Founding Team, Marketing Lead

• Jul 2022 - Present

Sell more on your website. Instantly. Sell more on your website. Instantly.

Founder

• Sep 2019 - Present

"We take the ICKY out of video" Vicky is a self-described digital video farm that utilizes a vetted network of 350+ professional actors and writers to create original digital and social video at the rate people consume it for the cost that makes sense for the internet. "We take the ICKY out of video" Vicky is a self-described digital video farm that utilizes a vetted network of 350+ professional actors and writers to create original digital and social video at the rate people consume it for the cost that makes sense for the internet.

Marketing Strategist & Consultant

• Jan 2015 - Present

Cofounder & CEO

• Jan 2018 - Apr 2019

"QVC for millennials" A SaaS platform that combined link tracking technology and embeddable video to activate social commerce for companies "QVC for millennials" A SaaS platform that combined link tracking technology and embeddable video to activate social commerce for companies

Marketing Director

• Jan 2013 - Jan 2017

• Led marketing department and was directly responsible for subscription and revenue growth, CAC reduction and increase of new customers• Led and managed all integrated marketing channels, including: digital marketing, social media, content marketing, paid advertising, e-mail, SEO strategy and implementation, branding, website management, media buys, direct mail marketing, case studies, and press releases• Create focused, concise and engaging campaigns for various platforms and multiple targeted demographics• Establish strategic and community partnerships with local organizations and leaders to help increase awareness and engagement with residents of the greater Los Angeles region• Track and analyze data from Google AdWords, Google Analytics, Facebook Advertising, email marketing software and phone sales reports to assess and augment conversion of key performance indicators• Write weekly article for local newspaper promoting organization’s productions and educational outreach programs• Manage annual marketing budget of $2M and supervise a three-person team• Directly responsible for marketing and audience development strategy for three of the company’s ten highest grossing productions• Average Y/Y revenue growth of 46% Show less

Marketing Manager

• Jan 2010 - Dec 2012

Hired to integrate digital, social media, content and email marketing into the company's marketing plan.

Copy Editor

• Jan 2008 - Aug 2008

• Edited and modified errors in spelling, punctuation, syntax, and consistency. • Proofread lead editor’s copy • Directly responsible for editorial department’s understanding and execution of publication’s style and editorial policies • Strong understanding and application of Associated Press Stylebook • Edited and modified errors in spelling, punctuation, syntax, and consistency. • Proofread lead editor’s copy • Directly responsible for editorial department’s understanding and execution of publication’s style and editorial policies • Strong understanding and application of Associated Press Stylebook

Marketing Assistant

• 2007 - 2007

• Direct support to National Marketing Director • Designing company flyers, email blasts and other marketing materials requested. • Created copy for marketing campaign of a new product line • Direct support to National Marketing Director • Designing company flyers, email blasts and other marketing materials requested. • Created copy for marketing campaign of a new product line