical SEO coach/ mentor to (Sr.) SEO Analyst(s) on account teams by explaining the why behind the defined technical strategy of accounts.* Reviews final outputs from the (Sr.) SEO Analyst(s) on projects and develops related recommendations to ensure deliverables are client-facing ready.* Coordinates with (Sr.) SEO Analyst(s) to prepare and deliver presentations or ad hoc reports to customers on the following: * Data-driven insights, technical findings and recommendations, and industry research. * Competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies. Show less
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Senior Search Engine Optimization Analyst
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Feb 2021 - Apr 2022
•Performed website audits and developed related recommendations to ensure SEO best practice compliance•Provided competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies•Delivered advanced site structure and performance recommendations such as information architecture, navigation, design, conversions, and schema•Developed an affiliate program for client with over 300 affiliate links built to partners•Ensured quality and consistency of all deliverables•Carried out core web vital audits to ensure pages and scores were in optimal range•Managed editorial calendar of over 650 pieces of content per quarter •Collaborated and worked closely with cross-functional teams to ensure key objectives are met while ensuring brand consistency •Optimized and delivered monthly reports and year-end competitive analyses using a combination of data analysis tools and Keynote presentation•Organized onboarding to ensure new team members were brought up to speed as fast as possible while having confidence they understood the account Show less
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EndorphinⓇ Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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May 2019 - Feb 2021
• Drove the digital marketing team to effectively complete projects in a timely manner • Maintained client relationships by efficiently completing client work and communicating with clients on a regular basis • Created, developed, and distributed a variety of marketing content and resources • Managed multiple editorial calendars • Developed and managed performance analytics reports • Designed websites using a variety of different platforms • Implemented SEO best practices on several websites Show less
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Siena College
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United States
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Higher Education
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700 & Above Employee
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Graduate Tutor
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Sep 2020 - Nov 2020
• Assisted students with homework, projects, test preparation, papers, research, and other academic tasks on a graduate level • Demonstrated academic best practices for specific subjects and assignments • Worked with students to help them understand key concepts they learned in class • Provided students positive and constructive feedback • Assisted students with homework, projects, test preparation, papers, research, and other academic tasks on a graduate level • Demonstrated academic best practices for specific subjects and assignments • Worked with students to help them understand key concepts they learned in class • Provided students positive and constructive feedback
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Siena College
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United States
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Higher Education
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700 & Above Employee
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Student Library Assistant
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Sep 2017 - May 2019
• Assist supervisors and oversee daily activities • Provided quality customer service regarding the circulation of library resources • Sorted, organized, shelved and maintained print/ non print materials • Received and processed inter-loan requests • Assist supervisors and oversee daily activities • Provided quality customer service regarding the circulation of library resources • Sorted, organized, shelved and maintained print/ non print materials • Received and processed inter-loan requests
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Siena College Research Institute
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Albany, New York Area
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Marketing Intern
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Jan 2017 - May 2019
• Assist in a program dedicated to distributing polling data nationwide • Produce brochures, advertisements, and flyers to publicize the institute and results from polls • Maintain and update social media accounts • Communicate with faculty and students regarding current research • Assist in a program dedicated to distributing polling data nationwide • Produce brochures, advertisements, and flyers to publicize the institute and results from polls • Maintain and update social media accounts • Communicate with faculty and students regarding current research
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The Hartford
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United States
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Financial Services
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700 & Above Employee
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Claims Intern
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May 2018 - Aug 2018
•Built a foundational background and robust overview of different lines of business within Claims •Interacted with various stakeholders to learn multiple facets of the claim management process •Participated in weekly professional development and training workshops as well as networked with fellow interns and Hartford professionals through the enterprise •Participated in a research project on a related business issue and presented the results •Built a foundational background and robust overview of different lines of business within Claims •Interacted with various stakeholders to learn multiple facets of the claim management process •Participated in weekly professional development and training workshops as well as networked with fellow interns and Hartford professionals through the enterprise •Participated in a research project on a related business issue and presented the results
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President
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Sep 2015 - May 2018
•Market and coordinate events on campus with other members in the club •Network, meet, and receive advice from business professionals •Assess and allocate operating budget •Market and coordinate events on campus with other members in the club •Network, meet, and receive advice from business professionals •Assess and allocate operating budget
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Executive Vice President
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Jan 2016 - Dec 2016
•Plan and execute elections for hall councils •Train and inform all new members of the Siena College Residence Hall Associations protocols and procedures •Assist hall councils as well as the executive board in all event planning •Plan and execute elections for hall councils •Train and inform all new members of the Siena College Residence Hall Associations protocols and procedures •Assist hall councils as well as the executive board in all event planning
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Server
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Apr 2014 - Aug 2016
•Satisfied approximately 30 customers per shift by serving them delicious ice cream in a courteous manner •Ensured that each transaction was completed with financial accuracy •Maintained a clean environment meeting all applicable health safety controls •Took on leadership role when supervisor was away by ensuring the employees were executing their assigned roles appropriately •Maintained the quality of the facility by making certain all items were stocked and by maintaining high quality level seating areas Show less
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Volunteer
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Jan 2010 - Aug 2016
•Assisted with designing and implementing of fundraisers •Worked with children with disabilities to develop their skills and to enhance the quality of their life •Assisted with designing and implementing of fundraisers •Worked with children with disabilities to develop their skills and to enhance the quality of their life
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Intern
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Jan 2016 - May 2016
• Associate producer of state wide radio program • Produced voice tracks, long-form radio shows, and talk shows that were aired on the radio, online radio network, and on iheart radio • Conducted- live interviews with local musicians • Worked with charitable organizations to write and produce public service announcements designed to promote the general welfare of the community • Associate producer of state wide radio program • Produced voice tracks, long-form radio shows, and talk shows that were aired on the radio, online radio network, and on iheart radio • Conducted- live interviews with local musicians • Worked with charitable organizations to write and produce public service announcements designed to promote the general welfare of the community
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Pathfinders
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Albany, New York Area
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Volunteer
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Sep 2015 - May 2016
•Encourage prospective students to further their education at Siena College •Conduct outreach to potential students to discuss application procedures •Encourage prospective students to further their education at Siena College •Conduct outreach to potential students to discuss application procedures
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President
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Sep 2011 - Jun 2015
•Organized fundraisers by reaching out to other members and donated all proceeds to charity •Organized fundraisers by reaching out to other members and donated all proceeds to charity
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Snack Cabana Employee
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Jul 2013 - Sep 2013
•Assisted approximately 15 customers daily serving them their desired products •Oversaw transactions and ensured an accurate balance of payment system •Assumed leadership roles by managing the opening and closing of the facility •Assisted approximately 15 customers daily serving them their desired products •Oversaw transactions and ensured an accurate balance of payment system •Assumed leadership roles by managing the opening and closing of the facility
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Education
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2019 - 2021
Siena College
Master of Business Administration, with Concentrations in Business Analytics and Marketing -
2015 - 2019
Siena College
Bachelor’s Degree of Science, Marketing with a Concentration in Marketing Communications and Digital Marketing
Community
