Erin LaPrade
Digital Strategy Manager at Compass Media LLC- Claim this Profile
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Bio
Credentials
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Google My Business
Google AdsNov, 2022- Nov, 2024 -
Google Ads Display Certification
Google AdsNov, 2022- Nov, 2024 -
Google Analytics Certification
Google AdsNov, 2022- Nov, 2024 -
Google Ads Search Certification
Google AdsSep, 2022- Nov, 2024 -
Google Ads Video Certification
Google AdsSep, 2022- Nov, 2024 -
Introducing InDesign
Lynda.comApr, 2016- Nov, 2024 -
WordPress DIY: Setting Up WordPress
Lynda.comApr, 2016- Nov, 2024 -
iMovie 11 Essential Training
Lynda.comApr, 2016- Nov, 2024 -
Introducing Illustrator
Lynda.comMar, 2016- Nov, 2024 -
Introducing Photoshop: Design
Lynda.comFeb, 2016- Nov, 2024
Experience
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Compass Media LLC
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Advertising Services
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1 - 100 Employee
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Digital Strategy Manager
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Aug 2023 - Present
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Digital Campaign Manager
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May 2022 - Aug 2023
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Digital Campaign Specialist
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Sep 2021 - Apr 2022
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The Club, Inc.
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United States
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Hospitality
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1 - 100 Employee
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Member Events and Social Media Coordinator
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Jun 2019 - May 2020
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Greater Birmingham Humane Society
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United States
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Veterinary Services
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1 - 100 Employee
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Marketing Coordinator
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Nov 2018 - May 2019
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Dreamland Bar-B-que
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United States
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Restaurants
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1 - 100 Employee
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Regional Marketing Specialist
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Aug 2017 - Aug 2018
• Execute marketing and public relations campaigns in designated markets• Optimize Google Search and Display AdWords Campaigns to maximize ROI• Utilize Google Analytics to determine advertising ROI and support marketing planning• Assist in the production of Training/Marketing videos and photography• Develop digital marketing elements such as social media, e-mail andnewsletters• Create press releases and talking points for media appearances, meetings and presentations• Develop Brand Manual and maintain standards to ensure brand protection• Assist in planning and executing marketing events – internal and external• Act as liaison with media outlets, advertisers, marketing companies and public relations firms Show less
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Marketing Intern
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May 2017 - Aug 2017
• Developed and maintained Brand Décor package• Handled charitable donation requests• Communicated marketing plans to store General Managers• Ensured all in-store promotional campaigns and print collateral are consistent with Brand Manual standards, Local marketing guide and Local Sales and Marketing Calendar• Represented Dreamland restaurant and brand as a local spokesperson at event and media appearances
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Waitress
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Feb 2015 - Jul 2017
Manage a customer base and allow for them to have the best experience possible.
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Three Lil Pigs Barbeque
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United States
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Restaurants
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1 - 100 Employee
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Waitress
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Dec 2012 - Aug 2013
Learned to efficiently multitask and maintain a high quality of service. This job also helped to teach me time management skills and first introduced me to the field of Public Relations. Learned to efficiently multitask and maintain a high quality of service. This job also helped to teach me time management skills and first introduced me to the field of Public Relations.
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The Limited
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United States
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Retail
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500 - 600 Employee
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Sales Associate
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May 2011 - Sep 2011
Managed inventory and checked availability and quality of products. Handled cash and credit card transactions, discounts, and returns. Answered customers’ questions and concerns and promoted the brand experience. Managed inventory and checked availability and quality of products. Handled cash and credit card transactions, discounts, and returns. Answered customers’ questions and concerns and promoted the brand experience.
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Education
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University of Alabama
Bachelor’s Degree, Public Relations, Consumer Sciences, and Computing Technology and Applications -
Lord Botetourt High School