Erin Gasperi, MBA
Social Media Strategist at Voice Systems Engineering- Claim this Profile
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Bio
Sharon Donaghey
Erin is a force! She has played such a crucial role innovating our talent brand's vision and strategy. Her efforts have transformed our social media reach and engagement, helping us better attract and retain top talent. Erin sets the bar high, always holding herself to the highest standards through her strong communication and organizational skills. She excels at knowing how to bring people together, always ensuring that the right people are involved in the right conversations to achieve the best possible outcome. She exudes ambition in all that she does, often seeing opportunity and going after it proactively when she knows she can contribute great value. I am excited to watch Erin continue to grow and achieve great things at VSE and consider myself lucky to work with such a bright and fun person.
Jessica Horvath
Erin brings a passion for the brands she works on and puts a great amount of thought into every piece of a marketing campaign. She's extremely results-oriented, in that if something isn't producing the desired outcome or better, it needs to change immediately. I worked very closely with Erin & her attention to detail and perfect balance between creativity and practicality always impressed me.
Sharon Donaghey
Erin is a force! She has played such a crucial role innovating our talent brand's vision and strategy. Her efforts have transformed our social media reach and engagement, helping us better attract and retain top talent. Erin sets the bar high, always holding herself to the highest standards through her strong communication and organizational skills. She excels at knowing how to bring people together, always ensuring that the right people are involved in the right conversations to achieve the best possible outcome. She exudes ambition in all that she does, often seeing opportunity and going after it proactively when she knows she can contribute great value. I am excited to watch Erin continue to grow and achieve great things at VSE and consider myself lucky to work with such a bright and fun person.
Jessica Horvath
Erin brings a passion for the brands she works on and puts a great amount of thought into every piece of a marketing campaign. She's extremely results-oriented, in that if something isn't producing the desired outcome or better, it needs to change immediately. I worked very closely with Erin & her attention to detail and perfect balance between creativity and practicality always impressed me.
Sharon Donaghey
Erin is a force! She has played such a crucial role innovating our talent brand's vision and strategy. Her efforts have transformed our social media reach and engagement, helping us better attract and retain top talent. Erin sets the bar high, always holding herself to the highest standards through her strong communication and organizational skills. She excels at knowing how to bring people together, always ensuring that the right people are involved in the right conversations to achieve the best possible outcome. She exudes ambition in all that she does, often seeing opportunity and going after it proactively when she knows she can contribute great value. I am excited to watch Erin continue to grow and achieve great things at VSE and consider myself lucky to work with such a bright and fun person.
Jessica Horvath
Erin brings a passion for the brands she works on and puts a great amount of thought into every piece of a marketing campaign. She's extremely results-oriented, in that if something isn't producing the desired outcome or better, it needs to change immediately. I worked very closely with Erin & her attention to detail and perfect balance between creativity and practicality always impressed me.
Sharon Donaghey
Erin is a force! She has played such a crucial role innovating our talent brand's vision and strategy. Her efforts have transformed our social media reach and engagement, helping us better attract and retain top talent. Erin sets the bar high, always holding herself to the highest standards through her strong communication and organizational skills. She excels at knowing how to bring people together, always ensuring that the right people are involved in the right conversations to achieve the best possible outcome. She exudes ambition in all that she does, often seeing opportunity and going after it proactively when she knows she can contribute great value. I am excited to watch Erin continue to grow and achieve great things at VSE and consider myself lucky to work with such a bright and fun person.
Jessica Horvath
Erin brings a passion for the brands she works on and puts a great amount of thought into every piece of a marketing campaign. She's extremely results-oriented, in that if something isn't producing the desired outcome or better, it needs to change immediately. I worked very closely with Erin & her attention to detail and perfect balance between creativity and practicality always impressed me.
Credentials
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Advanced Social Media Strategy Training and Certification
HootsuiteJun, 2020- Oct, 2024 -
SEO: Keyword Strategy
LinkedInDec, 2019- Oct, 2024 -
WordPress: SEO
LinkedInDec, 2019- Oct, 2024 -
Universal Principles of Design
LinkedInJun, 2016- Oct, 2024 -
PPC Certification
Direct Marketing AssociationMay, 2014- Oct, 2024
Experience
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Voice Systems Engineering
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United States
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Consumer Services
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1 - 100 Employee
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Social Media Strategist
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Nov 2020 - Present
As VSE’s Social Media Strategist, I establish and lead their social media strategy. My strategic areas of oversight include: -Expanding brand presence and engagement on social media through crafting unique online programming and content that aligns with the content strategy.-Monitoring the interactions of the social media service representative and providing direction on the responses to customers and fans.-Analyzing and reporting on the social media initiatives.-Creating relevant content and conversation on the various platforms.-Monitoring our social network followers to understand and grow the follower base.-Supporting and aligning with the brand positioning of our services through our social media channels.-Using social media to stimulate service trial, visits to the website, and new and existing customer purchases.-Developing, executing, and overseeing the Influencer marketing program-Staying abreast of the Influencer marketing landscape, staying on top of trends, and implementing changes as needed.-Analyzing Influencer campaign performance to provide valuable insights to appropriate role holders and maintain internal benchmarks.VSE is a high-growth technology company that utilizes its proprietary data driven software solution, to power and serve businesses. We invest in start-ups and other dynamic businesses, most notably Expert Link, which provides expert psychic services to a broad range of audiences. We are a holacractic organization that empowers and energizes high-performing individuals to achieve greatness. Our team-first environment provides an opportunity for exponential growth. We like to shake things up to make sure we are doing things the best way possible, with the right people in the right roles.
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Social Media Manager
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Jan 2017 - Nov 2020
As a Social Media Manager, I generated, edited, published, and shared compelling content that builds meaningful connections and encourages community members to take action and engage.
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Marketing Coordinator, VSE, Inc.
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Feb 2014 - Jan 2017
As the Marketing Coordinator, I executed a wide variety of details that involve direct marketing, email campaigns, customer communications, promotions and other marketing plans targeted to our existing customer base. I also assisted with the creation of monthly promotions calendar for all brands.
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Harte Hanks
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United States
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Advertising Services
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700 & Above Employee
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Campaign Manager
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May 2013 - Feb 2014
As a Campaign Manager, I focused on creating external email campaigns for various clients. As a Campaign Manager, I focused on creating external email campaigns for various clients.
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Education
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2007 - 2012
Penn State University
Bachelor of Arts (B.A.), Broadcast Journalism -
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Strayer University
Master of Business Administration - MBA, Marketing
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