Erin Casto

Product Marketing Manager at OpenMethods
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Cleveland

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Manager
      • Jan 2022 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Manager
      • Sep 2020 - Dec 2021

      Coordinate go-to-market strategies with Sales, Product, Customer Success, and Marketing to create strategic positioning and messaging for product consumption. I worked to initiate an adoption-focused mentality by partnering with the Customer Success team to increase product adoption 15% by crafting value proposition pitch decks and success metric use cases. I also implemented an in-app messaging solution to target our user personas with new feature and functionality announcements and best practices, onboard new users to the platform, and facilitate customer success touchpoints. The in-app messaging has a current 80% consumption rate with our client base. Show less

    • Content Strategist
      • Sep 2019 - Sep 2020

      Owned the strategy, vision, and execution for migrating 13,000 unique URLs from two standalone CMS platforms into a single platform. This consisted of auditing current content, creating a more usable content architecture, re-targeting documentation for specific personas, and implementing tagging strategy. The migration resulted in a cost savings of $45,000/yr and increased the help content site searchability from 61% to 94%.

    • Technical Writing Manager
      • Jan 2018 - Sep 2019

      Managed a team of two Technical Writers responsible for the enterprise software documentation suite. While managing the team, I increased the team’s visibility within the organization by implementing a documentation review workflow, created and maintained the departmental style guide, and developed quality improvement metrics. I also mentored a Technical Writing intern to a full-time Associate Technical Writer position.

    • Technical Writer
      • Feb 2016 - Jan 2018

      Developed a team-wide content strategy for each product release to ensure all deliverables are identified, tracked, and completed. I also took over the admin role for the CMS platform, and partnered with the vendor to establish KPIs, complete content audits, and monitor the site health.

  • Private Tutor
    • Uniontown, OH
    • Tutor
      • Jun 2015 - May 2016

      Worked one-on-one with four students on ACT, SAT and college essay prep. Each student received individualized lesson plans and activities based on their learning goals and academic abilities. I increased reading comprehension an average of two grade levels, increased ACT scores by seven points, increased SAT scores by 200 points, and helped prep essay that led to admission to a top 50 university Worked one-on-one with four students on ACT, SAT and college essay prep. Each student received individualized lesson plans and activities based on their learning goals and academic abilities. I increased reading comprehension an average of two grade levels, increased ACT scores by seven points, increased SAT scores by 200 points, and helped prep essay that led to admission to a top 50 university

  • Oakdale High School
    • Ijamsville, MD
    • Student Teacher
      • Feb 2015 - Jun 2015

      Instructed a diverse student population of 9th grade English honors and 11th grade English merit courses during the spring 2015 semester. I spent the semester collaborating with faculty on an interdisciplinary level to create cross-cutting learning themes and produced case studies on teaching and learning scenarios. I also participated in a professional development seminar on integrating technology in the classroom. Instructed a diverse student population of 9th grade English honors and 11th grade English merit courses during the spring 2015 semester. I spent the semester collaborating with faculty on an interdisciplinary level to create cross-cutting learning themes and produced case studies on teaching and learning scenarios. I also participated in a professional development seminar on integrating technology in the classroom.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • QA Analyst/Technical Writer
      • Apr 2014 - Jan 2015

      (Avaya contract bought out by Camber Corporation) Lead QA testing efforts for the US Courts electronic docketing system. During my tenure, I worked closely with a team of analysts, developers, and court personnel to identify requirements, create and edit design documentation, facilitate peer reviews, and test and resolve issues. I also created and published an internal wiki site that tracked the project schedule, provided quick hitters and internal guidelines, housed test cases and their completion rate, and cross-referenced open QA bugs and features. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • QA Analyst
      • Jun 2013 - Apr 2014

      Lead QA testing efforts for the US Courts electronic docketing system. During my tenure, I worked closely with a team of analysts, developers, and court personnel to identify requirements, create and edit design documentation, facilitate peer reviews, and test and resolve issues. I also created and published an internal wiki site that tracked the project schedule, provided quick hitters and internal guidelines, housed test cases and their completion rate, and cross-referenced open QA bugs and features. Show less

    • United States
    • Truck Transportation
    • 700 & Above Employee
    • In Flight Specialist
      • Jul 2011 - Jun 2013

      Oversaw and served as the customer point-of-contact for temperature-sensitive international and domestic shipments. I elevated the role by partnering with Human Resources Learning and Performance Group to create a series of training manuals that were used in a departmental restructure and new-hire training. I also researched and partnered with shipping vendors for containerized solutions to meet the needs of various customer shipment sizes – from small package to freight. During my time at FedEx, I also established myself as the go-to employee for capturing normative processes in customer and shipment-specific SOPs and white papers. Show less

Education

  • Grand Canyon University
    Master’s Degree, Secondary Education and Teaching
    2013 - 2015
  • Kent State University
    Bachelor of Arts - BA, English Language and Literature/Letters
    2005 - 2010

Community

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