Erin Fouracre
Consumer Marketing and Communications Manager at Tourism NT- Claim this Profile
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Bio
Tanya Tribuzio
Erin is an outstanding communications professional, who is self-driven, passionate and committed to delivering positive results in all aspects of her work. She is a hub of creativity and is constantly thinking outside the box to deliver engaging media-worthy content, whilst also having the experience to effectively manage reputational risk and issues management. Erin adds great energy to the team, it has been an absolute pleasure to manage her.
Prue Watty
Erin is a creative, dynamic and solutions-focused public relations and communications professional, who approaches all tasks with a resilient, can-do attitude. She is eager to keep abreast of best practice in the industry and test and try new methods and technologies. In addition to her traditional PR expertise, she is well versed in social media, influencer marketing and content marketing and is keenly aware of the implications of digital technology on the PR landscape She has experience across both strategy and execution and is a lateral thinker, providing valuable contributions to high-level marketing and communications strategies for City of Melbourne’s Premier Events. She was also heavily involved in audience analysis and customer journey mapping during the planning phase for each event. Erin is enthusiastic and practical, working across a wide range of duties in her role at City of Melbourne. She is incredibly helpful and always willing to give up her time to assist a colleague. She is a huge asset to City of Melbourne.
Tanya Tribuzio
Erin is an outstanding communications professional, who is self-driven, passionate and committed to delivering positive results in all aspects of her work. She is a hub of creativity and is constantly thinking outside the box to deliver engaging media-worthy content, whilst also having the experience to effectively manage reputational risk and issues management. Erin adds great energy to the team, it has been an absolute pleasure to manage her.
Prue Watty
Erin is a creative, dynamic and solutions-focused public relations and communications professional, who approaches all tasks with a resilient, can-do attitude. She is eager to keep abreast of best practice in the industry and test and try new methods and technologies. In addition to her traditional PR expertise, she is well versed in social media, influencer marketing and content marketing and is keenly aware of the implications of digital technology on the PR landscape She has experience across both strategy and execution and is a lateral thinker, providing valuable contributions to high-level marketing and communications strategies for City of Melbourne’s Premier Events. She was also heavily involved in audience analysis and customer journey mapping during the planning phase for each event. Erin is enthusiastic and practical, working across a wide range of duties in her role at City of Melbourne. She is incredibly helpful and always willing to give up her time to assist a colleague. She is a huge asset to City of Melbourne.
Tanya Tribuzio
Erin is an outstanding communications professional, who is self-driven, passionate and committed to delivering positive results in all aspects of her work. She is a hub of creativity and is constantly thinking outside the box to deliver engaging media-worthy content, whilst also having the experience to effectively manage reputational risk and issues management. Erin adds great energy to the team, it has been an absolute pleasure to manage her.
Prue Watty
Erin is a creative, dynamic and solutions-focused public relations and communications professional, who approaches all tasks with a resilient, can-do attitude. She is eager to keep abreast of best practice in the industry and test and try new methods and technologies. In addition to her traditional PR expertise, she is well versed in social media, influencer marketing and content marketing and is keenly aware of the implications of digital technology on the PR landscape She has experience across both strategy and execution and is a lateral thinker, providing valuable contributions to high-level marketing and communications strategies for City of Melbourne’s Premier Events. She was also heavily involved in audience analysis and customer journey mapping during the planning phase for each event. Erin is enthusiastic and practical, working across a wide range of duties in her role at City of Melbourne. She is incredibly helpful and always willing to give up her time to assist a colleague. She is a huge asset to City of Melbourne.
Tanya Tribuzio
Erin is an outstanding communications professional, who is self-driven, passionate and committed to delivering positive results in all aspects of her work. She is a hub of creativity and is constantly thinking outside the box to deliver engaging media-worthy content, whilst also having the experience to effectively manage reputational risk and issues management. Erin adds great energy to the team, it has been an absolute pleasure to manage her.
Prue Watty
Erin is a creative, dynamic and solutions-focused public relations and communications professional, who approaches all tasks with a resilient, can-do attitude. She is eager to keep abreast of best practice in the industry and test and try new methods and technologies. In addition to her traditional PR expertise, she is well versed in social media, influencer marketing and content marketing and is keenly aware of the implications of digital technology on the PR landscape She has experience across both strategy and execution and is a lateral thinker, providing valuable contributions to high-level marketing and communications strategies for City of Melbourne’s Premier Events. She was also heavily involved in audience analysis and customer journey mapping during the planning phase for each event. Erin is enthusiastic and practical, working across a wide range of duties in her role at City of Melbourne. She is incredibly helpful and always willing to give up her time to assist a colleague. She is a huge asset to City of Melbourne.
Experience
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Tourism NT
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Australia
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Leisure, Travel & Tourism
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1 - 100 Employee
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Consumer Marketing and Communications Manager
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Mar 2022 - Present
In my current role, I lead the domestic consumer communications team at Tourism NT. My team is responsible for delivering on Tourism NT’s strategic marketing priorities across paid media, content, social media, ambassador and influencer marketing, PR, brand activations and partnerships. In my current role, I lead the domestic consumer communications team at Tourism NT. My team is responsible for delivering on Tourism NT’s strategic marketing priorities across paid media, content, social media, ambassador and influencer marketing, PR, brand activations and partnerships.
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Northern Territory Major Events Company
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Australia
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Events Services
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1 - 100 Employee
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Marketing Manager
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Jul 2019 - Mar 2022
In this role I led the marketing for the BASSINTHEGRASS Music Festival and Million Dollar Fish, and contributed across the company’s wider events portfolio. As the Marketing Manager for these events, I oversaw the team that delivered each marketing function including creative and media strategy, digital, PR, content and social media, commercial/strategic event partnerships and on-site brand experience. In this role I led the marketing for the BASSINTHEGRASS Music Festival and Million Dollar Fish, and contributed across the company’s wider events portfolio. As the Marketing Manager for these events, I oversaw the team that delivered each marketing function including creative and media strategy, digital, PR, content and social media, commercial/strategic event partnerships and on-site brand experience.
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City of Melbourne
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Australia
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Government Administration
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700 & Above Employee
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Communications Lead (Major Events)
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Apr 2016 - Jul 2019
Working within the Events Marketing team, my role was to lead the communications strategy for City of Melbourne’s Major Events: Melbourne Fashion Week, Melbourne Music Week, Moomba Festival and New Year’s Eve.
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PR Coordinator (Events)
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Aug 2014 - Mar 2016
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Zilla & Brook Publicity and Production
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Account Manager
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Jul 2013 - Aug 2014
I worked as an Account Manager at Zilla & Brook, a Melbourne-based agency offering public relations, marketing and social media services in the lifestyle and cultural sectors. I worked as an Account Manager at Zilla & Brook, a Melbourne-based agency offering public relations, marketing and social media services in the lifestyle and cultural sectors.
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Good Beer Week
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Melbourne, Australia
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PR Manager
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Mar 2013 - Aug 2014
In this role I managed the PR for Good Beer Week, Melbourne’s nine-day independent craft beer and food festival. With 200 events in over 160 venues across Melbourne and Victoria, Good Beer Week boasts an eclectic lineup that has quickly given it a reputation as one of the best craft beer events in Australia. In this role I managed the PR for Good Beer Week, Melbourne’s nine-day independent craft beer and food festival. With 200 events in over 160 venues across Melbourne and Victoria, Good Beer Week boasts an eclectic lineup that has quickly given it a reputation as one of the best craft beer events in Australia.
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Freelance
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Melbourne, Australia
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Freelance Writer
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2012 - 2014
Freelance writer and copy editor, Bauer Media. Freelance writer and copy editor, Bauer Media.
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Youth Action NSW
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Australia
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Civic and Social Organizations
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1 - 100 Employee
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Editor, unleash Magazine
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Mar 2011 - Apr 2012
I was the Editor of unleash Magazine, Youth Action's print magazine of youth action and opinion, for just over a year. Published by Youth Action, the peak organisation that represents young people and youth services in NSW, the magazine was read by thousands of young people (aged 12-20) nationally. Copies were printed and distributed nationally to individual subscribers, youth councils, youth groups, public libraries and schools. I was the Editor of unleash Magazine, Youth Action's print magazine of youth action and opinion, for just over a year. Published by Youth Action, the peak organisation that represents young people and youth services in NSW, the magazine was read by thousands of young people (aged 12-20) nationally. Copies were printed and distributed nationally to individual subscribers, youth councils, youth groups, public libraries and schools.
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Shopfront Youth Legal Centre
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Australia
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Law Practice
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1 - 100 Employee
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Legal Clerk/Legal Intern
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Jan 2011 - May 2011
I was a legal Intern at the Shopfront Youth Legal Centre, a free legal service for homeless and disadvantaged young people aged 25 and under, located in Sydney's Kings Cross. I worked alongside other legal interns, social workers, solicitors, as well as Principal Solicitor Jane Sanders. I was a legal Intern at the Shopfront Youth Legal Centre, a free legal service for homeless and disadvantaged young people aged 25 and under, located in Sydney's Kings Cross. I worked alongside other legal interns, social workers, solicitors, as well as Principal Solicitor Jane Sanders.
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Education
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2007 - 2011
University of Wollongong
Bachelor of Laws (LL.B.) -
2007 - 2011
University of Wollongong
Bachelor of Communication and Media Studies (BCM) -
2019 - 2020
RMIT Online
Digital Marketing Strategy + Implementing Digital Marketing Campaigns
Community
