Erin Callahan

Head of Consumer Sales and Marketing at Sullivan Rutherford Estate
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Bio

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5.0

/5.0
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Chase Cambron

Working with Erin for the past 2+ years has been a pleasure. Erin is always professional and courteous. She is committed to her job as a member of the Clos du Bois team and represents our brand with enthusiasm and pride.

Danielle Landucci

Erin is a very organized individual who works hard at what ever comes her way. She is determined to do the best she can with each task that she is challenged with. She has a great relationship with all her co-workers and is a team player. Erin made lesson plans, organized activities, and helped guide kids in homework help. She was a great asset to our YMCA team and helped improved the overall quality of our afterschool program. Erin also contributed to helping with paperwork, over looking the safety of children, preparing snacks each day, and promoting physical fitness amoung the children. Overall, she contributed to our staff with her skills of hard working, creative planning, and entergetic personality that all the kids enjoyed.

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Credentials

  • WSET Level 2 with Merit
    WSET — Wine & Spirit Education Trust
    Jan, 2021
    - Nov, 2024

Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Head of Consumer Sales and Marketing
      • Mar 2020 - Present

      Responsible for developing the direct sales and marketing strategies for all DTC channels (Tasting Room, Wine Club, Website/Commerce and Tele Sales) while executing all programs with an emphasis on high-end luxury and customer service. This position plays a critical role in defining the customer-centric approach within all DTC touchpoints, along with an impeccable eye to detail and an appreciation for high-end customer experiences. Bringing a genuine passion for customer service, sales and hospitality, I contribute an authentic and genuine approach to our hospitality programs while meeting/exceeding company sales goals. Show less

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Direct Sales Manager
      • Mar 2014 - Mar 2020

      Responsible for all facets of the Direct to Consumer operations to include; profitability, sales generation and growth drivers, direct management of the wine club, telemarketing, e-commerce, database management and analysis, staff recruitment and retention. Managed all DTC communications to include; release calendar, new product launches, wine club communications, email campaigns and social media posts. Development of unique content for wine club newsletters, emails, website and printed material with excellent attention to detail, storytelling and proof reading. Responsible for inventory management and sales allocations for all winery departments as well as coordination of wine transfers for fulfillment. Creation, management and implementation of annual budgets as well as provide monthly reports and KPIs to executive management team with recommendations for growth opportunities. Collaborate with marketing team to deliver a cohesive and clear message as it relates to the image of the Artesa brand. Show less

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Tasting Room Manager
      • Mar 2013 - Mar 2014

      -Responsible for modeling sincere hospitality and ensuring that every guest experience offered in the Tasting Room is enjoyable, educational, and engaging. -Develop and maintain a strong network of referrals between wineries, hotels, and transportation companies. -Responsible for achieving monthly and annual budget goals for sales, traffic, and conversion.-Develop and communicate focused and clear daily, weekly and monthly sales and performance goals to tasting room staff.-Implementation of staff training, development and assessments in all aspects of the guest interaction; reservations, greeting, tasting education, hospitality, and guest follow-up. -Maintains accurate and timely onsite inventory of cased goods for all departments. Show less

    • Assistant Wine Club Manager
      • Mar 2012 - Apr 2013

      -Responsible for supporting the Wine Club Manager to maintain the Lynmar customer database and handle club member correspondence and membership updates. -Act as a liaison between Wine Club and Tasting Room by assisting tasting room staff with ship sales, hosting club members in the tasting room, and staffing club and consumer events hosted by Lynmar.-Responsible for supporting the processing of quarterly club shipments and daily company shipping. Other responsibilites include facilitating club member pick-up orders in the tasting room. Show less

  • Clos Du Bois Winery
    • Geyserville, CA
    • Hospitality & Sales
      • Sep 2010 - Aug 2012

      -Tasting Room/Visitor Center Operations which include hospitality, serving and educating our guests with professional performance about our wines, stocking and selling merchandise, providing assistance with public events, and daily operations. -Conduct blending seminars for consumers and trade guests. -Facilitate tours and tastings as well as representing Clos du Bois Winery at offsite accounts. -Tasting Room/Visitor Center Operations which include hospitality, serving and educating our guests with professional performance about our wines, stocking and selling merchandise, providing assistance with public events, and daily operations. -Conduct blending seminars for consumers and trade guests. -Facilitate tours and tastings as well as representing Clos du Bois Winery at offsite accounts.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Teacher
      • Nov 2008 - Aug 2010

      -Provide a positive and encouraging environment for youth. -Prepare lesson plans for after school group activities, averaging about 2 per week. -Assist site director with child care program development and supervision of children. -Provide a positive and encouraging environment for youth. -Prepare lesson plans for after school group activities, averaging about 2 per week. -Assist site director with child care program development and supervision of children.

Education

  • Sonoma State University
    Business, Wine Industry Strategies
    2006 - 2010

Community

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