Experience

BrandJump

• United States
• Advertising Services

• Account Manager

  • Nov 2022 - Present



Foster Rae Design + Build

• Creative Consultant; Co-Founder

  • Jun 2021 - Present

  We are a family owned and operated business offering interior design, remodeling, and renovation services, handyman services for private homes and businesses. Our wide selection of services means that Foster Rae Design + Build is the one stop shop for all of your projects and design needs. From the initial phone call and all the way through to the final product - we will work closely with you to deliver the results you are after. Call us! We would love to work with you. We are a family owned and operated business offering interior design, remodeling, and renovation services, handyman services for private homes and businesses. Our wide selection of services means that Foster Rae Design + Build is the one stop shop for all of your projects and design needs. From the initial phone call and all the way through to the final product - we will work closely with you to deliver the results you are after. Call us! We would love to work with you.



West Elm

• Retail
• 700 & Above Employee

• Associate Furniture Buyer, Marketplace

  • Jun 2020 - Nov 2021

  - Managed and developed a cohesive Marketplace merchandising strategy and curated offline assortment to support business trends, explore category growth, and offset supply chain issues.- Created seasonal assortments and product stories that were directly linked to customer marketing campaigns.- Managed and developed an active working partnership with 24+ external branded partners and offline vendors to source product, negotiate costing to deliver healthy margins, and optimize inventory while focusing on emerging trends in the marketplace.- Developed resources and systems to support offline growth including a vendor on-boarding guide, image style guidelines, reporting analytics, and communication calendar.- Worked with Design and Brand Merchants to create a working document to identify white space within the brand using sales reporting and competitive analysis, presented to senior leadership.

• Corporate Manager, Visual Merchandising, Furniture & Lighting

  • Apr 2017 - Jun 2020

  - Promote, concept, and communicate seasonal merchandising furniture and lighting strategy for all retail stores, managing options based on store tiers, assortment, and current business trends.- Worked with cross functional partners including PR, Marketing,Brand Creative, and Store Operations to manage external partnerships, brand expansion, marketing events, and integrated brand campaigns.- Deliver seasonal plans, deliver a brand style guide and communicate weekly updates to senior leadership, cross-functional and field partners.- Worked with Brand Creative to create evergreen and seasonal resources including product signage, in-store marketing, swatch guides, and design service assets.

• Corporate Manager, Visual Merchandising, Textiles & Decorative Accessories

  • Feb 2014 - Apr 2017

  - Partnered with Design and Corporate Visual team on setting seasonal concepts within our mock store and floor-set store location, spearheading all textile and decorative accessory placement, styling, and messaging.- Managed field communication in relation to assortment levels, store tiers, inventory concerns, and current business trends to all field partners, including RM, DM, DVM roles. - Worked with planning and allocations teams to ensure core and seasonal product was appropriate to the market and location based on square footage and store productivity.- Strategized Local vendor shop in shops within the retail space, including approval of concept, shop look and feel, props, and signage. Partnered with DVM on all field communication and implementation within flagship markets.

• Senior Visual Market Manager, DVM, New York

  • Mar 2010 - Feb 2014

  - Oversee hiring, training and development for visual associates and managers for 14+ stores, including the New York flagship market. - Ensured store execution, displays, windows, and merchandising remained inspirational and relevant to the customer and market; provided a consistent message that was aligned with the brand, catalog, and e-comm strategy to drive brand consistency and incremental sales volume.- Planned and oversaw the visual execution of all new store openings within my market, travelled to external markets for support on NSO projects as needed or requested by senior leadership.- Monitored and analyzed store performance on a monthly, quarterly and annual basis, identifying trends or concerns.- Worked with VM on goal setting, proposed solutions, and deliver feedback in order to drive awareness and impact retail sales.- Built and managed the VM budget, including expenses, props, and travel.- Active partnership with Corporate Visual and cross functional partners to create inspirational seasonal floor-sets, provide clear written communication, and deliver a compelling visual style guide to all field associates.- Travel required 75% of the time.

• Area Visual Merchandising Manager

  • Apr 2007 - Mar 2010

  - Managed and actively participated in the implementation of all corporate directed merchandising updates within the Orlando market.- Traveled to area locations in order to support visual execution and seasonal installation, elevate concept and drive cohesion within the market.- Developed a VM calendar in order to drive alignment with brand rollouts, seasonal updates, and marketing calendar.- Actively networked and identified potential candidates in order to support brand growth and create a visual candidate pipeline.- Supported visual training for existing and new associates in order to drive visual excellence and consistency.- Traveled as an active participant to new store openings, board of directors presentation, and to support brand campaign events.



Gap inc

• United States
• Retail
• 700 & Above Employee

• Associate Visual Manager, Orlando Flagship

  • Nov 1997 - Apr 2007

  - Managed and lead a visual team to implement all merchandising updates including concept planning, fixture placement, mannequin and seasonal displays.- Ensured window displays, front of store marketing moments, and in store signage were updated, maintained, and executed to brand standard.- Oversaw the hiring, training, and development for all visual associates and management peers.- Analyzed business results daily and weekly in order to identify trends, address concerns and shift focus in order drive financial results.- Performed weekly walkthrough of the location with general manager and district manager in order to celebrate success, address concerns, and identify solutions.