Liaison, Mass Marketing

• May 2018 - Present

Manage the strategic planning and execution of ALSAC's one time giving donor retention and cultivation program, encompassing 20 multichannel campaigns and raising over $200 million in gross revenue per year for the life-saving mission of St. Jude Children's Research Hospital. SKILLS + ROLE RESPONSIBILITIES: direct response marketing strategy, multichannel marketing strategy, fundraising, data analysis, budget management, content and creative review, cross-divisional collaboration… Manage the strategic planning and execution of ALSAC's one time giving donor retention and cultivation program, encompassing 20 multichannel campaigns and raising over $200 million in gross revenue per year for the life-saving mission of St. Jude Children's Research Hospital. SKILLS + ROLE RESPONSIBILITIES: direct response marketing strategy, multichannel marketing strategy, fundraising, data analysis, budget management, content and creative review, cross-divisional collaboration, vendor partnerships, project management Show more Show less

Marketing Analyst, Global Sales

• Jan 2016 - May 2018

Served as the single sales support and marketing specialist for Interstate's Global Sales team, comprised of nine team members and dedicated to providing new business development for Interstate's U.S. hotels and a global meeting and travel portfolio to key accounts. SKILLS + ROLE RESPONSIBILITIES: sales support, corporate communications, email marketing strategy, social media management, data analysis, client support, vendor relations, meeting RFP sourcing, corporate event planning… Served as the single sales support and marketing specialist for Interstate's Global Sales team, comprised of nine team members and dedicated to providing new business development for Interstate's U.S. hotels and a global meeting and travel portfolio to key accounts. SKILLS + ROLE RESPONSIBILITIES: sales support, corporate communications, email marketing strategy, social media management, data analysis, client support, vendor relations, meeting RFP sourcing, corporate event planning, event marketing, billing and invoicing, lead reporting, on-property task force Show more Show less

Prospect Manager, Global Sales

• May 2014 - Oct 2015

Created valuable customer relationships for and filled group revenue pipelines of select full and limited service hotels in Interstate's U.S. portfolio, from prospecting phase through contract signing, totaling several hundred leads worth over $9 million in rooms revenue. SKILLS + ROLE RESPONSIBILITIES: lead generation, business development, group meetings liaison, client relationship management, internal corporate communications, meeting RFP sourcing and management, contract… Created valuable customer relationships for and filled group revenue pipelines of select full and limited service hotels in Interstate's U.S. portfolio, from prospecting phase through contract signing, totaling several hundred leads worth over $9 million in rooms revenue. SKILLS + ROLE RESPONSIBILITIES: lead generation, business development, group meetings liaison, client relationship management, internal corporate communications, meeting RFP sourcing and management, contract negotiation, regional and property-level reporting, brand ambassador Show more Show less

Associate Services Coordinator

• Jul 2013 - May 2014

Served on dynamic Human Resources team and supported associate needs for the Omni Nashville's pre-opening phase and first year of operation, serving 700+ employees and assisting with recruitment of top industry talent from the greater Nashville area.SKILLS + ROLE RESPONSIBILITIES: associate services, employee engagement, new employee onboarding, candidate pre-screening, candidate interviews, recruitment coordination, file compliance, vendor relations, internal corporate communications… Served on dynamic Human Resources team and supported associate needs for the Omni Nashville's pre-opening phase and first year of operation, serving 700+ employees and assisting with recruitment of top industry talent from the greater Nashville area.SKILLS + ROLE RESPONSIBILITIES: associate services, employee engagement, new employee onboarding, candidate pre-screening, candidate interviews, recruitment coordination, file compliance, vendor relations, internal corporate communications, project management Show more Show less

Sales & Marketing Manager

• Aug 2011 - Jun 2012

Led sales and account management efforts for corporate, government/military, religious, collegiate, social and non-profit markets, solidifying over $1 million in team revenue during the hotel's pre-opening phase and contracting over $500 thousand in individual rooms revenue in the first year of operation.SKILLS + ROLE RESPONSIBILITIES: prospecting, lead generation, account management, meeting RFP response, contract negotiation, site visit management, print marketing campaigns, social… Led sales and account management efforts for corporate, government/military, religious, collegiate, social and non-profit markets, solidifying over $1 million in team revenue during the hotel's pre-opening phase and contracting over $500 thousand in individual rooms revenue in the first year of operation.SKILLS + ROLE RESPONSIBILITIES: prospecting, lead generation, account management, meeting RFP response, contract negotiation, site visit management, print marketing campaigns, social media management, group and corporate reservations administration, operations support, brand ambassador Show more Show less

National Convention Sales Manager

• Oct 2009 - Mar 2011

Sales Manager

• Dec 2007 - Sep 2009