Director, Supply Chain Relations

• Sep 2018 - Present

Marketing Director

• Feb 2010 - Sep 2018

GVM Inc. is a manufacturer of agricultural application and industrial equipment. In 2012, the GVM split their manufacturing division from their distribution and formed a new company, Independent Ag Equipment. Independent Ag Equipment currently has three regional locations in Indiana, Ohio and Pennsylvania, where they sell GVM and other high-quality equipment lines.• Work collaboratively with senior managers to successfully split the company into two separate business entities. Responsibilities included business plan development, branding, naming, logo development, and website development, in addition to writing a marketing plan to lead our company, team, and customers through the split.• Develop and manage the annual strategic marketing plans, lead marketing team in the execution of marketing initiatives, and clearly communicate marketing goals throughout the organization.• Increase brand awareness and recognition, by developing national and regional advertising campaigns, planning and executing of trade shows and events, continuous media relations, providing website direction and content, writing quarterly newsletter content, and increasing interactions with customers through social media outlets• Define brand standards and ensure compliance throughout a national distributor network• Plan and direct the creation of sales tools including literature, brochures, catalogs, product marketing bulletins, websites, and videos (including the provision of all written content/copy)• Established and implemented a program for customer communications via email • Plan and manage national and regional advertising and show budgets totaling $700,000• Responsible for writing all internal and external corporate communications • Integral member of Customer Experience Action Team, to ensure highest level of customer satisfaction possible• Professionally represent the company at national and regional trade showswww.gvminc.com www.IndependentAg.com

Marketing Analyst, Marketing Coordinator

• Jan 2007 - Feb 2010

• Planned, tested, and introduced a new product line which generated a $100,000 in increase in sales• Project Manager for four annual print catalogs, included planning layouts, planning and managing photo shoots, leading review meetings, and acting as the liaison between all parties involved in catalog development• Performed market research by developing and analyzing surveys and conducting focus groups and customer advisory boards to determine current customer characteristics and customers’ future wants and needs.• Traveled to events and trade shows as a company representative in charge of promoting products and expanding the current customer base• Conducted a thorough, annual competitor analysis on product offerings at high and low levels, to assist management in understanding our position in the market in regards to product, price, and promotion• Formulated weekly and monthly sales reports and analytics, on the productivity of each print catalog on a per style, per page, and total catalog basis• Used reported historical data to make sales projections and write sales plan for all major brands • Designed direct mail and advertising collateral for gymnastics division