Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• Senior Manager of Quali SH

  • Dec 2016 - Present



飞利浦中国投资有限公司

• Marketing Intelligence Manager

  • Jul 2015 - Aug 2016

  • MI manager for Health Wellness Sector (for Sonicare & Avent brand)• Provide consumers insight for marketing activities, work closely with branding team, help to draft research brief and develop project plan based on business driven purpose; help to understand study reports and apply result to solving business problems. • Manage research agencies, build effective communication between agencies and branding team, supervise the work of agencies and control the quality of delivery in each step.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Associate Research Manager

  • Oct 2011 - Jun 2015

  Qualitative research:• Proposal writing, screener design, interviewing and moderating, and report writing• Finished hundreds of in-depth interviews and focus groups• Good at understanding clients need, and able to probe for useful information skillfully and purposely• Good at analyzing consumers’ feedback and generating the report with organized, precise and comprehensive information, which always help to provide useful advises and solutions for clients• The types of qualitative projects she has been involved including: brand health study, product evaluation before and after lunching, product concept and advertising developing and examine, consumer insight understanding and so onQuantitative research:• Her work includes proposal writing, questionnaire design and other setup work, quota and quality control, data analysis and report writing• Finished various types of quantitative projects, including U&A study, channel study, brand equity evaluation, product replacement study, concept evaluation, brand tracking study, advertising tracking study and so on• Familiar with the TNS quantitative models, such as Matrix for new product innovation and Conversion Model for brand equity study Main clients:• Jahwa, Johnson’s, Haier, YUM, Uni-president, Bausch & Lomb, Nippon, some internet companies



Synovate

• Market Research
• 700 & Above Employee

• Marketing Researcher

  • Sep 2010 - Oct 2011

  • 90% quantitative and 10% qualitative projects, projects’ types include product test, U&A, etc• Clients include Estée Lauder, Liby, B&Q, etc • 90% quantitative and 10% qualitative projects, projects’ types include product test, U&A, etc• Clients include Estée Lauder, Liby, B&Q, etc



InsightAsia

• Singapore
• Market Research
• 1 - 100 Employee

• Marketing Researcher

  • May 2010 - Sep 2010

  • Assist manager to deliver quantitative and qualitative projects • Assist manager to deliver quantitative and qualitative projects