Director of Marketing and Communications

• Jul 2022 - Present

Senior Director of Communication & Marketing

• Mar 2022 - Jun 2022

Director of Communication & Marketing

• Jan 2021 - Mar 2022

I handle public relations and media outreach, and am the liaison between college and community organizations, fostering opportunities for partnerships and sponsorships. I manage the college's regional advertising, and I oversee W&J's crisis communication plan, internal communications strategy, and social media strategy.

Associate Director, Office of Marketing & Communications

• Dec 2016 - Jan 2021

In this role, I served as the College’s primary media contact, fielding media inquiries and pitching to local, regional, and national outlets. I developed and continue to maintain the College’s first crisis communication plan. I also handled internal communications, including intranet site maintenance, email announcements, and e-newsletters. I created the W&J Writing Style Guide as a complement to our brand guidelines. I also sourced, created, and edited content for print and online publications, including the college website, social media platforms, W&J Alumni Magazine, brochures, and view books.

Media Relations Manager

• Aug 2016 - Dec 2016

In addition to serving as the primary contact for press inquiries, I was the primary content creator for the College’s official social media platforms, including Facebook, Twitter, and Instagram. I oversaw brand consistency and provided assistance for management of College-affiliated social media accounts run by other departments.

Content Manager

• Oct 2013 - Aug 2016

I was the primary content creator for the College, producing press releases, news and feature articles, brochures, and view books. I maintained and regularly wrote new content for washjeff.edu, and managed the College's main social media accounts. I also collaborate with colleagues in other departments to complete various video, print and web projects, coordinated professional and internal photography for College events, and served as event photographer as needed.

Local Editor

• Nov 2011 - Oct 2013

As the editor for Dormont-Brookline Patch (www.dormont-brookline.patch.com) and Chartiers Valley Patch (www.chartiersvalley.patch.com), I was the primary reporter, photographer, and social media manager for these news outlets. My responsibilities included attending and reporting on local events and municipal meetings, feature writing, and updating the websites and their corresponding social media pages daily with real-time reports. I often incorporated original videos, widgets, Storify features, and user-generated content into articles, always with attention to search engine optimization (SEO) details.

Reporter

• Mar 2010 - Oct 2011

I was the staff reporter for The Penn-Trafford Star, covering local government, police news, and features. I grew and sustained the Facebook and Twitter accounts for this newspaper, and updated them regularly. I also contributed to Bridgeville Area News and The Signal Item. I was the staff reporter for The Penn-Trafford Star, covering local government, police news, and features. I grew and sustained the Facebook and Twitter accounts for this newspaper, and updated them regularly. I also contributed to Bridgeville Area News and The Signal Item.

Legal Assistant

• Sep 2008 - Jun 2010

My responsibilities included preparing legal documents, scheduling hearings, and communicating with court offices to complete legal forms on deadline. I researched legal processes, oversaw projects relating to account audits, and trained interns. I wrote and designed a procedure manual for completing financial remittances to our client. My responsibilities included preparing legal documents, scheduling hearings, and communicating with court offices to complete legal forms on deadline. I researched legal processes, oversaw projects relating to account audits, and trained interns. I wrote and designed a procedure manual for completing financial remittances to our client.

Contract/Freelance writer

• May 2007 - Jun 2010

I did general assignment reporting for the company’s editorial department and wrote business profiles for the advertising department. I did general assignment reporting for the company’s editorial department and wrote business profiles for the advertising department.