SVP Creative

• Jun 2022 - Present

Creative Strategist

• 2020 - Aug 2022

• Support leading brands to develop impactful campaigns, conceptualize and organize creative assets, create exciting brand content, and effectively leverage the full spectrum of marketing channels to engage consumers. • Envisioned, conceptualized, and executed the overall creative direction for musical artists. Organized and budgeted the production, direction, and promotion of new music videos. Stepped in following the departure of previous managers, advised the artists on releases, and worked closely with leading media companies to execute the campaigns. Due to confidentiality, I am unable to disclose the names of these well-known, Grammy award-winning artists. • Created a fragrance ahead of a brand event for an iconic single malt whisky brand that could be bottled to take home as a gift for attendees. Navigated the challenge posed by incorporating a scent into an event with alcohol as it changes the way the spirit is experienced. Created an innovative solution to scent cars provided by a luxury car company partner like the Scottish Highlands so the olfactory experience would not contaminate the tasting. • Served as a Consultant at F Magazine, with responsibility for operations management for the print edition. Show less

Project Manager

• 2018 - 2020

• Worked closely with Charles Gaines, the leading artist and influential practitioner of conceptualism represented by Hauser & Wirth. Managed and organized materials for a new gallery exhibition at Hauser & Wirth in Los Angles featuring images of nature, trees, and plants from Charles Gaines’ personal four-tiered garden. • Worked closely with Charles Gaines, the leading artist and influential practitioner of conceptualism represented by Hauser & Wirth. Managed and organized materials for a new gallery exhibition at Hauser & Wirth in Los Angles featuring images of nature, trees, and plants from Charles Gaines’ personal four-tiered garden.

Product Consultant

• 2017 - 2017

• Worked closely with the head perfumer for bespoke perfumes at Floris, the oldest British family perfumery, which was established in 1730. Collaborated on new conceptual fragrance designs, helped to scent London’s Hunterian Museum, and served as a featured speaker at the Lead Perfumer’s Design with Scent workshop. • Developed new approaches to the way fragrance can be applied in unconventional methods, challenge perceptions, and engage audiences in a dialog about positive social change. Expanded the scope of scent beyond commonly perceived roles, gained new, thought provoking insights, and explored the concept of fragrance as sculpture. Created an innovative set of fragrances that worked as a form of communication for autistic children. Show less

Manger – Tiesto / Label Manager – Musical Freedom Records

• 2013 - 2016

• Managed operations for international touring and platinum recording artist Tiesto, with responsibility for the execution of all requests from the artist, record label, contract lawyers, brand partners, booking agents, and venues. Managed budgets for social media marketing and the production of live shows. • Served as Label Manager for Musical Freedom Records, with responsibility for release and distribution schedules, marketing, licensing and artist signings, sales records, and financial reporting. Coordinated the participation of Tiesto and other artists with the Musical Freedom Records global distributor based in Amsterdam. • Directed a team of three, external vendor partners, and the budget to run Tiesto’s website and social media presence. Delivered exponential growth, including a 40% increase in Facebook and Instagram followers. • Developed mutually successful brand partnerships for Tiesto and enabled massive omni-channel multimedia campaigns with Budweiser, 7UP, GUESS, AKG Acoustics (Harman), and Acer Computers. • Played a central role in enabling key wins for Tiesto, including his first major-label debut album with Universal Music Group, marketing for multiple international tours with 90% of tickets sold, a successful residency at Hakkasan Nightclub/MGM Grand, and the Grammy Award-winning remix of “All of Me” with John Legend. Show less

Tour Manager

• 2012 - 2012

• Managed band and crew operations on a North American tour, with full responsibility for organizing air and ground transportation, merchandise production, maintaining morale, and serving as a liaison with the record label. Managed one Social Media Manager, handled all press requests, and scheduled all media engagements. • Oversaw all tour financials, managed merchandise orders and sales, conducted settlement at the end of each show, and monitored operational cash flow. Distributed show payments from tour venues and music festivals and collected outstanding balances beyond initial show deposits following performances. Show less

Creative Assistant

• 2010 - 2012

• Served as the lead contact to record labels and other clients and developed music licensing pitches for film, television, and advertising. Managed a database of more than 20,000 masters and copyrights and played a key role in the launch of an online platform that housed all of the works Downtown Music Publishing represented. • Coordinated artist branding initiatives and directed a staff of two office interns. Built invaluable expertise in the inner workings of music publishing, encompassing royalties, copyrights, and signing bands to publishing deals. Supported A&R and matched writers together for collaborative sessions to create Billboard Hot 100 hits. Show less

Internship

• 2009 - 2010

Internship

• 2009 - 2009