Experience

Addison Biological Laboratory, Inc.

• United States
• Veterinary Services
• 1 - 100 Employee

• Chief Operating Officer

  • Oct 2020 - Present

  Improving the lives of animals through innovative and exclusive veterinary technologies Improving the lives of animals through innovative and exclusive veterinary technologies



Vetoquinol

• India
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Country Manager

  • May 2016 - Sep 2020

  I am very proud of the mayor improvements establishing solid best business and commercial practices that will allow the team to continue their journey of profitable growth. For this I was awarded the 2019 Vetoquinol Recognition for Exceptional Contribution. I am very proud of the mayor improvements establishing solid best business and commercial practices that will allow the team to continue their journey of profitable growth. For this I was awarded the 2019 Vetoquinol Recognition for Exceptional Contribution.



Water Street Healthcare Partners

• United States
• Investment Management
• 1 - 100 Employee

• Executive Advisor in Animal Health

  • Dec 2014 - Mar 2018

  Water Street, a private equity firm, engages executives with deep expertise in our healthcare sectors to support initiatives that will expand our companies and our presence in key markets. My role is to support the Animal Health team. Water Street, a private equity firm, engages executives with deep expertise in our healthcare sectors to support initiatives that will expand our companies and our presence in key markets. My role is to support the Animal Health team.



FACTA Consulting, LLC

• United States
• Business Consulting and Services

• Founder and Managing Member

  • Jun 2015 - Jun 2017

  After a very successful international career in the pharmaceutical animal health market, Dr. Martinez is leveraging his accumulated knowledge gathered through years of managing companies in Mexico, Brazil, Colombia, Costa Rica, Australia, New Zealand, South Africa and most recently USA and Canada to begin a new trajectory in consulting. The Global Animal Health Industry will now have access to a reliable, result-oriented expert, with high integrity and commitment - no matter how sensitive or complex the task may be. About FACTA Consulting, LLC The name was Inspired by the latin phrase “facta non verba” meaning “deeds, not words”. Its meaning indicates that a person´s words will not have value until the actions they represent are executed. Show less



Aratana Therapeutics Inc.

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Strategy Consultant

  • Aug 2015 - Feb 2016

  Working directly with Steven St. Peter, MD and his Executive Team in support of the OUS strategy. Played a key role in the selection process with the excellent outcome of Elanco being the commercial partner. Working directly with Steven St. Peter, MD and his Executive Team in support of the OUS strategy. Played a key role in the selection process with the excellent outcome of Elanco being the commercial partner.



Virbac

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• President & CEO North America

  • Jul 2004 - Mar 2014

  Led the US and Canadian operation with an executive team comprised of: President US Commercial Operations, CFO, EVP Industrial Operations, VP Human Resources, VP R&D, VP Business Development and General Manager for the Canadian operation. During tenure net revenue grew by 72.3%, margin by 134.4% and EBIT by 230%. Doubled the size of the veterinary business in the US and Canada. Developed and implemented a Strategic Plan to significantly grow Virbac business in area, supported by three main objectives: Grow Revenue, Build Talent and Continuous Improvement. Significantly expanded the manufacturing and R&D facilities and renovated office space. Transitioned the company through an SEC investigation while maintaining morale and results. Re-instated into NASDAQ and subsequently bought out minority shareholders in November 2006. Served, for ten years, as member of the Global Strategic Committee and led growth strategies and divestitures that were critical to profitability and cash generation. Show less

• Area Director South Africa-New Zealand-Australia (SANZA)

  • Jul 2003 - Jul 2004

  Executed a smooth transition from the founder of Virbac Australia, which included significant changes in the structure leading to a more dynamic and responsive company. Managed Virbac Australia with General Managers of New Zealand and South Africa.Reinforced the collaboration with headquarters in France.Managed the Implementation of an ERP in Australia and New Zealand.

• Regional Director for Latin America

  • Oct 1997 - Jun 2003

  Reorganized Brazilian affiliate by outsourcing large animal business unit while still receivingrevenue which led to significant improvement in cash and profits.Established an R&D unit in 1999 and developed products that resulted in an excess of $1million USD in 2002.Expanded into region and established offices in Colombia for Andean countries and in CostaRica for Central America. Evaluated and negotiated potential acquisitions in Argentina. Acquired a company in Colombia and in Costa Rica in 2002. Show less

• General Manager Virbac Mexico

  • Jan 1994 - Jun 2003

  Grew sales from $4 to $18 million USD from 1994 to 2002.Oversaw profit oriented growth with EBIT of 25%.Paid Dividends each year since 2000Completed refurbishment of production facilities, warehouse and offices. Totally self-financed.Market leader in Companion Animal Vaccines.



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Director of Sales and Marketing

  • Oct 1989 - Jan 1994

  Responsible for sales and marketing activities in Mexico, Central America and the Caribbean. Served as Advisor to the Board of Directors in the acquisition of a Mexican company specializing in biologicals and pharmaceuticals for poultry, complementing the product offerings and boosting sales and profits. Held key role in the merger process. Responsible for sales and marketing activities in Mexico, Central America and the Caribbean. Served as Advisor to the Board of Directors in the acquisition of a Mexican company specializing in biologicals and pharmaceuticals for poultry, complementing the product offerings and boosting sales and profits. Held key role in the merger process.



Elanco

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• National Sales Manager

  • Jun 1987 - Oct 1989

  Reorganized sales structure resulting in improved field presence and reduced operating expenses, yielding a 5% increase in profits. Reorganized sales structure resulting in improved field presence and reduced operating expenses, yielding a 5% increase in profits.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Human Resources Manager

  • Oct 1985 - May 1987

  Responsible for recruiting, selection, training, development and retention of all personnel. Average annual staff 540. Responsible for recruiting, selection, training, development and retention of all personnel. Average annual staff 540.

• Product Manager

  • Jan 1983 - Sep 1985

  Responsible for the Swine and Poultry product lines.

• Technical Sales Coordinator

  • Apr 1981 - Dec 1982

  Managed the sales and technical services for key national customers for the anticoccidial agent Coban.



Private Practive

• Mental Health Care
• 1 - 100 Employee

• DVM

  • Jul 1979 - Mar 1981

  Small Animals Small Animals