Experience

GOALS

• Sweden
• Computer Games
• 1 - 100 Employee

• UX Director

  • Sep 2023 - Present



Fall Damage

• Sweden
• Computer Games
• 1 - 100 Employee

• UX Director

  • Dec 2021 - Sep 2023

  Moving from large AAA teams to a smaller indie team has allowed me to challenge and grow my skills as a design leader in whole new ways. I built the UX team from the ground up and established the process and culture around working with UX inside the studio. ■ Key responsibilities ⋆ Hiring and growing the UI Art and UX Design team. ⋆ Day to day leadership, planning and design inside the UX team. ⋆ Established UX and UI Art Direction for the studio's first large project. ⋆ Worked closely with other Game Directors on larger product vision around live service and engagement. ⋆ Mentoring of artists and designers across disciplines. Show less



DICE (EA Digital Illusions CE AB)

• Sweden
• Computer Games
• 300 - 400 Employee

• Lead Designer - UX & Engagement

  • Mar 2013 - Dec 2021

  At EA I spent a near decade leading teams of designers primarily in the Battlefield franchise. I was an active member of the larger EA UX community and worked with teams across studios to improve UX process and culture inside the organization. ■ Lead UX Designer - Battlefield 2042 ⋆ Lead the UX on the project from conception to shipping. ⋆ Day to day leadership over a team of 6 UX Designers. ⋆ Collaborated with UI Art Director on overall UI vision of project. ⋆ Project coordination and planning with other discipline leads across multiple teams and studios. ■ Lead Engagement Designer - Battlefield V ⋆ Established product vision for retention, monetization and live service features. ⋆ Day to day leadership over a team of 7 Game Designers. ⋆ Worked closely with studio leadership and marketing & analytics to set direction of projects live service. ■ Lead UX Designer - Battlefield 1 ⋆ Lead the UX on the project from conception to shipping. ⋆ Day to day leadership over a team of 3 UX Designers. ⋆ Collaborated with UI Art Director on overall UI vision of project. ⋆ Project coordination and planning with other discipline leads across multiple teams and studios. ■ Lead Designer - Unreleased Project ⋆ Lead the conceptualization and prototyping of a mobile companion title that never saw the light of day. ■ Lead Designer - Battlefield 4 Commander for Tablets ⋆ Started as UI Designer, transitioned into leading overall design of the project. ⋆ Lead efforts to create a consistent interaction language across devices for both companion and HD experience. ⋆ Shipped the first (and only) mobile title launched on the Frostbite Engine. Show less



The Mobile Life

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Interaction Designer / iOS Developer

  • Feb 2012 - Mar 2013

  Worked with mobile app projects from paper interaction design to full implementation. Worked closely with clients like Absolut Vodka, The Swedish Royal Court and Atlas Copco.■ Key responsibilities⋆ Meeting with clients to gather requirements and collect feedback during projects.⋆ Coordinating with both internal and external development partners on design and code reviews and hand-offs.⋆ Planning, project management and launching of apps on App Store.

• Intern

  • Sep 2011 - Jan 2012

  Writing my Master's thesis at The Mobile Life in Singapore, exploring user interactions in Augmented Reality environments.



Freerunner Interactive

• Software Development
• 1 - 100 Employee

• Consultant

  • Jun 2009 - Oct 2012

  Doing software development and design for iOS and the web, as well as interaction design and UX for various mobile solutions. Doing software development and design for iOS and the web, as well as interaction design and UX for various mobile solutions.



Swedish Armed Forces

• Armed Forces
• 700 & Above Employee

• ISDA

  • Jun 2004 - Apr 2005

  Computer Engineer in Field Command Computer Engineer in Field Command