Assistant Director of Public Information

• Oct 2022 - Present

Director of Client Service

• Aug 2021 - Oct 2022

Account Supervisor

• Jan 2017 - Jul 2021

Senior Account Executive

• Sep 2015 - Dec 2016

• Lead day-to-day client interactions to deliver comprehensive PR/digital marketing campaigns• Assist with strategic account development on a regular basis• Maintain relationships with local, national and trade media personalities• Draft creative content for client projects and plans• Help with new business planning• Assist with social media management for client and internal pages• Oversee agency internship program

Account Executive

• Jun 2015 - Sep 2015

• Manage client relationships and implement multifaceted PR/digital marketing plans for clients• Maintain relationships with local, national and trade media personalities• Draft creative content for client projects and plans• Help with new business planning• Assist with social media management for client and internal pages• Lead the agency internship program

Account Executive

• Dec 2014 - May 2015

• Manage day-to-day relations and develop strategic PR/social media plans for agency’s technology, healthcare and financial clients• Help create and manage paid social media campaigns on Twitter, Facebook and LinkedIn• Advise clients on effectively incorporating owned, earned and paid media into a digital strategy• Practice regular social media community management to advocate for brands and monitor conversations• Promote trade shows, product launches, events and announcements using targeted pitches and press releases• Maintain strong relationships with local, national, international and social media influencers and media contacts• Draft creative content for clients, including case studies, white papers, bylined articles and blog posts• Lead webinar and video campaigns to support various client initiatives • Communicate between internal and client teams to maintain client’s vision• Assist the marketing communications team with project management and new business development • Lead agency social media program Show less

Assistant Account Executive

• May 2014 - Dec 2014

• Supported account executives with daily client inquiries• Helped promote ongoing client campaigns using targeted pitches and press releases• Secured more than 100 trade, local and national media placements for agency clients throughout 2014• Assisted with the planning, strategy and launch of more than 15 social media channels in the technology, healthcare and financial spaces• Practiced regular channel community management to monitor conversations and promote timely content; analyzed industry trends• Utilized Sprout Social to schedule content and provide comprehensive social media reporting• Handled crisis communications for agency clients using local media and social media outlets• Led the Roberts Communications social media team Show less

Account Coordinator

• May 2013 - May 2014

• Assisted account executives with daily client relations• Devised new structure for organizing trending topics that was utilized by account executives when pitching media• Drafted social media content calendars for client and internal accounts• Created new system for benchmarking social media efforts• Crafted press releases, media alerts and media lists to help with client promotional campaigns• Organized media clippings, monitored and tracked coverage for monthly client progress reports• Provided research support for new business opportunities • Helped maintain and develop client projects and schedules• Developed a new structure for the PR internship program to help new team members learn Roberts’ technical client-base Show less

PR Intern

• Dec 2012 - Apr 2013

• Crafted targeted press releases and pitches on behalf of clients• Advised clients and staff members on strategies for effectively utilizing social media• Developed strategic PR plans for 2013 clients• Created targeted media lists in both national and international markets• Actively participated in preparation and execution of client meetings

PR Intern

• Sep 2012 - Dec 2012

• Drafted press releases, media alerts and calendar events for the agency’s clients • Used Vocus as a tool to assist in analyzing media coverage for clients • Attended client meetings with members of the staff • Assisted in the planning and coordinating of off-site events • Drafted press releases, media alerts and calendar events for the agency’s clients • Used Vocus as a tool to assist in analyzing media coverage for clients • Attended client meetings with members of the staff • Assisted in the planning and coordinating of off-site events

PR Intern at the Golisano Children's Hospital

• Mar 2012 - Jun 2012

• Handled media outreach for events, donations, announcements and general hospital news • Attended events with members of the hospital PR staff • Assisted in planning and coordinating of the hospital’s Miracle Luncheon • Maintained the hospital's social media presence using Twitter, Facebook and Pinterest • Handled media outreach for events, donations, announcements and general hospital news • Attended events with members of the hospital PR staff • Assisted in planning and coordinating of the hospital’s Miracle Luncheon • Maintained the hospital's social media presence using Twitter, Facebook and Pinterest

Special Events Intern

• May 2010 - Aug 2010

• Assisted in the planning, coordinating and overseeing special events • Contacted vendors to set up appointments and meeting times • Worked with photographers, assisted with photo shoots • Assisted with complete set up and floor plans for each event • Assisted in the planning, coordinating and overseeing special events • Contacted vendors to set up appointments and meeting times • Worked with photographers, assisted with photo shoots • Assisted with complete set up and floor plans for each event