Erik Bledsoe
Content Marketing Manager at Calyptia Inc.- Claim this Profile
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Topline Score
Bio
John Andrew Entwistle
Eric is a phenomenal writer and marketer. His ability to understand complex and technical topics speaks to how special of a mind he has. Truly a joy to work with in every respect.
John Andrew Entwistle
Eric is a phenomenal writer and marketer. His ability to understand complex and technical topics speaks to how special of a mind he has. Truly a joy to work with in every respect.
John Andrew Entwistle
Eric is a phenomenal writer and marketer. His ability to understand complex and technical topics speaks to how special of a mind he has. Truly a joy to work with in every respect.
John Andrew Entwistle
Eric is a phenomenal writer and marketer. His ability to understand complex and technical topics speaks to how special of a mind he has. Truly a joy to work with in every respect.
Credentials
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AWS Certified SysOps Administrator, Associate
Amazon Web Services (AWS)Apr, 2020- Nov, 2024 -
Amazon Web Services Cloud Practitioner
Amazon Web Services (AWS)Jan, 2019- Nov, 2024 -
Amazon Web Services Solutions Architect Associate
Amazon Web Services (AWS)Oct, 2019- Nov, 2024 -
Google Analytics
GoogleOct, 2020- Nov, 2024
Experience
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Calyptia
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United States
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Software Development
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1 - 100 Employee
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Content Marketing Manager
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May 2022 - Present
I joined Calyptia shortly after the announcement of their seed funding. I developed and implemented a strategic content plan to capitalize upon the popularity of Calyptia's widely used and adored open source project Fluent Bit and bring attention to the company and its products and services. I have written blog posts, white papers, press releases, thought leadership pieces, web copy, data sheets, and sales enablement materials. I also set up most of the marketing ops, including the CRM… Show more I joined Calyptia shortly after the announcement of their seed funding. I developed and implemented a strategic content plan to capitalize upon the popularity of Calyptia's widely used and adored open source project Fluent Bit and bring attention to the company and its products and services. I have written blog posts, white papers, press releases, thought leadership pieces, web copy, data sheets, and sales enablement materials. I also set up most of the marketing ops, including the CRM (HubSpot), lead scoring, and reporting. At various times I have run the social media and paid media accounts. Show less I joined Calyptia shortly after the announcement of their seed funding. I developed and implemented a strategic content plan to capitalize upon the popularity of Calyptia's widely used and adored open source project Fluent Bit and bring attention to the company and its products and services. I have written blog posts, white papers, press releases, thought leadership pieces, web copy, data sheets, and sales enablement materials. I also set up most of the marketing ops, including the CRM… Show more I joined Calyptia shortly after the announcement of their seed funding. I developed and implemented a strategic content plan to capitalize upon the popularity of Calyptia's widely used and adored open source project Fluent Bit and bring attention to the company and its products and services. I have written blog posts, white papers, press releases, thought leadership pieces, web copy, data sheets, and sales enablement materials. I also set up most of the marketing ops, including the CRM (HubSpot), lead scoring, and reporting. At various times I have run the social media and paid media accounts. Show less
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Scruffy City Press, LLC
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United States
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Book and Periodical Publishing
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Founder and Publisher
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Nov 2016 - Present
Founded a publishing company whose mission is to help established authors bring their out-of-print back catalogs into the digital era. It’s a side hustle/hobby, not a career change. Founded a publishing company whose mission is to help established authors bring their out-of-print back catalogs into the digital era. It’s a side hustle/hobby, not a career change.
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Coder
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United States
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Software Development
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1 - 100 Employee
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Technical Writer
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Apr 2020 - Apr 2022
Worked as part of the marketing team. Researched and wrote white papers, customer case studies, blog posts, video scripts, social media posts, and website copy. Developed and maintained an editorial calendar. Edited blog contributions by others. Oversaw content strategy and SEO efforts. Maintained and reported on KPIs.
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Interim Head of Marketing
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Nov 2021 - Mar 2022
Was asked to step into the interim role during a moment of transition for the company. Responsible for managing the day-to-day operations of the marketing team, devising and implementing a strategy to increase lead generation, and realigning visual elements with Coder's brand identity.
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Technical Writer / Solutions Architect
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Jun 2018 - Mar 2020
I was originally hired on a contract basis as a technical writer to document new processes as the company migrated its data warehouse to Amazon Web Services. As my knowledge and experience grew (earning multiple AWS certifications along the way), I joined the architecture team. Highlights: • Worked as part of a team of architects to design a greenfield data warehouse on AWS • Developed and presented proof of concepts for engineering processes and specifications • Planned and… Show more I was originally hired on a contract basis as a technical writer to document new processes as the company migrated its data warehouse to Amazon Web Services. As my knowledge and experience grew (earning multiple AWS certifications along the way), I joined the architecture team. Highlights: • Worked as part of a team of architects to design a greenfield data warehouse on AWS • Developed and presented proof of concepts for engineering processes and specifications • Planned and oversaw the migration of the team’s legacy archives from on-premises SharePoint 2010 to SharePoint 365 • Created a new documentation site with both a company-wide public-facing component and a private team-only component • Developed and implemented a taxonomy for content management within SharePoint • Documented engineering processes and specifications • Planned and developed training materials, tutorials, and end-user instructions for a variety of applications and AWS services Show less I was originally hired on a contract basis as a technical writer to document new processes as the company migrated its data warehouse to Amazon Web Services. As my knowledge and experience grew (earning multiple AWS certifications along the way), I joined the architecture team. Highlights: • Worked as part of a team of architects to design a greenfield data warehouse on AWS • Developed and presented proof of concepts for engineering processes and specifications • Planned and… Show more I was originally hired on a contract basis as a technical writer to document new processes as the company migrated its data warehouse to Amazon Web Services. As my knowledge and experience grew (earning multiple AWS certifications along the way), I joined the architecture team. Highlights: • Worked as part of a team of architects to design a greenfield data warehouse on AWS • Developed and presented proof of concepts for engineering processes and specifications • Planned and oversaw the migration of the team’s legacy archives from on-premises SharePoint 2010 to SharePoint 365 • Created a new documentation site with both a company-wide public-facing component and a private team-only component • Developed and implemented a taxonomy for content management within SharePoint • Documented engineering processes and specifications • Planned and developed training materials, tutorials, and end-user instructions for a variety of applications and AWS services Show less
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University of Tennessee
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Higher Education
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700 & Above Employee
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Director, Creative Communications
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Jul 2011 - Apr 2018
Managed a team of 19 creatives and served as the university’s award-winning in-house agency. Oversight included the university’s branding and marketing plans, website and social media, as well as alumni and research magazines. Provided counsel to the Vice Chancellor for Communications as a member of the senior staff. Highlights: • Managed transition of previous “academic” logo to nationally recognized Power T logo, uniting the academic and athletic identities and establishing brand… Show more Managed a team of 19 creatives and served as the university’s award-winning in-house agency. Oversight included the university’s branding and marketing plans, website and social media, as well as alumni and research magazines. Provided counsel to the Vice Chancellor for Communications as a member of the senior staff. Highlights: • Managed transition of previous “academic” logo to nationally recognized Power T logo, uniting the academic and athletic identities and establishing brand consistency • Implemented email marketing platform (Emma) for internal communications efforts • Implemented web content management system (WordPress), project management system (Teamwork), & digital asset management system (Asset Bank) for campus-wide usage • Oversaw development of campus’ first comprehensive branding campaign • Developed new quality assurance process for all work produced • Created a culture of measurement within the office, including the distribution of weekly and quarterly reports • Served on task force that updated and revised the university’s strategic plan • Worked with HR to develop a career path for staff that provided opportunities for promotion and professional growth • Successfully delivered over 600 projects per year
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Assistant Director, Creative Communications
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Jul 2006 - Jul 2011
Responsible for the university’s primary website and social media accounts. Managed a team of six and served as a strategic advisor for clients. Worked with web and print designers, writers, and editors to ensure consistency of messaging and visual identity for all projects. Oversaw the development and implementation of a major website redesign including new branded web templates. Developed and implemented social media strategy. Managed emergency alert system.
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Web Designer
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Jul 2005 - Jul 2006
Designed and managed websites, including the university’s homepage. Worked with clients to meet their Web communications needs.
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Web Developer/Designer (College of Communication / Center for International Education)
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Jul 2004 - Jul 2005
Designed and managed websites. Ensured consistency with university guidelines. Developed promotions for study abroad programs.
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East Tennessee State University
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United States
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Higher Education
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700 & Above Employee
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Technology Development Coordinator
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Jun 2003 - Jul 2004
Worked closely with faculty to promote the theory and practice of instructional design for online delivery of content. Managed the university’s learning management system (Blackboard)Designed and delivered workshops in various applications, including Photoshop, Access, Dreamweaver, PowerPoint, etc. Developed online registration system for workshops. Worked closely with faculty to promote the theory and practice of instructional design for online delivery of content. Managed the university’s learning management system (Blackboard)Designed and delivered workshops in various applications, including Photoshop, Access, Dreamweaver, PowerPoint, etc. Developed online registration system for workshops.
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University of Tennessee
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Higher Education
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700 & Above Employee
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Lecturer, American Studies Program
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Aug 2001 - Jul 2003
Designed and taught classes in American culture.
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Lecturer, Departments of English and American Studies
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Aug 1995 - Jul 2001
Designed and taught undergraduate and graduate-level classes in freshman composition, American literature, African American literature, southern literature, American culture, the 1950s, and web-based journalism and public relations. Published two books with university presses (University of Florida Press, and University Press of Mississippi) and several articles in academic journals.
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Education
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1990 - 1995
Vanderbilt University
Ph.D., English -
1987 - 1990
North Carolina State University
M.A., English -
1983 - 1987
North Carolina State University
B.A., English
Community
