Experience

Carly

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Brand Marketing Manager

  • Mar 2020 - Present

  - Defining the architecture for affiliate & influencer marketing channels & growing the channels internationally to achieve 6-figure quarterly targets - Creating a company Style Guide & optimizing all English marketing copy - Establishing key brand messaging and applying it throughout the customer journey - Testing new marketing and branding channels with specific OKRS - Building successful relationships with YouTube, Instagram, and Tik Tok influencers - Put in place detailed reporting structures for tracking KPIs - Managing cooperation between external creative agencies, freelancers, and talent management providers Show less



InterNations

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Social Media Manager

  • Jul 2019 - Mar 2020

• Social Media Manager

  • Nov 2016 - Jun 2019

  - Designing and implementing the social media strategy for a 10m EUR company - Aligning customer support responses with the overall brand and company goals - Monitoring and analyzing KPIs and reporting to senior stakeholders - Conceptualizing and coordinating various campaigns- Scripting and commissioning original video content - Hiring and training the Social Media Team



SOFTSHELL AG

• Munich Area, Germany

• Marketing & Social Media Manager

  • Mar 2014 - Sep 2016

  - Actively contacted prospective channel partners and established relationships through open and responsive communication - Managed international business development initiatives with Salesforce - Revamped and grew Softshell's LinkedIn, Twitter, Facebook and Google+ - Created and edited case studies, company brochures, web content, and more - Hired and supervised research assistants in both Germany and the United States - Represented Softshell at industry events (i.e. Infosec and RSA Conference) - Conducted market research and followed the latest IT/cybersecurity trends Show less



Blackboard

• United States
• Higher Education
• 700 & Above Employee

• Executive Assistant

  • Aug 2012 - Aug 2013

  - Budgeted, planned, and executed quarterly office events to encourage interdepartmental relationships - Facilitated cross-departmental working between sales and customer care to ensure smooth delivery of major projects - Supported the VP of Global Sales and SVP of Client Care in travel planning, expense reporting, and Salesforce analysis - Ordered office supplies and helped maintain office continuity - Trained new employees on expense reporting and Rearden Commerce - Assisted in preparation of both internal and external presentations Show less



Appalachian State University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Jan 2012 - May 2012

  - Analyzed records and city council information - Compiled data into Excel spreadsheets - Analyzed records and city council information - Compiled data into Excel spreadsheets



The Public Sector Group

• Research Assistant

  • Jan 2012 - May 2012

  - Researched the steps needed to launch an independent NC Technology PAC - Compiled lists of possible donors, and brainstormed fundraising ideas - Researched the steps needed to launch an independent NC Technology PAC - Compiled lists of possible donors, and brainstormed fundraising ideas



International Relations Association

• Member

  • Aug 2009 - Dec 2011

  - Helped run 10 Model United Nations programs for hundreds of middle and high school students across North Carolina - Coordinated with members on writing background reports on international issues - Helped run 10 Model United Nations programs for hundreds of middle and high school students across North Carolina - Coordinated with members on writing background reports on international issues



John Locke Foundation

• United States
• Think Tanks
• 1 - 100 Employee

• Legislative Intern

  • May 2011 - Aug 2011

  -Attended committee meetings and General Assembly sessions -Tracked and researched state bills, and wrote blogs about legislative activity -Assisted JLF's lobbyist with day-to-day activities as well as trip preparations -Attended committee meetings and General Assembly sessions -Tracked and researched state bills, and wrote blogs about legislative activity -Assisted JLF's lobbyist with day-to-day activities as well as trip preparations



Appalachian State University

• United States
• Higher Education
• 700 & Above Employee

• Instructional Assistant

  • Aug 2010 - Dec 2010

  - Researched and created informational power points concerning current national topics such as healthcare and bi-lingual education programs - Organized folders and readings for a variety of classes - Helped update information for lesson plans - Researched and created informational power points concerning current national topics such as healthcare and bi-lingual education programs - Organized folders and readings for a variety of classes - Helped update information for lesson plans



Indep. fundraiser

• Raleigh-Durham, North Carolina Area

• Organizer & Creator

  • Dec 2003 - Dec 2008

  - Planned annual event and recruited 10-20 volunteers each year. - Devised advertising scheme and community outreach ideas for donations - Developed efficient fundraising routine raising over $2,500; - Planned annual event and recruited 10-20 volunteers each year. - Devised advertising scheme and community outreach ideas for donations - Developed efficient fundraising routine raising over $2,500;



Kate Foster Productions

• Raleigh-Durham, North Carolina Area

• Intern

  • Jan 2007 - Aug 2007

  - Assisted owner with on-site execution of events such as weddings and parties - Handled phones, worked with vendors, assisted clients and maintained records - Assisted owner with on-site execution of events such as weddings and parties - Handled phones, worked with vendors, assisted clients and maintained records



North Carolina Senate Page Program

• Raleigh, North Carolina

• Page

  • Jul 2007 - Jul 2007

  - Assisted in carrying out duties of Senate members and office staff - Used effective task management skills to help offices run smoothly - Assisted in carrying out duties of Senate members and office staff - Used effective task management skills to help offices run smoothly