Experience

Attentive

• United States
• Advertising Services
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2021 - Present

  Focused on ABM and Web optimization & personalization

• Marketing Manager

  • Jun 2019 - Apr 2021

  Attentive® is the most comprehensive text message marketing solution, driving 20.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive makes it possible for businesses to automatically send engaging text messages to each subscriber. Over 4,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.As a Manager on the Growth Marketing team, I focus on growing our ABM strategy. Show less



Workable

• United States
• Software Development
• 200 - 300 Employee

• Programs Marketing Associate

  • May 2017 - May 2019

  Workable is the world’s leading hiring platform. They provide in-house recruiters and hiring teams with more ways to find more qualified candidates, and help them work together to identify and hire the best. Companies who use Workable's software get from requisition to offer letter faster, with automated and AI-powered tools that advertise jobs, source and suggest candidates, simplify decision making and streamline the hiring process. Workable was founded in 2012, and has since helped more than 20,000 companies hire one million candidates. Show less



VMware

• United States
• Software Development
• 700 & Above Employee

• Global Partner Marketing

  • Jan 2016 - Jun 2016

  VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. VMware's software spans compute, cloud, networking and security, and digital workspace. • Wrote 18 social posts based on weekly curated content to syndicate on our partners’ own channels, positively growing interactions by 68% and number of users by 27% over six months • Tested, redesigned, and rebuilt two intranet web pages to increase other teams’ awareness and understanding of our vehicles to drive partner engagement • Facilitated the process for localizing and updating product information syndicated to 1,924 of our partners’ websites, resulting in 552 total leads over six months • Analyzed Adobe Analytics and created a concise quarterly dashboard to increase alignment, awareness, and encourage program improvement on the Partner Marketing team • Orchestrated 35+ partner presentation sessions, booth staffing plan, marketing collateral refresh, and generated over 1,313 engaged leads for VMware’s booth at SAP SAPPHIRE NOW 2016 Show less



HPE SimpliVity

• United States
• Information Technology & Services
• 100 - 200 Employee

• Digital Marketing

  • Jan 2015 - Aug 2015

  SimpliVity creates hyperconverged infrastructure solutions to simplify the data center. Acquired in 2017 by HPE. •Designed, built, and evaluated a double opt-in process for German leads to comply with foreign data protection laws and increase pipeline •Managed all event registration for the inaugural Get Hyperconverged Global Tour, the largest campaign to date with 50+ worldwide events •Created and wrote copy for event and campaign emails, landing pages, and forms using Pardot to drive marketing qualified leads •Collaborated with the Webmaster in posting marketing content, press releases, and graphics, as well as maintained the company website Show less



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Marketing Operations

  • Jan 2014 - Jun 2014

  • Partnered with vendors to develop and produce signage for the entire chain of 1,500 retail stores on a bi-weekly and ad hoc basis • Managed signage invoices and adjusted category budgets for first two quarters of company’s fiscal year • Consulted with merchants and Staples Brand Group about their program signage needs and produced recommended solutions using vendor connections • Contributed to overarching corporate business strategies by aligning, planning, and executing product displays and signage for the Back to School seasonal campaign Show less