Erin Commerford

Marketing and Communications Manager at Connected Libraries
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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5.0

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Belinda Allitt GAICD

Erin is a fantastic communications professional with outstanding stakeholder management skills. Erin builds strong relationships in a short period time as she approaches tasks with the outcome in mind and understands what needs to be done to reach the end goal. Erin approaches her work with a end to end mindset and looks at projects and campaigns holistically. Understanding all the strategies and steps is an important skill and Erin has this in spades.

Sarah Macpherson

Erin is a professional, enthusiastic and talented marketer with strong capabilities in franchise and local area marketing, sponsorship and marketing communications. Her ability to manage multiple campaigns, engage with stakeholders at all levels and drive projects through to completion has seen some outstanding results. I have no hesitation in recommending Erin – she’s an absolute pleasure to work with.

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Experience

    • Australia
    • Information Services
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Sep 2017 - Present

    • Australia
    • Consumer Services
    • 700 & Above Employee
    • Enterprise and Community Advisor
      • Nov 2016 - Sep 2017

      • Lead the community and enterprise marketing function, protect and build the brand• Deliver stakeholder engagement strategies and campaigns which reflect organisation values• Develop, implement and oversee the marketing and sponsorship governance framework and processes for community and enterprise marketing activity, in line with strategy• Website development, management and improvement• Contribute to reports such as the RAP, GAP and Annual Report• Develop and oversee internal and external communications• Agency management including creative, design and print• Responsibility of community partnerships such as National Australia Day Council, Stawell Gift• Manage the Enterprise and Community Marketing function’s budget Show less

    • Community Events and Partnerships Advisor
      • Sep 2014 - Nov 2016

      • Design and management of goodwill programs and partnership events including; Netball Australia, Australian Football League (AFL), Social Traders, Infoxchange, Lifestyle Solutions and the Pyjama Foundation• End to end responsibility of community partnerships; The Big Issue, Australia Post’s Australian Legends Stamp Series, Schools Connect, Australian War Memorial, Legacy Australia, Centenary of Education and 2016 Rio Paralympics• Event advice and support to the enterprise• Manage vendors and service providers including venue acquisition and preparation/set-up, catering, audio visual, transport and all other logistical requirements• Budget Management, negotiation of costs of services to ensure events are always within allocated budget• Website management, development and enhancements• Develop internal, external and retail communications including social media and online for all events and partnerships Show less

    • Community Support and Projects Advisor
      • Aug 2012 - Sep 2014

      • Assisted in the development and management of Australia Post’s Community Brand - Our Neighbourhood, which launched in May 2013• Developed and managed goodwill programs such as the National Community Grants program and the Employee and Licensee Grants program, in line with the Community Relations strategy • Prepared board papers for the National Community Grants program and the Employee and Licensee Grants program• Provided reports and feedback proactively for the CEO, Managing Director, Our Neighbourhood Trust and London Benchmarking Group• Built and managed the online community grants and national community partnerships application process through ‘SmartyGrants’ program• Recruited and trained a team of 15 to assist with the grant application process including grant queries, assessment, board paper preparation and notification Show less

    • Australia
    • Telecommunications
    • 1 - 100 Employee
    • Channel Marketing Manager
      • May 2011 - Aug 2012

      My role as Channel Marketing is to manage all marketing communications within the mass market channels, ensuring brand consistency and integrity is maintained. This includes developing a marketing strategy for the mass market, Visual Merchandising, managing POS design including production and distribution, designing and implementing promotional activities within the mass market channel and ensure warehousing efficiencies are optimised.

    • Marketing Services Manager
      • May 2011 - Aug 2012

      Manage Crazy John's third party relationships, Licence Store Marketing, Major Sponsorships including Collingwood Football Club and Local Area Marketing in both mass and retail channels.

    • Australia
    • Financial Services
    • 700 & Above Employee
    • Channel Marketer
      • Mar 2009 - May 2011

      I manage the development & implementation of local area marketing (LAM) in Victoria and Tasmania for Aussie’s franchise and mobile channels (150+ brokers). This includes assisting in the implementation of sponsorship (state and local) as well as local PR strategies. I am the key point of contact between marketing and sales and manage the shared budget for VIC/TAS. I also design and deliver innovating channel marketing programs and measure these programs to ensure the successful delivery of self sourced leads. Liaising with our marketing and sponsorship agencies in managing marketing campaigns and collateral is also important to my role. Show less

    • Financial Services
    • 1 - 100 Employee
    • Marketing and Sponsorship Coordinator
      • 2008 - 2009

      My role at Wizard was to assist branches in Victoria and Tasmania (40+) to grow their businesses through local area marketing, the Wizard referral selling program and specific state based initiatives. I was also responsible for managing and developing the Collingwood Football Club sponsorship- ensuring we got the most from our properties. To ensure success in my role at Wizard strong relationships with many key stakeholders both in Victoria and nationally was required. As the only marketing contact in VIC/TAS I reported the results of campaign results to senior business leaders on a regular basis. Show less

    • Project Manager
      • 2006 - 2007

      My role as Notting Hill was to manage specific projects and maintain the schedules set my management within the business such as document storage, training of new technology and processes, relocation of offices and organisation of printing and distributing regular customer communication pieces. I had to develop integrated communication strategies to ensure many departments understood specific processes and steps that required implementation to make the projects a success. Conflict management, managing expectations, setting realistic and manageable objectives and liaising with internal and external stakeholders were all key aspects of my role. Show less

    • Non-profit Organization Management
    • 200 - 300 Employee
    • Daffodil Day Arts Awards Media Assistant (Volunteer)
      • 2006 - 2007

    • Australia
    • Retail
    • 700 & Above Employee
    • Extended Trade Manager
      • Dec 1999 - Nov 2006

      My role as extended trade manager saw me regularly supervise 30 or more employees in store. I had full accountability for the operation of the store, including: asset protection, OH & S compliance, shrinkage and loss prevention management. I was also responsible for implementing marketing point of sale merchandising ensuring the store was prepared and ready for the catalogue each week. Ensuring customer satisfaction, regularly successfully resolving customer disputes was also imperative to my role. Show less

Education

  • Monash University
    Bachelor of Business and Commerce, Management and Marketing
    2005 - 2007
  • Berwick Secondary College

Community

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