Erin Beggs

Associate Partner at Whereto - Research based consultancy driving change
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Skills

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Bio

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Credentials

  • Certificate in Executive Management and Development
    AGSM @ UNSW Business School
    Nov, 2020
    - Nov, 2024
  • Digital Strategy Program
    AGSM @ UNSW Business School
    Nov, 2020
    - Nov, 2024
  • Developing Data Strategy
    AGSM @ UNSW Business School
    Jun, 2020
    - Nov, 2024
  • Leading an Organisation through Dynamic Environments
    AGSM @ UNSW Business School
    Jan, 2020
    - Nov, 2024
  • Implementing Strategy for Results
    AGSM @ UNSW Business School
  • Leading Change
    AGSM @ UNSW Business School
  • Negotiations Essentials
    AGSM @ UNSW Business School

Experience

  • Whereto Research based consultancy - driving change
    • Australia
    • Market Research
    • 1 - 100 Employee
    • Associate Partner
      • Sep 2023 - Present

  • Strategic Design Partners
    • Director
      • May 2022 - Present

      Strategic Design Partners is a Research, Cultural Forecasting and Strategic Design practice working with major global brands, governments and communities to reimagine, reshape and revitalise businesses and organisations across Customer Experience, Growth, Product, Brand and Market Strategy, System and Service Design, Human Centred Co Design, Transition and Innovation. Strategic Design Partners is a Research, Cultural Forecasting and Strategic Design practice working with major global brands, governments and communities to reimagine, reshape and revitalise businesses and organisations across Customer Experience, Growth, Product, Brand and Market Strategy, System and Service Design, Human Centred Co Design, Transition and Innovation.

  • NSW Department of Education
    • Australia
    • Education Management
    • 700 & Above Employee
    • Design and Innovation Lead | Transformation
      • Apr 2022 - Sep 2023

  • The Leading Edge
    • Sydney, Australia
    • Managing Partner
      • Jun 2019 - Apr 2022

  • Ipsos
    • France
    • Market Research
    • 700 & Above Employee
    • Director
      • Oct 2013 - Jun 2019

      Erin leads the Sydney IPSOS Qualitative Research team. She is a highly experienced multi methodology researcher, and brings a unique mix of skill, passion, experience and perspective to all her work in consumer and user research, and consulting across brand, communications, innovation and strategic design. She is dedicated to the transformative impact that thoughtful and innovative, human centred research can make in her clients’ businesses. Erin’s insights expertise areas have a strong immersive and design focus including user experience, observation and ethnography, interviewing, co creation, semiotics and language analysis, and journey mapping. Erin has experience in a wide range of sectors including Healthcare, Ageing, Education, Not for Profit, Banking and Finance, Insurance, Technology, FMCG, and Pharmaceutical. Erin works at a strategic level with her clients, usually working with Senior Management and Executive to manage the business response to disruption and transformation within categories. Show less

  • Cultureplay Research and Forecasting
    • Co Founder | Director
      • Sep 2010 - Oct 2013

      Cultureplay is a unique trends, foresight & strategy agency delivering rich, reflective analysis of contemporary culture to drive consumer, brand and organisational value. Cultureplay is a unique trends, foresight & strategy agency delivering rich, reflective analysis of contemporary culture to drive consumer, brand and organisational value.

  • Synovate
    • Market Research
    • 700 & Above Employee
    • Account Director
      • Apr 2003 - Apr 2010

  • Macquarie University
    • Australia
    • Higher Education
    • 700 & Above Employee
    • International Marketing Manager
      • 1998 - 2000

  • National Centre for English Language Teaching and Research
    • Macquarie University
    • Marketing Manager
      • 1995 - 1998

  • VSO
    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • International Development Volunteer
      • 1989 - 1992

Education

  • AGSM @ UNSW Business School
    Master of Business Administration MBA | Social Impact | Currently Completing
    2023 -
  • University of Technology Sydney
    Graduate Certificate in Social and Service Design, Distinction
    2021 - 2021
  • AGSM @ UNSW Business School
    Certificate of Executive Management and Development
    2020 - 2020
  • Marketing Week Mini MBA with Mark Ritson
    Mini MBA in Brand Management, Brand Management
    2020 - 2020
  • The University of Western Australia
    Master of Marketing, Marketing/Marketing Management, General
    2002 - 2002
  • Macquarie University
    Post Graduate Diploma Applied Linguistics, Critical Linguistics, Sociolinguistics, Semiotics
    1998 - 1998
  • Macquarie University
    Bachelor of Arts Linguistics, Politics, Anthropology, Applied Linguistics
    1987 - 1987

Community

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