Erin Carter
Senior Brand Manager at Lallemand Animal Nutrition- Claim this Profile
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English Native or bilingual proficiency
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Bio
Devon Hassinger
Erin was able to manage time wisely in order to complete marketing projects on time and with quality work. She is able to understand the Sales team and their needs along with holding extensive knowledge in the Animal Health and Innoculant areas. I recommend her as a strong, efficient, and pro-active Marketing Coordinator who works wonderfully with others.
Devon Hassinger
Erin was able to manage time wisely in order to complete marketing projects on time and with quality work. She is able to understand the Sales team and their needs along with holding extensive knowledge in the Animal Health and Innoculant areas. I recommend her as a strong, efficient, and pro-active Marketing Coordinator who works wonderfully with others.
Devon Hassinger
Erin was able to manage time wisely in order to complete marketing projects on time and with quality work. She is able to understand the Sales team and their needs along with holding extensive knowledge in the Animal Health and Innoculant areas. I recommend her as a strong, efficient, and pro-active Marketing Coordinator who works wonderfully with others.
Devon Hassinger
Erin was able to manage time wisely in order to complete marketing projects on time and with quality work. She is able to understand the Sales team and their needs along with holding extensive knowledge in the Animal Health and Innoculant areas. I recommend her as a strong, efficient, and pro-active Marketing Coordinator who works wonderfully with others.
Credentials
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Brand Management Certificate
Cornell UniversitySep, 2022- Oct, 2024 -
Professional Animal Scientist (PAS)
American Registry of Professional Animal Scientists
Experience
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Lallemand Animal Nutrition
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France
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Biotechnology Research
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1 - 100 Employee
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Senior Brand Manager
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Mar 2021 - Present
• Identify research needs, execute research studies and projects and analyze research to identify opportunities.• Stay current on market trends and competitive activity. • Shape and communicate our vision and mission. • Maintain and monitor brand budgets. • Define and manage the brand communication strategy using a variety of media. • Own the development and messaging of the brand narrative. • Create, execute, and manage marketing plans, programs, and campaigns. • Collaborate with global colleagues on messaging, campaigns, creative assets, etc. • Coaching and mentoring of associate brand manager(s) and brand manager(s) • GTM strategy planning and execution. • Measure and report performance of all marketing campaigns and assess ROI and KPIs. Show less
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Sr. Communications Brand Lead - Ruminant and Equine Feed Additives
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Jun 2020 - Mar 2021
Lead the development and implementation of ruminant and equine feed additive brand strategies, marketing budgets and communications plans for the US, Canada and Mexico.Lead a team of 2 full-time employees, 2 independent contractors and agricultural agency partnership.
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Marketing Communications Specialist
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Aug 2014 - Jun 2020
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Marketing Coordinator
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Oct 2012 - Aug 2014
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Territory Business Manager
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Mar 2010 - Oct 2012
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Intern
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May 2009 - Mar 2010
-Ran day to day logistics of a commercial field trial with a probiotic on 21 dairies in upper Midwest-Managed protocols and people that delivered probiotic on farm to animals-Collected and compiled all data from over 3,000 dairy cows completing field trial-Completed marketing materials and technical write-up of trial
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Education
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2005 - 2009
University of Illinois at Urbana-Champaign
Bachelor of Science (BSc), Animal Sciences
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