Director of Client Experience (CX)

• Apr 2022 - Present

Leading a team of talented client experience professionals that help brands execute strategic digital initiatives within their organization.Commerce is our North Star. Northern provides integrated solutions for brands navigating digital transformation. Adobe Commerce, Acquia, Salesforce, Shopify, Big Commerce, Drupal, Digital Marketing, and more.

Account Director

• Jan 2021 - Apr 2022

As Digital Echidna continues to become part of Northern Commerce, I have transitioned to the role of Account Director leading a team of account managers and coordinators within the organization. As Account Director at Northern Commerce, I develop and maintain long-term relationships with our clients. With over 12 years experience in the industry, I help our clients execute strategic digital initiates (projects) within their organization. Including, but not limited to: Commerce, CMS, DXP, Digital Ads, Email Marketing, SEO, and more.Northern Commerce is Canada's leading and fastest growing Commerce agency. We provide full-service digital marketing solutions and deliver enterprise omni-channel Commerce solutions for retailers, manufacturers, and wholesalers around the world.

Senior Account Manager

• 2018 - 2021

Account Manager

• 2014 - 2018

Digital Project Manager

• 2009 - 2014

Account Manager

• 2014 - Present

With over 8 years experience executing digital projects, I have worked with some of Digital Echidna’s largest clients building long-term relationships and helping each client determine the most effective way to be communicating online. I am Digital Echidna’s Post Secondary Education (PSE) Project Consultant and I am a Certified Drupal Site Builder. Although my clients span a variety of business sectors, I work with the majority of our PSE clients including Fanshawe College, Mohawk College, Dartmouth College, and SUNY’s Oneonta and Maritime Colleges.

Digital Project Manager

• 2009 - 2014

Primary responsibilities included; client relations, project management, digital marketing and communications. More specifically, my responsibilities included:Advising clients on the most suitable digital marketing strategies for their needs. Marketing mix includes website, application and Intranet redesign and development, copywriting, online advertising, social media and guidance in general best practice solutions for communicating online.Project management, scheduling and budgeting. Content strategy, planning for, managing and editing website copy for clients.Website and database management using various content management systems (CMS).Client relations, marshalling client requests daily, working as a liaison between the client and development team.

Co-Director, Professional Development

• 2014 - 2016

Responsible for the planning, coordinating and implementation of IABC London Chapter’s Professional Development event series for the 2014/15 and 2015/16 seasons. Responsible for the planning, coordinating and implementation of IABC London Chapter’s Professional Development event series for the 2014/15 and 2015/16 seasons.

Planning Committee Member, Virtuoso Awards

• 2012 - 2014

Responsible for the planning, coordinating and implementation of IABC London Chapter’s Virtuoso Awards Gala (2012/13 and 2013/14 seasons) along with a team of associates. Responsible for the planning, coordinating and implementation of IABC London Chapter’s Virtuoso Awards Gala (2012/13 and 2013/14 seasons) along with a team of associates.

Board Member, Marketing & Communications Chair

• 2011 - 2014

The Canadian Club of London strives to share and promote a passion for Canada everyday. Established in 1906, The Canadian Club of London is one of London’s oldest organizations. Each month from September to June the club brings prominent Canadians to the city to speak on topical issues of national and international interest in the arts, history, business, finance, education, law and politics.Responsible for overseeing the Canadian Club of London’s marketing and communications strategy. The Canadian Club of London strives to share and promote a passion for Canada everyday. Established in 1906, The Canadian Club of London is one of London’s oldest organizations. Each month from September to June the club brings prominent Canadians to the city to speak on topical issues of national and international interest in the arts, history, business, finance, education, law and politics.Responsible for overseeing the Canadian Club of London’s marketing and communications strategy.