Erika Sinner
CEO, Founder at Directorie- Claim this Profile
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Bio
Peter Anderson
In business, everything comes down to relationships. Erika fosters connections, builds trust, and transforms disparate and remote people into a unified and powerful team. She epitomizes the importance of leadership in creating constructive change.
Justin Gifford
I've had the pleasure of working with Erika over the last year and a half. She brings a wealth of knowledge in all aspects of product management. I have personally sought her advice on numerous occasions, and she is always able to provide strategic and practical advice from her experience on numerous product teams. I would highly recommend Erika for her strategic thinking and hard work!
Peter Anderson
In business, everything comes down to relationships. Erika fosters connections, builds trust, and transforms disparate and remote people into a unified and powerful team. She epitomizes the importance of leadership in creating constructive change.
Justin Gifford
I've had the pleasure of working with Erika over the last year and a half. She brings a wealth of knowledge in all aspects of product management. I have personally sought her advice on numerous occasions, and she is always able to provide strategic and practical advice from her experience on numerous product teams. I would highly recommend Erika for her strategic thinking and hard work!
Peter Anderson
In business, everything comes down to relationships. Erika fosters connections, builds trust, and transforms disparate and remote people into a unified and powerful team. She epitomizes the importance of leadership in creating constructive change.
Justin Gifford
I've had the pleasure of working with Erika over the last year and a half. She brings a wealth of knowledge in all aspects of product management. I have personally sought her advice on numerous occasions, and she is always able to provide strategic and practical advice from her experience on numerous product teams. I would highly recommend Erika for her strategic thinking and hard work!
Peter Anderson
In business, everything comes down to relationships. Erika fosters connections, builds trust, and transforms disparate and remote people into a unified and powerful team. She epitomizes the importance of leadership in creating constructive change.
Justin Gifford
I've had the pleasure of working with Erika over the last year and a half. She brings a wealth of knowledge in all aspects of product management. I have personally sought her advice on numerous occasions, and she is always able to provide strategic and practical advice from her experience on numerous product teams. I would highly recommend Erika for her strategic thinking and hard work!
Credentials
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Athena Board Certified
AthenaJan, 2021- Sep, 2024 -
Six Sigma Green Belt Certification
Lean Six Sigma Masters ProgramSep, 2015- Sep, 2024
Experience
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Directorie
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Pharmaceutical Manufacturing
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1 - 100 Employee
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CEO, Founder
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Dec 2018 - Present
Launched Directorie as a fully scalable integrated marketing organization affording greater opportunity to support commercial life science pharmaceutical marketing. Directorie is Director level thinking on any commercial life science pharmaceutical brand i.e. marketing, peer to peer, patient initiatives etc. Expert team or team member working at maximum efficiency by having a full team behind the scenes ensuring timelines are met and drawing upon experiences across clients. If there is a need we do not provide, we serve as a directory based on personal experience or we can search, vet and identify the best partner through an objective process that provides data, rationale, and documentation. "Not an extension of your team. We're ON your team." Areas of expertise include: • KOL Development, Speaker Bureau Creation and Management • Marketing & Branding/A&P • Launch Leadership and Optimization • Advisory Board/Focus Group Planning and Execution • Patient/Consumer Engagement Initiatives • Market Research • Budget Management • Sales Force Execution • Commercial & Regulatory Compliance • New Product Planning (clinical stages) Show less
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Avadel Pharmaceuticals plc
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Biotechnology Research
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100 - 200 Employee
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Senior Director of Marketing, Urology
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2017 - 2018
Successfully built and launched condition and brand, with an early experience PI launch component, while building a branded specialty commercial organization (ie policies, procedures, CSO etc). Successfully built and launched condition and brand, with an early experience PI launch component, while building a branded specialty commercial organization (ie policies, procedures, CSO etc).
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Consultant
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United States
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Advertising Services
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Professional Commercial Healthcare Marketing Advisor
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2015 - 2017
Served as Director HCP Marketer within 3 organizations during individual consulting with 2 being in product launch phase. More than thirteen years of pharmaceutical product launch, marketing, and management experience targeting decision makers and consumers directly and through non-personal initiatives. Proven turnaround and growth expert, through leadership and developing focused strategies. Expertise in inspiring teams around the mission, developing growth companies, and turning around under-performing businesses. Successful background in pre-launch and in line products within retail, specialty, and hospital. Category experience includes: Orphan drug status maternal health with HUB, retail pharmacy women’s health, surgical, Emergency Department, and Neurology with HUB. Strong experience in supporting development across: Marketing, Sales, Compliance, R&D, Manufacturing, Finance, Clinical, and Operations. Areas of expertise include: • KOL Development, Speaker Bureau Creation and Management • Marketing & Branding/A&P • Launch Leadership and Optimization • Advisory Board/Focus Group Planning and Execution • Patient/Consumer Engagement Initiatives • Market Research • Budget Management • Sales Force Execution • Commercial & Regulatory Compliance • New Product Planning (clinical stages) • Advocacy, Legislative & Regulatory Initiatives Show less
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Mallinckrodt Pharmaceuticals
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Ireland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Product Manager, Hospital Acute Care Division
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2013 - 2015
Additional responsibility as part of acquisition integration team for peer to peer folding in 3 new organizations into Mallinckrodt processes, procedures, and establishing new overall approach in partnership with Corporate Procurement. Additional responsibility as part of acquisition integration team for peer to peer folding in 3 new organizations into Mallinckrodt processes, procedures, and establishing new overall approach in partnership with Corporate Procurement.
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Lumara Health
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Product Manager, Maternal Health Division
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2011 - 2013
Additional responsibilities from commercial marketing: Served as Interim Training Manager, Professional Development September 2012 - August 2014 -Onboarding full Sales Training for Women's Health portfolio (Clindesse, Gynazole-1, Evamist) and Maternal Health Division anchored by Makena. Additional responsibilities from commercial marketing: Served as Interim Training Manager, Professional Development September 2012 - August 2014 -Onboarding full Sales Training for Women's Health portfolio (Clindesse, Gynazole-1, Evamist) and Maternal Health Division anchored by Makena.
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Ther-Rx Corporation
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Associate Product Manager, Women's Health Divison
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Nov 2007 - Sep 2011
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Marketing Communication Manager
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Oct 2005 - Nov 2007
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Education
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Lindenwood University
Bachelor of Science (B.S.), Business, Management and Marketing cum laude