Erin LaPrade

Digital Strategy Manager at Compass Media LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Daphne, Alabama, United States, US

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Bio

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Credentials

  • Google My Business
    Google Ads
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Ads
    Nov, 2022
    - Nov, 2024
  • Google Analytics Certification
    Google Ads
    Nov, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    Sep, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google Ads
    Sep, 2022
    - Nov, 2024
  • Introducing InDesign
    Lynda.com
    Apr, 2016
    - Nov, 2024
  • WordPress DIY: Setting Up WordPress
    Lynda.com
    Apr, 2016
    - Nov, 2024
  • iMovie 11 Essential Training
    Lynda.com
    Apr, 2016
    - Nov, 2024
  • Introducing Illustrator
    Lynda.com
    Mar, 2016
    - Nov, 2024
  • Introducing Photoshop: Design
    Lynda.com
    Feb, 2016
    - Nov, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategy Manager
      • Aug 2023 - Present

    • Digital Campaign Manager
      • May 2022 - Aug 2023

    • Digital Campaign Specialist
      • Sep 2021 - Apr 2022

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Member Events and Social Media Coordinator
      • Jun 2019 - May 2020

    • United States
    • Veterinary Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Nov 2018 - May 2019

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Regional Marketing Specialist
      • Aug 2017 - Aug 2018

      • Execute marketing and public relations campaigns in designated markets• Optimize Google Search and Display AdWords Campaigns to maximize ROI• Utilize Google Analytics to determine advertising ROI and support marketing planning• Assist in the production of Training/Marketing videos and photography• Develop digital marketing elements such as social media, e-mail andnewsletters• Create press releases and talking points for media appearances, meetings and presentations• Develop Brand Manual and maintain standards to ensure brand protection• Assist in planning and executing marketing events – internal and external• Act as liaison with media outlets, advertisers, marketing companies and public relations firms Show less

    • Marketing Intern
      • May 2017 - Aug 2017

      • Developed and maintained Brand Décor package• Handled charitable donation requests• Communicated marketing plans to store General Managers• Ensured all in-store promotional campaigns and print collateral are consistent with Brand Manual standards, Local marketing guide and Local Sales and Marketing Calendar• Represented Dreamland restaurant and brand as a local spokesperson at event and media appearances

    • Waitress
      • Feb 2015 - Jul 2017

      Manage a customer base and allow for them to have the best experience possible.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Waitress
      • Dec 2012 - Aug 2013

      Learned to efficiently multitask and maintain a high quality of service. This job also helped to teach me time management skills and first introduced me to the field of Public Relations. Learned to efficiently multitask and maintain a high quality of service. This job also helped to teach me time management skills and first introduced me to the field of Public Relations.

    • United States
    • Retail
    • 500 - 600 Employee
    • Sales Associate
      • May 2011 - Sep 2011

      Managed inventory and checked availability and quality of products. Handled cash and credit card transactions, discounts, and returns. Answered customers’ questions and concerns and promoted the brand experience. Managed inventory and checked availability and quality of products. Handled cash and credit card transactions, discounts, and returns. Answered customers’ questions and concerns and promoted the brand experience.

Education

  • University of Alabama
    Bachelor’s Degree, Public Relations, Consumer Sciences, and Computing Technology and Applications
    2013 - 2017
  • Lord Botetourt High School
    2009 - 2013

Community

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