Experience

Timetohost
• Italy
• Hospitality
• 1 - 100 Employee
• Head of Marketing & Business Development

  • Jun 2023 - Present


H&M

• Belgium
• Construction

• Marketing & Customer Activation Loyalty Manager Head Office H&M

  • Jan 2019 - Mar 2023

  KEY SKILLS • Set Marketing Strategy for the brand securing the execution of more than 10/12 advertising campaigns every year on various target with different media mix • Develop brand awareness and consideration of the brand through marketing campaigns in order to strengthen brand position and to increase liking of the brand • Be the reference point for several country stakeholders, giving guidance and direction in line with the company’s strategic goals • Lead Marketing Function, managing more than 3 people in Marketing Team, coordinating more than 15 people in Media Agency and coordinating all the activities with an enlarged sales & commercial team and setting cross-functional work with other departments to produce effective strategies • Develop & strengthen Loyalty KPI’s recruiting new Members by 10% every year setting a strong commercial plan within offers & promotions in collaboration with local sales organization • Set relationships with more than 40 external partners, from 2018 up to now, covering all the interest area of prospects and customers, building a loyal relationship MAIN RESPONSABILITIES Marketing Strategy: build awareness of the brand within different and specific target, planning and executing various Marketing Campaigns in order to attract potential customers and retain existing ones, turning business objectives into a robust and effective marketing strategy in order to achieve overall and shared goals. Budget Preparation: prepare, manage and monitor budget preparation, with periodical FUP implementing cost-saving ways to set proficiency and to create return of investment. Training & motivating others: set and secure training, motivating area teams and store teams to drive Marketing & Loyalty KPI´s, actively supporting to develop and become motivated to achieve their best through coaching and mentoring activities, securing delivery of proper information to 5000 employees in Italy every year. Show less

• Expansion Marketing Project Manager Head Office H&M

  • Jun 2015 - Jun 2018

  Responsible for the marketing strategy to support for brand campaigns & all kind of expansion projects such as new opening stores, relocation, renegotiation, consolidation & commercial layout changes in existing stores together with local media agency in accordance with central media guidelines, including in store and customer events. Responsible to execute and implement centrally planned marketing activities and campaigns according to global guidelines on local Market, activating selling and support linked activities in collaboration with the local sales organization. Responsible to check, control invoices of media and production costs directly reporting to Marketing Manager in order to follow-up budget spent.KEY RESULTS- Creation of Media opening Strategy according to the “importance of the opening store”, clustering the expansion projects between Platinum, Gold & Silver- Responsible for the advertising campaign and special projects related to the main opening store of H&M in Italy: H&M Rome Flagship Store, H&M Milan Flagship Store, H&M Naples Flagship Store, H&M first store in Sardinia- Responsible for to set special & standard activities with 100 shopping mall, where H&M is present with a store- Being part of “Mentor Program of H&M”, travelling around the world to train people in Marketing Department Show less

• Marketing Project Responsible Head Office H&M

  • Jun 2011 - Jun 2015

  Responsible to run & execute brand advertising campaigns for all H&M concepts such as Ladies, Men & Kids, coordinating local media strategy with local media agency in accordance with central media guidelines.Responsible to coordinate communication with central marketing department and to support short term activities according to local selling situation, collaborating with local sales organization: merchandiser, visual, comm & press & CSR Team. Responsible to set communication plan and organize in-store communication, respecting quality standard material for H&M and managing efficiency of the production costs. Responsible to support and coordinate in store & on-line marketing activitiesKEY RESULTS- Successfull launch online platform of H&M, making pre-study and test for 2 years prior the launch- Marketing & CSR Coordinator for Italy during the Sustainability Launch in Italy, executing special project in order to drive awareness on “Garment Collecting Program”- Responsible to create and deliver 10 special projects in selected store to support H&M Beauty and H&M Home Launch in Italy Show less